Today’s message is a very, very important one. It’s something that most full-time marketers who make a great living intrinsically understand, while the scores of misguided beginners just don’t seem to “get”.
And I would like for the playing field to be at least somewhat leveled for those who read this blog post.
So let’s start off by identifying the dangers of mistaking hype for reality so as to prevent a chain reaction of both destruction and limitation that will plague your business right from the start – and all due to perceived, imaginary threats…
Dangerous Assumption #1: “Popular Beliefs Are Usually Right”
Millions of people have died senselessly – in this century alone - because enough people were led to believe a complete MYTH. Examples include the atrocities committed by the Nazi’s in WWII (believing that certain races were inferior), the widespread plague of AIDS victims in Africa (due to certain beliefs about how to rid one’s self of the disease), and so on.
The same ridiculous patterns of senseless, mass hysteria are clearly evident every day – all you have to do is turn on the news for a few minutes to have your fill of grossly-exaggerated (or outright “invented”) potential security threats, the “recession”, pending disasters, etc.
It’s endless, by necessity – because the underlying TRUTH is that “doom and gloom” is the media-at-large’s central offer.
It’s what they sell.
A Close Encounter With Mass Hysteria…
The latest media phenomenon was the “Swine Flu” epidemic. Or should I say Whine Flu. This is one example of how unbelievably irrational people can be – on a global scale – and it struck pretty close to home for Sarah and I as well…
We’d planned a trip to Mexico with some very good friends of ours, and we’d been looking forward to it for months. A friend of theirs has a really nice beach house near Guayabitos (north of Puerto Vallarta) that we’d be staying at, close to the surf, yet tucked away in a nice, friendly little Mexican village.
Sure enough, about a week before our departure from Canada, the “swine flu” outbreak occurred – becoming the next media darling in one fell swoop. And in a way, it was kind of nice, since the media finally shut up about the “recession” (maybe it died of swine flu as well?) 
Nevertheless, since it seemed every government was literally tripping over themselves to “react” to the coming pandemic, we kept a close eye on airline companies, quarantine procedures and travel restrictions that might affect our trip.
So we watched the news every day, scoured internet headlines and checked the WHO (World Health Organization) site daily, just to keep tabs on what was going on.
And it was a sickening experience (pun) – and a sobering lesson in just how damaging hype can truly become. Here are some highlights…
* The flu bug was (mistakenly) called “swine flu”, which instantly led numerous countries to literally BAN pork importation from all of North America, crippling an entire industry on a whim. And the geniuses over in Egypt’s government decided that they should slaughter 300,000 of their pigs because they might be bad. Even though EVERY credible source on the flu said that there was zero scientific connection between the influenza strain and pork.
* Several countries and HUNDREDS of airlines (Air Canada included) just outright stopped flying into Mexico. Anywhere in Mexico – not just Mex City. This was directly against the advice of the World Health Organization, which clearly stated and is still stating that travel restrictions are pointless and ineffective against the spread of the flu virus, which had already spread to other countries anyway.
* In Canada, the news hype was literally over-the-top to the point of comedy. In one case, the Vancouver news station was declaring that the swine flu cases had “doubled” in the last week, urging the TV audience to stay tuned for the full story. So we did, only to find out that it had “doubled” from 3 people, to 6. Even the “expert” doctor they’d interviewed was coyly addressing the situation with obvious contempt, saying that 6 people out of the 8,000,000 or so that live in BC – “doubled” or not – is about as worrisome as UFO abduction.
* Schools all across North America closed. People stopped going to their jobs. Stopped going OUTSIDE. Mask sales must’ve been off the charts…
* Amazingly, there were glaring discrepancies between the “victim” figures reported by the media, and the actual figures as recorded and confirmed by the World Health Organization. While talking heads were spouting lies about “hundreds being dead from swine flu…”, the WHO was reporting less than 20 deaths, worldwide – all but one occuring in Mexico City (and in one of the most impoverished districts, no less).
And that’s just the tip of the iceberg.
But what’s truly sad is that – just like the “recession” – once again….
The Compunding Effects of Media Hype Far Outweigh The Actual Damage From the “Disaster” Itself
As the picture shows above, what we’ve seen since we’ve arrived in Puerto Vallarta has been astonishing. With the thousands of cancelled/restricted flights, literally zero Cruise Ship landings and other travel hassles, since we’ve arrived and spent time in Puerto Vallarta, several popular surfing beach spots and other attractions, we’ve seen less than 50 other tourists (and we’ve been here for 2 weeks now).
