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	<title>Comments on: What&#8217;s an &#8220;Authority Site&#8221;, Exactly?</title>
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	<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/</link>
	<description>Super-Affiliates Work Smarter - Not Necessarily Harder...</description>
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		<title>By: examples of biased test question</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-626</link>
		<dc:creator>examples of biased test question</dc:creator>
		<pubDate>Wed, 04 Jun 2008 23:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-626</guid>
		<description>[...] strategy for long-term success, strong search engine rankings, and so on. But, as has been oft-refhttp://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/Guidelines for Controlling Inadvertent Bias in Test Questions and ...Example questions &amp;middot [...]</description>
		<content:encoded><![CDATA[<p>[...] strategy for long-term success, strong search engine rankings, and so on. But, as has been oft-refhttp://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/Guidelines for Controlling Inadvertent Bias in Test Questions and &#8230;Example questions &#38;middot [...]</p>
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		<title>By: Mike</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-620</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 13 May 2008 15:47:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-620</guid>
		<description>Chris,

I had an affiliate guru (really nice guy) literally set me up on a couple of review sites and a PPC campaign. He was very confident it would be profitable and to his surprise 3 different review sites (campaigns) failed. He was blown away as 2 of the sites promoted his products that he says he makes a ton of money on. 

How can review sites (landing pages) make money with a competitive niche where there are multiple review sites competing for the same product (and or niche)?</description>
		<content:encoded><![CDATA[<p>Chris,</p>
<p>I had an affiliate guru (really nice guy) literally set me up on a couple of review sites and a PPC campaign. He was very confident it would be profitable and to his surprise 3 different review sites (campaigns) failed. He was blown away as 2 of the sites promoted his products that he says he makes a ton of money on. </p>
<p>How can review sites (landing pages) make money with a competitive niche where there are multiple review sites competing for the same product (and or niche)?</p>
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		<title>By: Angela</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-619</link>
		<dc:creator>Angela</dc:creator>
		<pubDate>Tue, 13 May 2008 09:35:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-619</guid>
		<description>Chris, I know the strategy in your book is on review types of website. But what if the product from Click bank doesn&#039;t have so many other similar products? Do you recommend to use only review style websites or is there other ways to promote the affiliate product? If there is, what would be another good way to do it? Thanks

ps. I love this blog.. . seriously :)</description>
		<content:encoded><![CDATA[<p>Chris, I know the strategy in your book is on review types of website. But what if the product from Click bank doesn&#8217;t have so many other similar products? Do you recommend to use only review style websites or is there other ways to promote the affiliate product? If there is, what would be another good way to do it? Thanks</p>
<p>ps. I love this blog.. . seriously <img src='http://www.thelazymarketer.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: admin</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-618</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Mon, 12 May 2008 08:52:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-618</guid>
		<description>Hi Angela,

I wouldn&#039;t worry about the domain name so much. That really only affects your branding anyway - not your rankings.

I&#039;ve seen ridiculous domain names rank highly for some very respectably competitive keywords.

It&#039;s just a fancy redirect for an IP address, anyway....

-Chris</description>
		<content:encoded><![CDATA[<p>Hi Angela,</p>
<p>I wouldn&#8217;t worry about the domain name so much. That really only affects your branding anyway &#8211; not your rankings.</p>
<p>I&#8217;ve seen ridiculous domain names rank highly for some very respectably competitive keywords.</p>
<p>It&#8217;s just a fancy redirect for an IP address, anyway&#8230;.</p>
<p>-Chris</p>
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		<title>By: Angela</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-617</link>
		<dc:creator>Angela</dc:creator>
		<pubDate>Sun, 11 May 2008 07:43:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-617</guid>
		<description>Hi Chris,
Really love your book... I started 1 minsite, didn&#039;t get the full 20 pages done.. just about 4 pages and I made some sales though article marketing and link submissions. Now I&#039;ve signed up for Linkvana and on the way to revamp the site. At the same time, I have a health site which I built a while ago. It is getting very small but steady traffic.  I&quot;m thinking to convert it to your minsite style. However, the domain name is &quot;xxx symptoms.org&quot; which I think is not relevant to &quot;buyers&quot;.  Should I just register another domain or is this ok to use?</description>
		<content:encoded><![CDATA[<p>Hi Chris,<br />
Really love your book&#8230; I started 1 minsite, didn&#8217;t get the full 20 pages done.. just about 4 pages and I made some sales though article marketing and link submissions. Now I&#8217;ve signed up for Linkvana and on the way to revamp the site. At the same time, I have a health site which I built a while ago. It is getting very small but steady traffic.  I&#8221;m thinking to convert it to your minsite style. However, the domain name is &#8220;xxx symptoms.org&#8221; which I think is not relevant to &#8220;buyers&#8221;.  Should I just register another domain or is this ok to use?</p>
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		<title>By: Jeremy Hier</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-616</link>
		<dc:creator>Jeremy Hier</dc:creator>
		<pubDate>Sat, 10 May 2008 16:52:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-616</guid>
		<description>I just took a look at shoemoney.com and saw the huge adsense check, then took a look at the stats,
wow less than 1% ctr for that month and a low ecpm, and he made $132,000+ in one month.

