In the past year, my business has gone from “okay/average” to “holy crap… I need an accountant!”
I won’t get into figures and “lifestyle” comments, which are usually a little cheesy, but let’s just say that it’s taken some real adjusting and discipline to handle the amount of “influx” that’s been happening, and on a consistently increasing basis.
At 23, I earn a passive (and growing) six-figure income from affiliate marketing, and I do it while travelling the world with my wife.
I’m not being braggy or arrogant, though. I fully realize that shit can, and does hit the fan once in a while. Even the “top dogs” can face-plant every now and then.
And I’m not “above” starting over if need be - but what I can say, with confidence, is that even if that happens - what I’ve learned over the past 9 months will always empower me with the ability to create a truly amazing amount of passive profit from the internet marketplace - in any economic state, and regardless of “trends”. What a crazy thing…
I’m going to tell you what I’ve learned - what I’ve discovered.
And it ain’t rocket science, folks.
But most of you will be disappointed by what’s to follow.
You’re probably all hyped-up right now, thinking that I’m going to reveal some amazing new traffic source, secret money-making method or otherwise some crazy method.
Even though I do have a few tricks up my sleeve - some “confessions”, if you will
- that’s not what’s made the REAL difference in my business - the tricks are just a means to the end. (They’re not even necessary for the long-run, whatsoever.)
So here it is - the six figure, life-changing discovery…
JUST SELL WHAT LOTS OF PEOPLE BUY
Now, that’s a popular saying. I think John Reese said something like that once. (What does he know, eh?
)But instead of just wagging some intrinsic advice in front of your face and leaving you to your own devices to try and “interpret” it enough to translate the “theory” into action…
…let me break it down for you, step by step, word by word.
And in this case, it actually makes sense to start with the last word in the phrase.
1. BUY
You want one kind of visitor in this business - a buyer.
As nice as it might be to have a “high-traffic site” with some crazy traffic graphs in Google Analytics - at the end of the day, who really gives a flying crap unless they made you money?
I don’t know about you, but I’m not in this business for the charity. I donate my own money as appropriate - but my websites sure as hell better be profitable!
And so I target buyers.
People with credit card in hand, looking for the order form - NOT just “information”.
In terms of building affiliate sites, this means that I focus on product-related keywords and keyphrases. People searching for products do so to research and “make sure” about a purchase decision, in most cases. And some are literally searching for the order form.
A small percentage do so for other “non-buying” reasons, but the majority are either on the verge of buying and in need of a little “push” - or they’re simply looking for the place to insert their CC number because of previous research.
Why it’s not rocket science:
Just build a site that includes info-pages and/or reviews for the popular products in your target niche and make it VERY EASY for the visitor to get to the vendor’s site…
…through your aff. link, of course!
How hard is that???
2. LOTS OF PEOPLE
For the longest time, I truly believed that the only “chance” I had to make a good online income is if I could dominate some sort of un-tapped niche.
Finding a “gold mine” niche that had no competitors.
What a load of crap!
You can make more money on page 30 of Google’s results in a high-demand niche than you can by “dominating” some piddly little untapped micro-niche.
It’s true.
By selling or promoting what millions of people buy, that means that you’re casting your “fishing net” into a lake that’s absolutely TEEMING with fish!
Who cares if you’re only collecting a fraction of the fish that your competition does - there’s plenty to go around.
And if you target the “buyer profile” keywords, than the competition factor is far less of a barrier than you might think, anyway.
I have sites in ultra-competitive niches getting hundreds of visitors a day that are barely even visible in the SE’s - except for a multitude of long-tail & product keywords.
And man, do they pull it down!
So forget what you’ve heard about ‘niche domination’.
Instead, consider the reality of just how possible it is to simply ENTER a massive niche, harnessing the easy traffic due to the sheer demand that exists on the long-tail, the mid-tail, the “product-tail” the “misspelled, unique & crazy keywords”-tail and all the rest of it.
Go after the buyers in ultra-competitive, high-demand markets and just watch what happens when you start building backlinks
3. SELL
I see SO many sites and blogs that could make a KILLING if they would simply place their affiliate promotions more visibly.
But instead, they “hide” all their links at the bottom of their articles.
Or they just get lazy, and put up a banner somewhere - or otherwise “promote” from some dark corner of their site, as if they think that their visitors might get offended if they “over-promote”.
What a sad loss for them.
I jam my promos right in my visitor’s faces. Front and center.
