Working smart.
Not just “hard”.
There’s two ways to profit from the web. They can both work hand in hand, and usually, one leads to the other. But most people fail to see this - while those who do “get it”, see the lion’s share of profit that’s really out there in virtually any market.
Additionally, in a fragile economy, it’s the folks who use the more powerful way who will barrel through tough times with much less hardship than someone who relies on the other method.
So what are the two methods?
1. Exploiting the Web - and,
2. Leveraging the Web
Both can be wildly profitable, but one method is far more effective, produces long-term results and - takes a lot less effort. You’ve probably guessed that I’m talking about leverage. You’re right.
But the way I see it, it’s hard to have one without the other. “Exploitation” is the catalyst for leverage, because it shows you what to leverage for the most return on your investment, time, effort, etc.
So what’s the difference between exploitation and leverage?
Very simply, exploitation is when you “game the system”. This includes things like building mini-sites, conduit sites, loophole sites, submitting simple (keyword rich) applications to software directories, submitting content to authority sites like squidoo, youtube and others, and so on.
In other words, you’re tapping into other people’s networks of value to get your own piece - either by intercepting existing demand with simple sites, or by leeching traffic from high-value sites. And that’s fine. Nothing wrong with that when it’s done right. It can also be very profitable.
It’s just that this is all about “taking” from the web. Visitors will simply pass through these things and then you’ll profit from referrals, or other actions - and that’s it. And that’s totally OK. It’s a great way to test markets, test offers and get started.
But you’ll always be required to “keep on slugging it out there” if you want to see perpetually growing results. Which is also fine. Mud on the wall.
However, the people who really experience the power of the internet are the ones who set themselves up differently. Instead of (just) “taking” from the web or intercepting existing movement, they’re also giving the web something to interact with, talk about and “join”.
Leveraging the web is all about letting others grow your presence and visibility for you, for a variety of motivations - which then multiplies your results exponentially.
This occurs when you provide something that’s newsworthy to your market. Something that actually grabs their attention, and is worth talking about. It could be a high-quality content site with inspirational, controversial or simply very helpful content. It could be a free tool or resource that everyone else charges good money for. It could even be something funny or abrasive.
Whatever it is - leveraging the web involves making an impact of some kind with your target “carriers” - either being your readership, affiliates or both. If you’ve got a hot product that sells easily, then recruiting affilites will be easy since the conversions and visitor value will definitely grab their attention.
The same goes for content that genuinely leaves an impression - or solves a real problem - with your visitors. Forums, message boards, blogs and even established sites will gradually start referencing your material.
And on that note - creating avenues of direct involvement or interaction with your sites (like adding forums, actively-commented blogs, social networking capabilities) and so on will effectively allow your visitors to exponentially grow your unique content FOR you.
Which translates into more traffic - more money.
In every case, the common denominator with any leveraged method is that instead of working “against” the system and trying to beat it - you become the system. You become a part of the internet.
And that, folks, is where the real potential of the web awaits. It’s not difficult once you know what to focus on, and who to target - all of which can eventually be established with exploitative ventures. Letting your simple “exploit” activities show you where the real money is, and then really going after it by harnessing the power of the web.
It sounds like more work.
Surprisingly, it’s actually a lot LESS work.
Yes, it requires more focus and precision initially, but when you compare the amount of time spent “working” against the results achieved from leveraging the web - the answer is more than obvious: The people who actually have something online - a readership, valuable content, products, an active affiliate base, etc. - are the ones who get to see the raw power of the internet. (Not to mention, the fabled - but real - “internet lifestyle”).
Instead of working for traffic - they’ve created a magnet for others to do that work for them, exponentially.
Alright - in plain English, what does this mean for you?
How can you realistically make 2009 your best year yet? Or at least your major turning point?
Here’s 5 simple steps you can take this year to transform your online activity from “hard work” to smart work…
1. Closely Monitor Your ‘Exploitation’ Results.
Which promotions are actually paying off for you? Have you tested enough markets or offers to be sure? The key here is to essentially build up some traffic with “exploitative” measures in at least 5 different markets before drawing any initial conclusions. But once you do find a market that is hot - based on your results - then it’s time to start creating leverage in that market.