Shoemoney said he did not monetize the site for a year and a half at first, I checked how many pages he has indexed over 10,000, wow.

Many people have been mislead down the make
100&#039;s of mini adsense sites road, mean while I have found many gurus quietly making huge content sites, earning 6 figures a month.</description>
		<content:encoded><![CDATA[<p>I just took a look at shoemoney.com and saw the huge adsense check, then took a look at the stats,<br />
wow less than 1% ctr for that month and a low ecpm, and he made $132,000+ in one month.</p>
<p>Shoemoney said he did not monetize the site for a year and a half at first, I checked how many pages he has indexed over 10,000, wow.</p>
<p>Many people have been mislead down the make<br />
100&#8242;s of mini adsense sites road, mean while I have found many gurus quietly making huge content sites, earning 6 figures a month.</p>
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		<title>By: Rich</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-615</link>
		<dc:creator>Rich</dc:creator>
		<pubDate>Sat, 10 May 2008 09:44:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-615</guid>
		<description>I&#039;ve been thinking about this a lot and from reading this post by shoemoney: http://www.shoemoney.com/2008/05/07/seo-has-no-future/

and Chris&#039;s Google report - it appears that the Internet is no longer a &quot;free ride&quot; in terms of just doing the bare minimum to succeed.

Take a look at this video from John Reese: http://www.income.com/blog/2007/06/25/its-all-about-authority/

He talks about how it&#039;s all focused around building up a central &quot;pillar&quot; in a niche which you focus NOT on &quot;link building&quot; or &quot;getting to the top of the SERPS&quot; because the way it&#039;s going now - all you need to do is build a proper business, brand and all the rest of it and the serps will follow.

The key here is that if people want to look at it - Google will want to promote it. 

An authority site is a business and just like in real life - a business provides a lot of what people want (I.E product, information, features, tools, etc). Think of the Internet as a new &quot;World&quot; of its own except because it&#039;s now maturing, you can&#039;t just put up some shitty content and a lame product offering and expect to make it big any more.

The Internet is changing extremely fast - becoming more like the &quot;real World&quot; except it&#039;s made up of people from all over the planet, which is what makes it so powerful.

My latest site now (and I don&#039;t expect to make money from this for a couple of months) is focused around providing the most amount of content for the niche. I&#039;m not thinking &quot;Well, I&#039;ll write 13 articles and then build 10,000 links&quot; because although that might work for a little while, at the end of the day - the key is in building an impression on your visitors so that you don&#039;t need to rely on the SE&#039;s.

I once had a website called http://www.kinz-land.com which became very popular. It&#039;s popularity when I had it was that the forum was growing at 70 users daily, the email list likewise and traffic was around 3,000 u/vs a day. And guess what? I didn&#039;t build a single link to that site.

I just posted quality content after quality content and hey presto - I got some killer serps, some of which sent me over 200 visitors daily. I was very surprised, after a couple of months, to see my site appearing in some FAN VIDEOS on YouTube - which obviously meant it was being passed around via WOM.