Every restaurant is barren. Every tour operator is lucky to see one tour a week.
Almost every store we visit where Sarah or Kim (my friend’s wife) buy something, the vendor usually admits that it was the first sale that day. Or week. It’s crazy.
There’s businesses closing down, jobs being cut in droves and livelihoods drying up.
And of course, inevitably, now the media is saying that the swine flu is no different than the regular flu, etc.
But it’s too late. The damage is already done.
This is the power – the destructive power – of widespread hype. Of going with the crowd, and assuming that what’s popular is true.
It’s the Same in Internet Marketing…
This industry is particularly susceptible to hype, and mass “belief”, simply because much of the market is inexperienced, or at the beginning of the learning phase. It’s easy to get sucked into thinking that only ONE method works. Or that old methods are somehow less effective than “new” ones.
One month there will be a bunch of hype about CPA, and that it’s the future of IM.
Next month, there will be a bunch of hype about how important it is to build a list, and that everything else is just gravy.
And of course, the month after that, the emphasis will be on affiliate marketing. Or whatever.
And on and on it goes.
What you have to realize is that – just like media – everyone has an agenda. Their own.
Even me.
Even you.
Everyone.
But that’s not necessarily bad. That’s the way life is, anyway, whether we admit it or not. Everybody has an agenda – a plan. A way that they think works “best”. And reality is always a different picture, especially from the viewpoint of someone else.
So that brings me to the second point of this blog post…
Dangerous Assumption #2: “Other People’s Results Indicate Conclusive Truth”
This is something that a lot of people don’t want to hear, or consider – or want me to convey. But it’s true.
And it applies to both positive AND negative results.
In other words, just because someone succeeded with something – it doesn’t mean that you’ll succeed with that method. Often times, the success of a given strategy is actually reliant on a specific industry – or an authoritative writing style – that a total newbie won’t be able to emulate just by “doing the same thing”.
AND:
Just because someone FAILED with something – it doesn’t mean that you’ll fail with that, either.
That’s very important. Keep that in mind as you paruse the various marketing forums and become witness to one gripe story after the next about how some method doesn’t work, etc.
Something I’ve learned over the years is that when it comes to simple marketing strategies (SEO, PPC, Product Creation, Affiliate Marketing, Email Marketing, Sales Copy writing, etc.), there are usually three types of characters you’ll encounter who have something to say about them:
1. Someone who raves about them – because they have an agenda
2. Someone who complains that “it’s all a scam” – because they’re beginners and they didn’t have traffic, conversion or both
3. Someone who does these things, recognizes that they obviously work – and keeps on doing them. They’ll occasionally make comments on blogs, forums or directly to people in the industry.
The first 2 are very vocal – especially the beginners who (mistakenly) think that they’ve “tried” something, failed, and that their “results” should be taken as gospel truth. In reality, their results should be taken with a 900 lb grain of salt.
The 3rd type of marketer, above, is usually not very vocal simply because they don’t care, and because they’re too busy actually doing stuff to participate in forums, discussions, etc. It’s sort of like how fat people love talking about diets and obscure weight-loss methods, etc.
When in reality it’s the person who simply eats less and has an active lifestyle that stays in shape. No mystery there.
Guess what?
It’s the same with internet marketing.
The truth is that marketers who get results are the ones driving traffic to offers, building lists and building up their online assets. It’s pretty straight-forward, and it’s all in front of you. Just look at your competitors. The top-dogs in your markets of interest. Not too difficult to see what works.
And, obviously, the marketers who DON’T get results simply aren’t doing those things. They’re the type that are continually looking for “fast money”, shortcuts and the easiest way possible to make money.
It will come with time, but to accurately determine TRUTH in this industry, you’ve got to do two things:
1. Ignore information from marketers that are in line with an agenda (ie. pre-launch “content”)
2. Ignore the “Can’t-Do-Its”, naysayers and whiners in general, because 99% of the time their results are anything but accurate or conclusive.
As you spend time in this industry, you’ll begin to see this.
And you’ll also, eventually, begin to meet people who genuinely make a fortune on the net – people who do simple things, over and over again.
People who actually produce – rather than consume and complain.
So don’t be a sucker for hype, and don’t assume that popular notions, “beliefs” or the alleged results of vested or inexperienced marketers are a basis for truth.