So keep a close eye on your visitor values (avg. earned per visitor), as well as “ease of traffic”. Some markets are really tough to break into, while others are practically effortless. Monitor your results so that you know what to leverage for maximum effect.
2. Closely Monitor Your Future Competitors.
A great thing about “web 2.0″ is that it’s made a lot of things fairly transparent. For example, user-driven news sites like Digg.com, transparent publishing sites like EzineArticles.com, YouTube.com and others all clearly show you what the market likes, and what it doesn’t.
You can find out exactly how much traffic a piece of content has received, and you can simply evaluate user comments, responses and so on to see how well that content has been received (and therefore, carried).
Power tip: Just take what’s worked best for your competitors, put it in your own voice, and then do it again. Many times, you’ll get the same results because it will strike the same “nerve” with your market. Whether it’s an article that got lots of traffic, or a video - or a product on a transparent network - just dig a little deeper, find out why, and then replicate it yourself.
3. Switch From “Getting” to Influencing.
This sounds vague, but it’s not. What it means is that when you’ve decided on a market to actually dominate (or at least become a visible force within), it’s time to start producing content, assets and resources with the intention of getting a reaction from your visitor.
Not just a singular action. (Like a click or a referred sale).
It’s time to make your stuff memorable. So whether it’s your sites, your articles, your videos, your newsletter mailouts - or whatever - focus on building your persona. Your virtual “brand”. Leave your visitor with a lasting impression so that they’ll recognize you in the future.
This way everything you do has triple the mileage - and likely much more than that.
Ask yourself when you build or add to your web-leveraging properties - “Is this just a ‘getting’ attempt, or am I actually striking a chord with my audience?”
4. Start Building Systems of Leverage.
This includes things like building a subscriber base, interactive sites, creating offers and recruiting affiliates, creating “viral” materials, and so on. Monitor your market to see what your successful competitors are doing to this end, and follow suit.
Some things work better than others depending on the market - but it’s all right in front of you. Particularly, pay attention to PPC advertisers and watch what they spend money on when it comes to sending traffic.
Regardless, start harnessing the power of the web - and not just scraping up the leftovers from the sidelines.
And finally…
5. Focus on Daily Progress.
Rome wasn’t built in a day, and neither will any substantial business asset, either. BUT, Rome was built as the result of daily progress.
Do at least one or two things each day that tangibly add to, complement or build your leveraged business.
This does NOT include things like customer support, checking your stats, “researching”, going on forums, buying products, etc. That isn’t progress. It can lead to progress, or - like customer support - it’s necessary maintenance and upkeep - but in and of itself it is not moving forward.
For specific examples of what progress is, check out the third step in my article, “4 Easy Steps to Go From Zero to Full-Time in 6 Months”.
So there you have it.
Success in 2009 - or any year - will be maximized when you start leveraging the web. Working smart.
By the way - this blog post is kind of “kick off” for what’s to come in 2009 in regards to this site, my projects and so on - and it’s the first response of many to the survey I’d taken a few weeks ago before I left for Malaysia.
The results of the survey were pretty interesting. I may post them later, but one of the most obvious issues I see with a lot of people is that they’re not actually building anything of substance or value - which is why they’re not seeing results.
Even with “exploitation”, you still need to be willing to put in the work, time and effort that it takes to make that work for you. And many people simply are not.
Just like my video in the previous post - everyone’s after that elusive “easy button”. When in reality, the easiest way to make real money on the net is by becoming part of the internet. By building and delivering something that your market values.
And perfection is NOT the goal. Action is. Continual, progressive action.
Yes, some of the things you undertake will fall flat. But similarly, a few things will see spectacular success. The reality is that even experienced marketers & publishers are constantly improvising, testing and “seeing if something works”.
They’re not successful because they’re good. Or talented.
They’re successful because they try stuff until something works - and then they leverage the web to multiply their results from a proven winner.
THAT is the process.
Good old fashioned, trial, error, work and business building.
Take care,
-Chris
P.S. Malaysia was a blast. Beautiful country. I’ll post pictures on the blog soon. Also, it was interesting meeting up with another internet marketer while we were there (by chance, actually). Her name is Ladan Lashkari. She’s originally from Iran but now lives in Malaysia, and is planning to move to Canada shortly.