The first thing they see when *ANY* of my site’s pages load is a damn good reason to go and buy something that, in most cases, is what they’re already looking for.
This way, I’ve seen even my “very low” traffic sites make several sales a week - a result of visitor targeting AND effective visitor funneling.
And the profits will explode as your traffic levels increase over time from organic listings.
But you can expect mediocre profits at best if you’re afraid of SELLING.
Try and prove me wrong on this one, and I can practically assure you that you’ll be pleasantly surprised in the process
4. JUST
You know, it used to take me MONTHS to roll out a simple 20-page site.
That’s because I would over-think, over-plan, over-strategize and “perfect” things to DEATH.
I’d have 52 autoresponders lined up, some crazy user-based viral marketing campaigns lined up, and God knows what else.
And in the end - those few alleged “masterpieces” ended up being my worst performers.
Ironically, one of my most profitable sites is absolutely the ugliest, most un-planned DISASTER ever. It sucks. I don’t even show it to other marketers, more out of embarrassment than “niche protection”.
But it’s a classic SEO-friendly, HTML site with targeted title tags, H1 tags and unique content, it sticks the offer right in the visitor’s faces, and it has more than 10,000 backlinks.
(It’s not in the marketing niche, by the way - none of these types of sites are)
So stop planning things to death.
And no, you don’t have to build a list in every niche, and you don’t have to orchestrate some master-plan to conquer your niche in 15 days with the world’s best marketing plan like your favorite Guru.
Screw it.
Just tap into the existing “buyer traffic” and make some easy commissions.
And then do it again and again.
Then - use those profits to start developing your own products, authority sites, etc. so that you can use this kind of “leech” strategy to fund the development of a business with a rock-solid foundation in a matter of a year or so.
All the while pulling down a full-time income, if you take it seriously enough.
And that’s all there is to it.
Like I said - it ain’t rocket science
————————————————–
I’d love to hear some of your experiences if you can relate to the simplicity and POWER of this “discovery”.
Many of you might remember the first part of Allen Says’ ebook (Private Posts vol. 1) where Allen talks about the ideal product types - and warns that many are selling the “wrong things”.
I can say with total confidence - that’s the difference between making a killing, or just scraping by.
If you’re struggling to get by - or if you’re making most of your money from the WSO forum or something similar on a temperamental basis (and be honest with yourself) - then seriously - you OWE it to yourself to try this.
Enter into an actual, high-demand niche with millions of buyers.
Anti-adware, acne removal, weight-loss pills, and so on are a few examples of HUNDREDS of other niches that fit the bill.
Set up a simple site that reviews each major product, with maybe a few articles, etc. Put your affiliate promos in the top-fold of the page, FRONT AND CENTER.
Optimize your pages for SEO, targeting the “buyer keywords”.
And then build as many backlinks as possible - Google “how to get backlinks” to find out more about that.
Work hard, and monitor your stats closely to see what happens when your site gets indexed and your rankings start to climb.
When the sales start to trickle in, reinvest all your profits to strengthen your rankings, increase backlinks, etc. until you’ve got some serious SE presence.
The traffic will be roaring in a few months - and so will the sales, if you’re in a niche full of buyers.
Then - do it again, and again, and again, and again…
It could change your life.
And it’s not rocket-science.
-Chris
11 responses so far ↓
1 Affiliate Marketing Apprentice // Dec 27, 2007 at 12:35 pm
Exactly my dilemma, Chris. For 2 years now I’ve been struggling to make my first thousand from internet marketing because of constant distraction from our offline business and unfocused direction. No regrets, though, because I considered all of those as “educational” and “advertising” investments in the sense that we got free ads courtesy of the search engines and at the same time learned a lot about SEO. But it’ll be nice and somewhat fulfilling if I can have decent income from this adventure like yourself, eh? Congrats on your new blog. An eye opener, BTW.
Manuel
Toronto
2 admin // Dec 30, 2007 at 7:04 am
Good to hear, Manuel.
Remember, start from the inside out. Focus your business around what your client-base is ALREADY buying, and then expand from there.
Most people make the mistake of building traffic first, and then trying to somehow “make money” with it.
That strategy sucks, and it leads nowhere, unless you’re happy with $200/mth on Adsense.
But the other way - well…. let’s just say it’s a lot more profitable
Cheers,
-Chris
3 Internet Marketing Apprentice // Dec 31, 2007 at 7:13 pm
Thanks for your response, Chris. Yeah, depending on adsense alone does not really do justice to all expenses I incurred putting up sites and then promoting them just for nickel and dime clicks.