Instead - LEAVE the forums. Close your emails. Ignore other marketers for a few minutes – and just go to Google and actually start researching your markets yourself.
Check out product networks like Clickbank, CJ, LinkShare and others – see what’s hot. See how other affiliates are promoting them.
It’s not hard.
And THAT is conclusive.
THAT is what is working.
Don’t fall victim to invented threats, or perceived “warnings” about a certain strategy or method. Chances are – it’s hype.
Similarly, don’t get suckered into believing that ONLY _______ actually works. Once again, it’s hype.
A lot of people silently and unknowingly sabotage their business, their own livelihood, because they take everything they see in the marketing industry as gospel truth.
Instead, go with what you can actually see yourself. Do your research, watch your competitors and see what the ACTIVE marketers are actually doing.
Let me assure you – the view from “Mexico” (proverbial and literal) is a lot different than how the media paints it…
Buenos Tardes
-Chris
P.S. Here’s some pics from Mexico, as well as some pictures from Las Vegas that you might enjoy. See the previous blog post if the Ferrari pictures seem out of context…
P.P.S Yes, the masks are a joke…
My wife Sarah sun-tanning on the beach, safely
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Me and my friend Cam (left) on our beach house patio
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Me and our rented Ferrari F430. In red rock canyon, just outside of Vegas
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Cruising around… is a lot more fun OUT of town than in it…
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Two beauties in one picture…
141 responses so far ↓
1 Weight Loss » Blog Archive » Hype VS Reality - Be Very Careful What You Believe… // May 14, 2009 at 3:44 pm
[...] Original post by Affiliate Marketing – The SMART Way [...]
2 Horse Betting Systems // May 14, 2009 at 3:50 pm
I tried telling everyone that the “swine flu” was no different than any other flu. I know that I got the flu last year and left like “I was going to die”…and every year old folks and little kids and the infirmed are laid low by whatever flu is coming through…
Great point though…I know that every time I find myself on a message board I can almost hear your saying “shouldn’t you be doing something productive?”…and “what actual WORK have you done today to benefit your business.” Your stuff sticks in my head and I thank you for that, Chris….
3 Kyle | AffiliateRolodex.com // May 14, 2009 at 3:51 pm
Fabulous post, Chris!
I swear man, you’re one of the only IM “gurus” I listen to anymore.
Personally, I have been purging my inbox for months, and taking action as often as possible…seeing my results climb much faster than ever before (to no surprise).
This is one of those posts I needed to read 6 months ago, so to anyone out there reading this comment: please, please read through that post again and start taking action with these simple concepts!
Later Chris,
Kyle
4 Nathan // May 14, 2009 at 3:52 pm
Agreed. The hype can and has done enormous damage. Here on the Baja, I just returned to Mexico after spending a week in Boulder, CO. I obseverved some interesting contrasts. I didn’t see anyone in Boulder wearing a mask, unlike here, but there was a sense of fear in the air.
Returning to Mexico on Monday (May 11), our flight was greeted at the terminal by a medical team. Each of us had to fill out a questionnaire about our health and a woman pointed a probe at our heads to measure our temperature. Both wore those masks.
When I got my taxi, the driver told me that business was terrible. He had been at the airport since 8 in the morning and I was his first fare (at 3:00pm). In town (La Paz), same story. It’s really quiet here. Not just because of the economic downturn, but because of the flu. Personally I think it’s hype, especially after reading an article in the US that according to a 1999 statistic, over 36,000 Americans die of the flu each year. Serious hype and a major manipulation of the facts. Beware of the media.
Nathan
5 Direct Linking // May 14, 2009 at 3:54 pm
Right on target! Amongst all the hype and hysteria is little actionable information. Like you say, the simple things that work have always worked…one just has to ignore the naysayers long enough to actually get some work done!
6 Brian Kindsvater // May 14, 2009 at 3:56 pm
— Comment removed by admin —
7 Dean // May 14, 2009 at 3:56 pm
Love the pics! And what you say is very true. Find your own path. Listen to what the big markteres say, but it isn’t always gospel.
8 Neil // May 14, 2009 at 3:56 pm
Great post Chris, and I agree completely. I have been sickened (no pun intended) by the ridiculous hype from the swine flu. And it truly is amazing how quickly and easily people buy into it. I took a trip to Seattle for a week and people thought I was crazy to even get on an airplane!
When I first started IM I would be all over the forums, posting, commenting, ect. But once you taste some success it’s funny how little desire you have to kick around in the forums all day.