And on a side note, her story is pretty impressive. She’s done very well on the web, and she’s had to face far more challenges than basically anyone I know in the business. Definitely way more than I ever have.
If you think your circumstances are hard right now - you should see what she had to go through to get going:
http://www.ericstips.com/tips/ladan-lashkari/
Very inspiring!
50 responses so far ↓
1 Guru Product Launch // Jan 21, 2009 at 1:11 am
Wow great plan you got there Chris.. the last one is something a lot newbies may have to come to terms with since many newbies think that making money online can be done overnight… who have unfortunately been sold to this idea by several well written sales pages specifically targeting and sell dreams of millions to these newbies.
Cheers!
Roy
2 Nathan Hangen // Jan 21, 2009 at 1:15 am
Chris, you’ve hit the nail on the head. Personal brands are the business model of the future.
3 Theresa // Jan 21, 2009 at 1:17 am
Chris,
This was just what I needed to hear. My goal for this year is not only to start making money with my online business, but to make a presence on the web.
That can only be done by providing material that will solve a problem, answer a question, or maybe entertain.
Your posts are always a source of inspiration, education, and are thought provoking. Thank you for making it so simple.
All the best,
Theresa
PS Can’t wait to find out what you have in mind for 2009!
4 TJ Short // Jan 21, 2009 at 1:18 am
YAY I got the first comment in. I look forward to the pics of Malaysia and to one day be able to visit. As I write this comment I am already putting what you said above into action. This is along with the products I have bought from you over the last year.
When you get a chance check out some of what Chris has helped me make in 2008
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5 Cheow // Jan 21, 2009 at 1:21 am
Chris, thanks again for your wonderful post.. it really does give me an idea on what to focus on in year 2009.
I am a firm believer of leverage and has been following your advice to build assets since I bought Confessions.
Once again, thanks for your tips.
Happy new year!
Cheow
6 Jerry // Jan 21, 2009 at 1:33 am
Hey Chris,
I really like coming over here to read a new post.Why? Because I know I’m going to learn something, I’m going to be motivated, I’m going to get real value. You over-deliver just like you preach, and I appreciate that!
Anyway, thanks for the needed info.
Take care
7 Keith // Jan 21, 2009 at 1:43 am
Great plan. I’m still in the exploitation phase but I’m very much interested in starting a leverage site.
I follow your blog and read your emails avidly because you always deliver. You always have something good.
Have a great 2009
8 Nando // Jan 21, 2009 at 2:14 am
Hi Chris,
Thanks for sharing your insight and experience. Posts like this are very important when it comes to knowing what to focus on and then maintaining that focus.
2009 will definitely be a defining year for my business personally.
Cheers
9 Norio // Jan 21, 2009 at 2:21 am
I know what you mean. I started http://www.guitarforum.co.za about a year ago and it’s a lot less work than any affiliate program I was involved with AND I enjoy it a whole lot more. The forum visitors themselves grow the site and contribute designs and things. It’s wonderful. What makes it even easier is that I LOVE guitar so each bit of “work” I do feels like a holiday
(except when the database goes down and I’ve got to revive it ;))
10 Affordable Web Hosting // Jan 21, 2009 at 2:23 am
Chris, point 5 about “Focus on Daily Progress” is what I need to remember.
It’s so easy to “research” as you say and before you know it nothing was accomplished and you haven’t improved your chances of making more money.
Its just too easy to browse forums
This year I will try and get away from that and stats checking and focus on actual building of value added sites.
11 IM Road to Success // Jan 21, 2009 at 2:28 am
Chris you are right, this post is particularly important for newbie like me, who need proper guidance and push to finally take the right steps. Thank you for pointing me to your post.
12 The Magic Of Testing // Jan 21, 2009 at 2:32 am
Hey Chris!
Ladan’s story is truly amazing. I hope anyone discouraged by their challenges takes the time to read what she’s gone through to get to where she is.
I really like your distinction here between getting, and influencing. Helped me to clarify some things in my own mind.
Thanks again Chris!
Warmest,
Jonathan Kraft
http://www.TheMagicOfTesting.com
13 Scott // Jan 21, 2009 at 2:51 am
Thanks Chris!
What a great blog post with simple achievable steps that anyone can take and prosper with.
Love ya work!