That’s why starting now, I’m concentrating on the lessons in your book alone - you’re asking to give it a month, I’ll do better by concentrating on it for 6.
I wish you put up a forum for owners of your book so we can post some questions that need your attention. There’s a wordpress plugin for this and you can get it from this link if you’d be interested: http://www.stuff.yellowswordfish.com/simple-forum/
Manuel
4 Trevor // Jan 4, 2008 at 3:31 am
Thank you Chris for your honesty and willingness to share your useful tactics and experiences with beginners like myself and many others. I honestly don’t know where id be headed online right now if I hadn’t run across your ebook on the WSO forum a while back, its kind of unnerving to contemplate. I am about to launch my first mini site within a week from now and am excited to get started on something that my conscience tells me will actually work and become a part of an even larger picture in the near future.
Thanks again - Trevor
5 Cay Cole // Jan 6, 2008 at 11:45 pm
Chris, I’m really glad to see you writing about making money from other niches besides ‘make a bazillion dollars in internet marketing’. After a while, it all seems so incestuous. Your approach is refreshing.
I think I’ve been too concerned with not drowning in a large pool and paddling instead in tiny puddles…i.e. too concerned about competition. Keep writing. Some of us will get it someday
6 Aditya Kumar Singh // Jan 9, 2008 at 9:01 pm
Build Links and all , means all you do is SEO ??? doesnt it take 6 months for sites to make sales from organic traffic ???? don’t you think PPC is a better way
7 admin // Jan 9, 2008 at 9:15 pm
Aditya,
No, it does not take 6 months to start making sales from SEO. The traffic starts building after a few weeks if you’re targeting keywords that are in-reach, and it simply increases continually until you hit the top rankings (if you stay steady with your kw research and link-building).
I’ve had sites start making initial sales a WEEK after they went live, just from Google, MSN and Yahoo traffic.
To qualify that - yes - it usually takes about 6 months or more for a site to “hit its prime” within the engines, and then the game comes down to multiplication and leverage (taking advantage of the nature of the web; employing other people to drive traffic through affiliate programs, using controversy, having others create content with scripts, forums, etc.)
PPC is a better way for TESTING an offer and driving traffic initially, but let me ask you something:
In 6 months, which do you think you could sell for more?
a) A site making $1000/mth solely from PPC?
OR
b) A site making $1000/mth from a variety of organic, hands-off, free traffic sources like Google?
What I’m getting at is that it’s not that one is “better” than the other.
It’s just that personally, I prefer to build a business based on PERPETUAL income.
And nothing is as “passive” as driving free, organic traffic to generate affiliate sales in big-demand niches.
Remember - PPC is great, but every click costs you, and there’s a limit to how much traffic you can generate (ie. Your budget)
It’s apples and oranges, but REGARDLESS - everyone should seriously consider organic strategies for their profitable campaigns, because not only is it passive - it’s FREE, and it multiplies your profit margins like crazy.
2,000 visitors a day is a LOT sweeter when you’re not paying $0.03 a click…
-Chris
8 Fred. // Jan 11, 2008 at 10:26 am
Great Post Chris….
And so true…i have followed your technique so far and in as little as 2 months…i started a small 6 pages website (very focused niche) and i am looking at profits around $1000 this month…i am amazed….
I am currently adding more page to that sites…
My conversions are excellent just because my keywords a very targeted…
Thnaks to you…i am now preparing other websites that i know are gonna make me some easy money…
Fred.
9 admin // Jan 11, 2008 at 2:38 pm
That’s awesome, Fred.
Remember to build on that momentum by scaling up your niche presence with an authority site, and if applicable, your OWN products (in time).
Your mini-sites can make you a small fortune, BUT - if you want to see this stuff last for years, you’ll need to create something that the market itself will “talk about”.
Mini-sites, review sites and so on are very effective money-makers, but now you need to lay that foundation, as well
Cheers,
-Chris
10 If At First You Don’t Succeed… // Feb 5, 2008 at 7:48 pm
[…] my post on “Affiliate Marketing Success - It Ain’t Rocket Science” for a quick action plan for 2008 if you’re stuck on where to start with proven, simple […]
11 Jeremy Hier // Mar 22, 2008 at 3:15 pm
wow Fred,
that’s great, only 6 pages, very inspiring.
where are you getting traffic from, article marketing?
Jeremy
Leave a Comment