There are just so many things I am busy with that it isn’t worth my time. I will poke my head in here and there, but compared to all the time I used to spend, it’s nothing.
This is an important lesson for all new or somewhat experienced internet marketers alike. Find a successful strategy, execute it, and then duplicate it. Although communicating with others in the forum can make you feel better, most of the time it will not advanced your IM career.
-Neil
9 andrew // May 14, 2009 at 3:57 pm
Chris,
You must have been reading my mind right now. Lately, I have been so put off by everyone promoting the “lastest launches” with email after email about the same products that all the gurus are promoting. The same distracting shit all the time. We have to unsubscribe from most guru lists and focus on our own markets without the hype and distractions.
BTW great pics!
10 Mike // May 14, 2009 at 4:00 pm
I agree totally and can’t believe how these things like swine flu get built up. Don’t people remember things like SARS, bird flu etc that were gonna wipe out billions of people. What about the Y2K bug, ebola? Me and a mate are trying to pick the next health crisis …. I think Cat flu is just around the corner and its gonna be cat-astrophic. Unfortunately there might be a worldwide health issue one day and everyone will be so sick of these false pandemics we will all be doomed, lol
11 Dating Books For Men // May 14, 2009 at 4:02 pm
the reason why people panic when they hear about a new strain of flu that has the potential to result in a pandemic is that they just don’t have enough information to make a decision about how much it might affect them. so they become extremely cautious.
this is actually not such a bad thing. if you know anything about the nature of emerging viral threats you will realize that the threat is actually increasing every year. it is not diminishing, and that is why WHO and the CDC get attention from the media when a novel strain of flu emerges.
because the reality is that things COULD get bad. maybe not today, or even next year. but the potential is there.
so, even if people think the media over-report incidents like the Mexican swine flu, there is way more truth in the news reports than you will ever find in IM promotions that come through your email in-box.
so, in that sense, yes you are correct. there is a lot of hype in IM. the real problem is that if there are people out there offering you really useful IM tips, you probably won’t be able to distinguish them because of all the noise. so if you manage to find your way to a useful blog like this one, often it is just by accident.
by the way Chris, i still don’t have a download link (on an alternate server) for the videos from the vip-product. i’d love for you to send me one so i can watch them. thanks.
12 James Ferguson // May 14, 2009 at 4:03 pm
If only your stuff were required reading for all newbies. I’m still in the newbie category myself, but I’m already tired of Product Launch B.S. I have finally gotten to the point where I can begin to OBSERVE the marketing methods instead of being fooled by them. (Just like the media).
I am ready to cull my inbox again, but you will stay on my short list of those I don’t unsubscribe from.
13 Rob // May 14, 2009 at 4:06 pm
HI Chris,
Thanks for the swift kick in the arse and bringing my back to my ‘thinking’ sweet spot. I have been marketing online for 6 years now. When the business starting falling off a bit, I thought it was me so I starting looking into all the guru’s methods. A year later I’m still spinning from all the different methods and got lost from my original method, the one I made up, which I should have developed further.
I now back to planning what worked in the past and to build on it since what your telling here is the way it really is. Thanks for the reality check and keep doing what your doing.
14 Brian Owens // May 14, 2009 at 4:06 pm
Dude, this blog post get’s a hearty AMEN from me. I’m going to re-blog it on TacticTester and link back here if that’s cool.
It couldn’t have been said any better. You’re quickly becoming my favorite marketer.
15 Randy // May 14, 2009 at 4:06 pm
I totally agree. I’m a bit more than a newbie, but not at all where I want to be yet.
One of the hardest things is to ignore the hype. I pretty much have 3 or 4 sources that seem honest and reliable and notice that a lot overlaps, which is good.
I’m in the middle of AffiloBlueprint right now and think it is awesome. It keeps me focused and fits with what I understand.
Randy
16 Tim Heeter // May 14, 2009 at 4:06 pm
Great thoughts and application as usual Chris.
It reminds me of how there are really only a couple of ways to build wealth — e.g. 1) spend less than you make, and 2) invest with a long term mindset — yet there are a million plus ways to lose money trying the latest fad to get rich quick.
As usual, slow and steady wins the race.
17 Donovan // May 14, 2009 at 4:08 pm
Hi Chris,
So true and I am such a sucker for punishment, buying every second “hyped up offer” sent to an inbox near me…and then forgetting about it!