Scott
14 Bob // Jan 21, 2009 at 3:59 am
Excellent stuff Chris.
Concise and valuable. Good to see someone who’s not afraid to use that dreaded four-letter word….
… “work”.
Bob
15 Jeremy Hier // Jan 21, 2009 at 4:45 am
Nice post Chris.
I’ve bought around 6 domains recently, which I’m
going to create product reviews for and see which ones get easy traffic and conversions and which don’t. I’m just going to keep doing this.
The ones that are good I’ll add even more content and get more links to.
This takes the pressure off and stimulates ideas, making all this more fun.
16 Strugglers, Newbies, All... Here's a GREAT Message... // Jan 21, 2009 at 5:10 am
[…] find some benefit from this..a great blog post from Chris Rempel that I think needed sharing… The Most Crucial Factor For Online Success in 2009 Is… Chris talks about Switch From “Getting” to Influencing., making memorable content/sites/images in […]
17 Day Online Trading // Jan 21, 2009 at 5:15 am
Good post Chris.
Thanks for your positive approach and advice. Your sentiments are appreciated. I learn from you every time you post.
Kind regards,
Barry
18 Mike Perras // Jan 21, 2009 at 5:18 am
Hey Chris:
Great post, thank you!
I could not agree more. Working smarter and not harder is my focus for 2009. I have several domains and even more blogs that I maintain and yes it is a ton of work.
I recently found a system that really cut down on my workload, what a relief that was. Finding a way to get my site or blog ranked well very quickly.
As you suggest I too keep trying things and want to build on the one that shows the most promise but the problem is that progress always seems to come too slowly or at least too slow to measure .. so usually I would move on to the next thing before I really knew if I was on the right track or not .. I was actually doing that too often. I am sure many of us do that or just give up altogether.
That is until I found a way to get one of my blogs ranked well in Google within hours. And I mean within just a few hours. I was just flying around the room .. a top ranking in Google in hours .. I mean at the top of page one in Google for my keyword!
The discovery only came this week actually. I started using a few automation programs to help my sites get out there through social bookmarking and RSS feeds. Using DIGG alone will produce fantastic results and that is absolute progress right before your eyes.
The automation saves me a huge amount of time and I can see backlinks coming back to me quickly, which in itself keeps me ranked high.
I only mention automation as my biggest constraint is always TIME. There is never enough when you need to get content and SEO stuff done right so that you can test all your affiliate marketing projects.
Anyway, it`s now 5:00am .. I am up early to try and get more into my day and explore more on the automation side. It is a huge time saver and it produces fantastic results with ease.
Thanks again so much for keeping us all focused.
Cheers,
Mike Perras
19 Juzaily // Jan 21, 2009 at 6:11 am
Hey Chris, didn’t know you came to Malaysia. Otherwise I would’ve taken you around. Show you places that almost no one knows about and save money at the same time.
Next time you’re here, give me a shout.
Juzaily.
20 Forex Sofware // Jan 21, 2009 at 6:52 am
Excellent post, Chris. I like the last one because I must admit, I wanted to make money quickly as a newbie. With limited resource and funding, I ended spending on unnecessary tools, ebooks, etc.
Thanks for the great insight.
Anthony
21 Tom // Jan 21, 2009 at 7:12 am
Chris,
thanks for this inspiring post and also the link to your “4 Steps” Article. Very helpful.
22 Pimp My Flip // Jan 21, 2009 at 7:18 am
Chris,
As usual this is an excellent and thoughtful post. It really makes me take a look at what I need to do to become a real success on the internet, and not just a one hit wonder.
Thanks,
Kitwana
23 James Schramko // Jan 21, 2009 at 7:37 am
You may have to sell a leverage guide to all the people who have exploitation imprinted on their brain.
There are way too many tactical operators out there who have never given strategy a second thought.
Bring on 2009 - lets go!
24 Brian // Jan 21, 2009 at 8:07 am
Great advice.
I’d love to hear more about how you go about monitoring your competitors.
Or better yet, could you share what you konw about building affiliate programs?
25 Bretski // Jan 21, 2009 at 10:13 am
Good to have you back on the continent! Once again, good info from a man well respected…a prince among thieves! LOL! I have always liked your style…”the cut of your jib” so to speak!