I sold that site for a tidy sum however my main rival was trending at like 10 times the pace of my site (http://www.webkinzinsider.com) simply because of the content they provided.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been thinking about this a lot and from reading this post by shoemoney: <a href="http://www.shoemoney.com/2008/05/07/seo-has-no-future/" rel="nofollow">http://www.shoemoney.com/2008/05/07/seo-has-no-future/</a></p>
<p>and Chris&#8217;s Google report &#8211; it appears that the Internet is no longer a &#8220;free ride&#8221; in terms of just doing the bare minimum to succeed.</p>
<p>Take a look at this video from John Reese: <a href="http://www.income.com/blog/2007/06/25/its-all-about-authority/" rel="nofollow">http://www.income.com/blog/2007/06/25/its-all-about-authority/</a></p>
<p>He talks about how it&#8217;s all focused around building up a central &#8220;pillar&#8221; in a niche which you focus NOT on &#8220;link building&#8221; or &#8220;getting to the top of the SERPS&#8221; because the way it&#8217;s going now &#8211; all you need to do is build a proper business, brand and all the rest of it and the serps will follow.</p>
<p>The key here is that if people want to look at it &#8211; Google will want to promote it. </p>
<p>An authority site is a business and just like in real life &#8211; a business provides a lot of what people want (I.E product, information, features, tools, etc). Think of the Internet as a new &#8220;World&#8221; of its own except because it&#8217;s now maturing, you can&#8217;t just put up some shitty content and a lame product offering and expect to make it big any more.</p>
<p>The Internet is changing extremely fast &#8211; becoming more like the &#8220;real World&#8221; except it&#8217;s made up of people from all over the planet, which is what makes it so powerful.</p>
<p>My latest site now (and I don&#8217;t expect to make money from this for a couple of months) is focused around providing the most amount of content for the niche. I&#8217;m not thinking &#8220;Well, I&#8217;ll write 13 articles and then build 10,000 links&#8221; because although that might work for a little while, at the end of the day &#8211; the key is in building an impression on your visitors so that you don&#8217;t need to rely on the SE&#8217;s.</p>
<p>I once had a website called <a href="http://www.kinz-land.com" rel="nofollow">http://www.kinz-land.com</a> which became very popular. It&#8217;s popularity when I had it was that the forum was growing at 70 users daily, the email list likewise and traffic was around 3,000 u/vs a day. And guess what? I didn&#8217;t build a single link to that site.</p>
<p>I just posted quality content after quality content and hey presto &#8211; I got some killer serps, some of which sent me over 200 visitors daily. I was very surprised, after a couple of months, to see my site appearing in some FAN VIDEOS on YouTube &#8211; which obviously meant it was being passed around via WOM.</p>
<p>I sold that site for a tidy sum however my main rival was trending at like 10 times the pace of my site (<a href="http://www.webkinzinsider.com" rel="nofollow">http://www.webkinzinsider.com</a>) simply because of the content they provided.</p>
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		<title>By: admin</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-614</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Sat, 10 May 2008 03:22:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-614</guid>
		<description>Neo,

That would very likely be an indication that Google clearly recognizes an organized, well-structured website.

It would be safe to assume that this would be considered authority content in terms of relevance to the query.

Remember that authority links are only as good as the content they point to :-)

-Chris</description>
		<content:encoded><![CDATA[<p>Neo,</p>
<p>That would very likely be an indication that Google clearly recognizes an organized, well-structured website.</p>
<p>It would be safe to assume that this would be considered authority content in terms of relevance to the query.</p>
<p>Remember that authority links are only as good as the content they point to <img src='http://www.thelazymarketer.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>-Chris</p>
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		<title>By: Neo</title>
		<link>http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-613</link>
		<dc:creator>Neo</dc:creator>
		<pubDate>Sat, 10 May 2008 03:01:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/05/09/whats-an-authority-site-exactly/#comment-613</guid>
		<description>Chris,
Thanks for this post. 

Your definiton about authority site is true from the surfers point of view. But, how about google? I have seen google providing a site listing (more than one pages listed for top result. eg:http://www.google.com/search?q=about) for many sites, including some adult site. 
Do site linstings have any effect on SERPS? Say, if we get a link from such a site, can we call it as an authority link?

Hope I have explained my question clearly.
Regards,
Neo</description>
		<content:encoded><![CDATA[<p>Chris,<br />
Thanks for this post. </p>
<p>Your definiton about authority site is true from the surfers point of view. But, how about google? I have seen google providing a site listing (more than one pages listed for top result. eg:http://www.google.com/search?q=about) for many sites, including some adult site.<br />
Do site linstings have any effect on SERPS? Say, if we get a link from such a site, can we call it as an authority link?</p>
<p>Hope I have explained my question clearly.<br />
Regards,<br />
Neo</p>
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