Why is it that someone else always have to show me what I’m doing wrong in my online en devours?
Does all the hype out there make our perception of reality so jaded…
18 John Hewitt // May 14, 2009 at 4:10 pm
Great article. I used to work for an animal charity in UK. When bird flu “hit” we were on red alert.
what happened to that?
take care
John
19 Robert // May 14, 2009 at 4:13 pm
Just to show how powerful popular belief can be, some of your pics depict you folk wearing masks which are known to be a waste of time as the flu virus can penetrate right through them. This is a great application to IM and very well thought out.
20 Danny Elliott // May 14, 2009 at 4:13 pm
Your so right Chris there is a lot of b/s and when you sit in front of the pc and produce website and internet real estate then you will make money. I got of my but and have 2 site up in a week, where as the past 6 months i read the same crap over and over again and still though a needed to learn more. if someone set a flat pack unit in front of you the first thing you would do would be to start and bulid it, and when you got stuck then you would look at the instructions. but with the internet everyone does it the other way.
Ps I just want to thank you for all the good info you have out there, it has help me massively and at last iam getting things done..THANKS
21 Noel Ferguson // May 14, 2009 at 4:16 pm
Well said. A lot of the time I think people need these events to feel like they are part of something important – instead of feeling impotent – it’s a kind of reflected glory. Buy this and feel smarter. Or perhaps they just need something new to to brighten up their lives of quiet desperation.
22 Lisa // May 14, 2009 at 4:17 pm
Hi Chris,
I couldn’t agree more with this post. Heck, I still get traffic to my websites by good ole fashioned SEO (imagine that!). To many it’s boring, to some it’s even “dead”, but it still brings in the traffic (and thus the money). I, for one, am sticking with it.
-Lisa
23 Kenny // May 14, 2009 at 4:19 pm
You’re spot on as usual Chris. The hype and wilful misinformation around swine flu is appalling. Likewise, it seems that every week there’s a new launch being promoted as a ‘must have’ by the usual suspects.
Very jealous of you in Puerta Vallarta. My wife and I went there on our honeymoon 11 years ago and loved it.
24 Tom // May 14, 2009 at 4:26 pm
Hi Chris,
I think you sumed up a lot of thing in this post, I couldn’t have made it better. Again your style and honesty rocks. Totally agree with the media hype and recession. I’ve made more money in the first three months than in whole 2008, simply because I duplicated things that work.
There are so much hype around new products while actually “basics” or “fundamentals” are still true. Have you ever read a sales letter that starts with “If you want to make more money online, then forget everything you know about internet marketing”. Oh yeah really ?
I’ve read the PPS but just to be sure, does Sarah got sun tanned only on her forehead ?
Nice pics, love your content.
Tom
25 Bryan Toder // May 14, 2009 at 4:27 pm
I totally agree!
I’ve been unsuccessful in this business for a loooong time. When I started taking action (!) things changed.
I stopped listening to the hype. I stopped buying the latest-and-the-greatest methods out there (except yours, of course!)… and I took massive action.
Now, I have four successful products on ClickBank and they sell well!
By the way, love your blog and info.
Bryan
26 matt // May 14, 2009 at 4:29 pm
Another great post Chris. Sometimes we get blinded by the obvious and take the advice of others to be our eyes. This can be a fatal mistake where profit is concerned. Scare stories make great content for media companies who have to generate ad sales through audience/circulation figures.
27 Edward // May 14, 2009 at 4:31 pm
I agree one hundred per cent.
As media types over here (Ireland/UK) are fond of saying, with smug anticipatory grins on their faces, “it’ll run and run and run”.
I’m a writer and journalist, so I know quite a few of them.
Swine flu?
And pigs might fly.
Great work, Chris.
Edward
28 bill // May 14, 2009 at 4:35 pm
Chris,
I’m with you and the other commenters. Have been busy unsubscribing from guru lists for the last couple of weeks and buckling down to getting work done.
The hype level is sickening these days.
Thanks for being a voice of sanity in this nutty business.
–Bill
29 Ivan // May 14, 2009 at 4:41 pm
Great post, Chris!
It’s amazing the number of flashy new baubles that abound in IM to distract marketers from simple, productive action.
Incidentally, both beauties are very impressive!
Ivan
30 Nick Brighton // May 14, 2009 at 4:53 pm
Hi Chris,
What a welcome message as we see more and more hype induced pitching in this industry.