You do a great job of branding yourself and your work and that is something that I wish to concentrate on. You are right though…it is work but what you wrote reminds me once again of where my head should be…what is my intent? Am I coming from a place of want or am I actually trying to give?
Keep up the good work, dude!
Bretski
26 The Misfit Marketer // Jan 21, 2009 at 10:44 am
Spectacular post Chris. Your information is always transcending! This year will be the turning point for me and many of your disciples, I can feel it!
Thank you again for your generosity,
Gary
27 Matt // Jan 21, 2009 at 10:45 am
Thanks Chris!
Really helps to understand the difference… and the work involved in each stage.
I look forward to reading more as you expand the leverage topic.
All the best…
28 Ron // Jan 21, 2009 at 10:58 am
Thanks Chris
As a single dad I have limited time to work on the net.My new years resolution was to actually do one thing each day to move my business forward.
It is nice to hear you say that is the right thing to do.
By the way , today I did two in three hours
2009 is looking up!
29 Champagne // Jan 21, 2009 at 12:06 pm
I am trying to make a buck like everyone else. Keep after it.
30 Waken | NetBizSimplified // Jan 21, 2009 at 12:16 pm
What a wonderful article Chris! Just nice to get me more organized and do things the correct way. Love it.
31 PPC Review // Jan 21, 2009 at 12:25 pm
Chris, your post is very timely and insightful, as always … I like the way you think. There is never any BS, and you walk the talk … and your approach is a great model for who I want to be. Keep it up … I am going to put some serious time into reworking to match these great principles.
32 QuickProjects // Jan 21, 2009 at 12:33 pm
Chris,
After spending some time on the “internet marketing” gerbil wheel that so many of us seem to find ourselves on, yesterday I finally “got it.”
I realized I have a hobby I would enjoy writing about …. I did a little keyword research and found little competition … a little more research gave me some products to sell based around my interests … and for the first time, I am looking FORWARD to blogging rather than each post or article being part of my job.
Your points are right on target, and it will be interesting to see how my “fun” website compares in revenues to my other ones.
Keep writing! You make me think.
33 Tom // Jan 21, 2009 at 1:31 pm
I enjoy your work a lot. I think people who give something to the internet, obviously are a lot more successful than people who are trying to make a buck off of it as easily as possible. As one of the latter my only problem is that I don’t think that I have anything to offer, that is newsworthy as you say. And I am sure that a lot of other people feel the same way. Please don’t tell me that everyone is an expert on something, because the only thing I know anything about is how incompetent I am. Thanks, anyways.
34 Jbode // Jan 21, 2009 at 3:00 pm
Hey Chris once again you provide valuable information. You have inspired me to take a different direction in my online business.
Thanks again,
Jbode
35 Anne // Jan 21, 2009 at 5:56 pm
Seminal. And refreshing to read. Thanks.
36 Anne // Jan 21, 2009 at 6:04 pm
To Tom,
I too am working my way out of that one. Think of what you have learned online so far. Compare yourself as you are now with your ‘newbie’ self. Different?
That is the start of your ‘expertese’. Can you think of any ways you could help people by teaching them what you have learned?
You want to learn more, yes? Then you have more to teach and pass on, to help people. Good content makes people happy (how happy are you when you see a Rempel email in your inbox?). Save people hassle, money and time. They will thank you for it, and you will be able to sell good, relevant products to those people.
Keep learning!
37 Norm // Jan 21, 2009 at 9:47 pm
Great to have you back Chris!
It’s been a long cold spell up in Canada here without your posts.
These ideas are definitely thought provoking. And they reinforce an idea I had some time ago, but didn’t have the courage to launch. Now I have to re-think this a little bit.
I especially like the concept of being ‘part of the net.’ That really struck a cord and I have an idea it’s going to lead to some pretty interesting ideas in more than a few of us.
Keep up the good work… your articles are definitely appreciated!
Norm
38 Gregg Cleland // Jan 22, 2009 at 2:43 am
Well, to be honest I’m surprised that no one has challenged Chris’ ideas. Having a ‘presence’ online and a degree of ‘branding’ is all well and good but there are pros and cons to everything. Let’s not forget some potential downsides:
- Having to maintain that presence with regular articles or other content, which often takes creative energy at times when you’d rather just chill. This can easily turn a hobby into more of a job. Youch.