I consider myself lucky enough to have been able to pull my socks up and get out of the forums enough to actually see REAL results for myself.
And I laugh at folks who say “x” doesn’t work. Because from where I’m reading my test results, they work just fine.
For example…
Sending traffic directly to a sales letter and making sales without preselling or building a list…WORKS.
Not using eBook covers…WORKS.
Colours other than red for headlines…WORKS.
…I could go on, but you get the picture.
Great post, if only I could have had this guidance when I was a beginner.
31 Chris // May 14, 2009 at 4:56 pm
Thanks Chris, you really are spot on with this one.
It’s funny how when you don’t spend time on forums (or answering non-customer oriented e-mails) and actually spend time on growing your business, how much more you get done.
Lucky for me, this was a lesson I learned early on and have never looked back!
32 Bruce Stewart // May 14, 2009 at 4:59 pm
This is the best piece off information that I have seen all year and yes it is sad that gurus keep sucking money out of people that are living on hope. This is a much bigger virus than the swine flu.
Still this has been happening since time began.
Just keep hanging loose.
Chris your the – Real Deal!!
33 Kate // May 14, 2009 at 5:05 pm
Chris. I’ve spent more time in Mexico than Canada the last few years, and I have friends who are going out of business there now.
Commercial ventures shutting down, artists moving to bigger centers. While many of them are gringos, the impact (and domino effect) on the Mexican people can’t be understated. An economy that was already teetering b/c of the ‘recession’ has been pushed solidly closer to the edge with the swine flu media fiasco.
Guayabitas is awesome – enjoy. Check out Bucerias, too – great tamales sold by the nuns there on Sunday nights in the main square.
Currently flying out of YYJ – maybe you and Sarah would like to do a flight w me sometime?
Ciao.
34 Rick // May 14, 2009 at 5:06 pm
Chris, why does it seem to be only you that always has something sensible to say? Is every other guru only EVER interest in pushing their own barrow? Keep up with the reality checks man!
35 admin // May 14, 2009 at 5:06 pm
@ Brian Kindsvater in comment #6:
Umm – what?
The MYTH, implied, is that Jews were worthy of extermination.
Does that sound like a myth that killed millions of people to you?
It sure as hell sounds like that to me.
I’m not one of those lunatics that subscribe to the ridiculous belief that the holocaust “never happened”.
I suggest you re-read the post and try and figure out the context of what I’m saying.
It’s not hard.
-Chris
36 admin // May 14, 2009 at 5:11 pm
Just so there’s absolutely NO confusion:
My reference about the Holocaust in the article above is that it was
a) Real
b) Evil
c) It killed millions, senselessly
d) It was orchestrated by Hitler, who led his military to do treacherous things to other human beings. Based on a MYTH – yes, a myth – that “aryans” were better than others.
I really don’t know how someone could misinterpret my blog, but alas, someone already has – so I just thought I’d make this crystal clear.
In fact I recently toured the Documentation building in Nurenburg last year and saw first hand some of the locations where these atrocities were carried out.
Needless to say, I can only hope that I’m not being misunderstood here.
-Chris
37 Jose // May 14, 2009 at 5:13 pm
Two beauties in one picture?….
I see like 3 or 4 beauties there and I would be glad with any one of them…lol
38 Jose // May 14, 2009 at 5:14 pm
And still thinking how come you have the whole package…
39 Sally // May 14, 2009 at 5:16 pm
Amen to that, Chris! I think part of the problem is that our schools don’t teach critical thinking and our culture doesn’t encourage it. Instead, we’re programmed by our schools and culture to join the herd, don’t ask questions, and make the corporations rich like good little workaday drones.
Now that you’ve got me in the mood, one of my pet peeves along the lines you mentioned is the duplicate content myth. The only thing Google ever said about that is don’t duplicate across your own websites or domains. Google has NEVER claimed they can hunt down duplicate content across the entire Internet.
A few years ago, some idiots misinterpreted something written by a representative of the big G and began spreading that stupid myth around like cow manure on a corn field. Today, it’s accepted as fact.
I know enough about how computers work to know that in order to enforce a duplicate content ban across the billions of pages on the Internet, the big G would have to continuously compare every page on the web with every other page. That job would tax a super computer and quickly turn Google’s poor little servers into smoking piles of melted plastic.
I guess it isn’t all bad, though. It made a lot of money for the guys who used to sell article spinners.