- In such a role, expect plenty of emails from people asking various questions, including ones you’d rather not have to find answers too (but feel you have to maintain your status)!
- Putting yourself on the spot and open to public criticism or being exposed as not knowing everything people may expect you to know!
There are plenty of upsides too, but there are definitely benefits to remaining anonymous. And hey, if you can automate most of your ‘exploitative’ stuff and make good money, why bother trying to become ’someone’ online?
BTW I am ’someone’ in my flight sim niche, so I’m not just talking fluff!
39 admin // Jan 22, 2009 at 2:48 am
@Gregg - good point. It’s sort of a necessary evil to an extent.
It does come with the territory to some degree, but that’s the way it goes with ANY real business.
This is why customer support outsourcing and so on is a must when it reaches that level…
-Chris
40 Rusty - Fitness Black Book // Jan 22, 2009 at 3:09 am
Chris,
What a great post! I’m totally inspired now to continue to work even harder towards impacting my niche. I’m pleased with my results in 2008 (almost full-time)…but I know I could be further along if I didn’t get distracted by purchasing so much of the IM launch materials.
Heck…I probably waste 2-3 hours a month reading IM sales-letters. I know what needs to be done so I should just do it!
Can’t wait to see what you come up with!
Rusty
41 Mike - The Online Tech Guy // Jan 22, 2009 at 3:53 pm
Chris,
A solid post as usual. I really like #5. It’s so easy to get distracted from things we should be doing that will lead to profit.
Okay, I need to go do one of those tasks now instead of spending any more time here
Mike
42 Jon // Jan 22, 2009 at 5:53 pm
Thanks for the peptalk, coach. Being a newb I can’t honestly say I’m battle worn, but I do appreciate knowing my inner suspicions are confirmed by someone who’s way futher down the path than I am.
Content, content, content. It’s all in what you produce just as assuredly as it is what you take.
Jon
43 Leslie // Jan 24, 2009 at 11:55 am
Once again, great advice to help us kick start the year right! You’re articles and booklets have been the single best resource we’ve invested our time and money in and we sincerely look forward to a profitable 2009!
44 Cinjon // Jan 24, 2009 at 3:42 pm
I’m somwhat in agreement with Gregg. Running an online presence and a viable, active, income generating newsletter backed by product(s) is a definite state of mind that must be maintained as opposed to spreading a anonymous properties all over the web.
I’ve run an ebay type newsletter for a few years with dozens of autoresponders queued up with the occasional broadcast and that just seems to take much more time (for the rewards) than spewing out sites.
I’ve also subscribed to several newsletters to follow thier strategies and clearly, unless it’s internet marketing related (like your genre, Chris), they eventually fade into oblivion, aside from the avid hobbyist types, which are more personally fulfilling that wallet filling.
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[…] If you’re ready to take your marketing up another level than you will definitely need to know what the most crucial factor for online success in 2009 is… […]
46 Time Saving Tips // Jan 26, 2009 at 11:42 am
Great post, Chris. I started on both fronts at the same time and, I must say, I feel better about the personal brand contribution (BestTimeTools.com) than all the market testing I’ve done in the last six months. Thanks for putting these two elements in perspective for us.
47 Jeremy Hier // Feb 1, 2009 at 5:28 am
Hey Chris,
I’ve been going through your link building list,
and many do-follow are becoming no-follow.
48 Link Building // Feb 5, 2009 at 5:18 am
Hi Chris,
Been following your work for a while with your VIP reports and MSN Loophole and find it very useful, thank you.
You’ve helped me look through the cloud of s*** advice out there and help me focus my efforts where I need to. Keep up the good work.
Joe
49 Volume Pills Bonus // Mar 13, 2009 at 3:26 pm
Great stuff! I’m currently reading “Confessions” and will likely pick up the new “Product” ebook today as I have a few products itching to come out and get created!
50 barbdear // Apr 2, 2009 at 9:12 am
Hi Chris,
I bought your LazyAffiliate book a few weeks ago and then a few days later purchased the Conduit report. I’m already seeing sales from my first mini-site … how cool is that! Just wanted to say that I have complete confidence in your material and you as a mentor. In an industry that often sounds like a choir of fools, your voice of reason truly stands out.
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