Thanks for another great post and thanks for letting me vent.
40 Jeff Bowlsby // May 14, 2009 at 5:20 pm
Great stuff and pics too, Chris.
My lone swine flu experience happened in a doctor’s office. The previous patient apparently had the flu bug and the doctor was telling the nurses to sanitize everything in the office down to the doorknobs. INSANE!
The wife and I went about our normal visit and by-golly, never got sick. AMAZING! All done before the sanitation project.
41 sullivan // May 14, 2009 at 5:21 pm
Timely post Chris. Though the Swine Flu is chump change compared to the endless “must-have product launch” hype that greets me everyday. The JV partners all seem more like Paul Simon’s “loose affiliation of millionaires”.
Enough. I am post-it noting “I am too busy actually doing stuff to participate in____.”
Tnx
42 RBG // May 14, 2009 at 5:24 pm
@ admin
Dude, @kindsvater didn’t misinterpret you, he’s just blog-flailing you. A common marketing trick. He left his link, right?
If he was really upset, he could have emailed you or PM’ed you on the WF.
43 Paul // May 14, 2009 at 5:45 pm
Chris
In regards to post #6, I also wondered what Brian thought he read. I thought you were very obvious in your example of the Holocaust. Brian is like many of people who unfortunately either misread or don’t comprehend what they read. These people are vulnerable to hype of any kind.
Nice post and one of the reasons you are on a short list of people whose email I actually read and don’t delete straight off.
44 Freda Douglas // May 14, 2009 at 5:50 pm
I am glad I “met” you. On the average at least once a day, simetimes more, I get a call from some guru or the other calling to tell me they
can help me build my business and I have to
take the time to hang up on them. Otherwise if
the caller ID tells me I don’t know the caller when they say how are you I tell them fine, unless you want me to spend money I’m not ok.
45 Sonia // May 14, 2009 at 5:52 pm
Hi Chris
I feel lucky to have known you..at least online…You’ve inspired a true newbie to take on the internet marketing world with your great advice. It all started with Confessions of a Lazy Super Affiliate. I’ve followed those strategies to a T and although not much by way of sales yet, the info you’ve passed has become more valuable to me right now as I go through my learning curve. I wish I could meet both you and your lovely wife one day. Our meeting will truly be a “meeting of the minds”. I’m bursting with energy and almost cannot wait to see the fruit of my labor. I do get tired though, but you keep me going just when I need it most with your inspiring words. Thank you Chris and may you have much MORE success.
46 Hugh // May 14, 2009 at 6:04 pm
Chris
Sound and true words, you are absolutely spot on mate.
Newcomers to the IM industry become embroiled in the BS hype of all the emails and offers they receive and lose sight of the need to concentrate on what they believe in. Rome was NOT built in a day, neither is an online business, it takes work, dedicated work, repetitive work and time to be found and seen, then the riches come, slowly at first then steadily building, PROVIDED you DON’T change track because some Guru’s sole intention is to flog you the latest whizz bang product or system, further padding his back pocket , at the expense of all the work you have already done.
I believe strongly that people should have a SMALL list of experienced experts they trust and un-subscribe from the rest of the BS gurus so they don’t get side tracked.
One interesting observation, is that it’s the same people doing the promotion each time, they rarely, if ever, create anything original themselves..What does that say for their so called expertise???
The IMs version af a used car salesman!
Cheers
47 Mike Russell // May 14, 2009 at 6:20 pm
Hi Chris,
You are right, one should be extremely careful what one chooses to believe.
Swine Flu first made its appearance in 1918. Initially it began as a harmless strain, but subsequently mutated into a killer after about four months. The death toll in the U.S. was about half a million people and in the U. K. it was about half that. By the time it died out, estimates run to about 100 million people worldwide. H1N1, or in common parlance “Swine Flu” subsequently reappeared in the 1930s, 1950s and 1970s, having, fortunately, a lesser effect. By all means make light of anything political, or of Man’s making, but nature is certainly something you should research properly, before forming your own populist opinion. Viruses mutate and when they do, their results can be catastrophic. Because the one bullet did not happen to be in the chamber, when H1N1 pulled the trigger the last few times, it would be unwise to press the muzzle to your temple and tempt fate again. By all means, take precautions, as advised – hype suspected, or otherwise.
Those who choose to ignore history are destined to repeat it.
48 Juanita // May 14, 2009 at 6:22 pm
Boy ain’t that the truth……Amen Chris! I am just about to plunge into internet marketing, so I think your post is good timing for me.
Thank you also for clarifying about the holocaust. I did misunderstand you there.
49 Mike Russell // May 14, 2009 at 6:31 pm
Oh yes, I forgot to mention, masks did not help in 1918 either.
50 Joe Faia // May 14, 2009 at 6:44 pm
Hey Chris,
One fantastic post. Very sobering. Very timely.
Having said that, I think you could have phrased your Holocaust example a bit differently. I, too, was confused. Although Brian (#6) jumped to conclusions, it really isn’t hard to see why.
Thanks for the post. It was bang on!
51 sullivan // May 14, 2009 at 6:53 pm
I forgot to mention that I toured Red Rock Canyon, just outside of Vegas, just four days ago – not in a Ferrari ;-( It is a very cool, must see place.
52 Frank Kern // May 14, 2009 at 7:06 pm
Dudes, I’ve been trying to tell you that since 2001. Seems no one is listening. Maybe Chris’s post will knock some sense in you. All of us have an agenda, me, Chris and especially the spun media.
How many people died yesterday from the side effects of prescribed drugs? I know, do you? Do you see that stat on the front pages? On the boob tube?? Anywhere?? Wonder why?
I swear, if the spun media put the current 15 minutes of fame darling on the tube 24/7 promoting that eating glass shards will make you lose weight, 75 to 85% of the lemmings would start eating glass shards. The masses are so predictable.
53 Cheryl // May 14, 2009 at 7:10 pm
I am so glad to read that there are so many who saw through the farse, too. It is one thing to be cautious – it is yet another thing to bring one country and influence others with just a word.
Kind of like the story Chicken Little, we may get desensitized to this kind of hype and then when something serious does happen along and the media does their job of informing the public but the masses say, Yeah, right! — what then.
Thanks Chris, for touching on this touchy topic.
54 Get Rid of Warts // May 14, 2009 at 7:10 pm
It is amazing to think that 20 people get swine flu and everyone panics and runs to wear masks – specially when over 1 million people have aids and nobody wants to wear a condom!!!
Thanks for a constructive and helpful post.
Barry
55 Shaun Guidolin // May 14, 2009 at 7:11 pm
Hey anyone want to buy Launch Tree? LOL …
The difference between winning and not winning — Focus. This is everywhere, in every business and not just in Internet Marketing.
I came to this conclusion watching Roy Halladay beat the Yankees a few days ago. To be the best you have to be focused on your goal at *all* times. That is what separates us all.
56 Anne // May 14, 2009 at 7:17 pm
Hi Chris
I am now at the stage of doing the cull of newsletters/emails that hit my in box everyday and as far as news goes, I very rarely read, watch or listen anymore. My other business is travel and between the hysteria of economic gloom and doom and ‘swine’ flu our industry is dying a slow death as are a lot of others. I am still waiting for someone with a bit of clout to stand up and say all of this is crapola.
I am going to link to this on twitter so I hope lots of people come and read because they are great words of truth.
Anne
57 Arvid // May 14, 2009 at 7:20 pm
Refreshing to see someone with common sense!
Interesting paradox that your blog site is “The Lazy Marketers Blog”, when in fact you actually point to the “virtues” of doing some work, for the rewards this industry can offer.
Side note, the 1918 pandmic was the Spanish Lady, not the Swine Flu, and in 1970 more people died from the vaccine than the flu. Check out the pharmaceutical company that convinced the government of the “pending” epidemic and you’ll find some interesting reading.
58 Alice Stevens // May 14, 2009 at 7:31 pm
My Grandfather told us lots of stories about the 1918 flu epidemic.
Both he and my Grandmother managed not to catch it, but they told of people going to work in the mornings and being brought home dead in the afternoons.
My Grandmother’s sister died along with two of her children. She was expecting her third child and all three of them were buried in the same casket.
But we were still surprised when my Grandfather died of a simple case of the flu on Christmas Day, 1974. It was also his 84th birthday.
My first reaction upon hearing all the recent hype was that people die of flu everyday; even on holidays.
59 Rex | Honest Marketing Reviews // May 14, 2009 at 7:33 pm
Hi Chris,
Chris your comments are spot on, I’m sure, about the damage inflicted on the people in Mexico relating to the reduced travel to that region. That is certainly unfortunate. However, I have to agree with Mike Russell on this one. That is similar to what happened to the tomato farmers in the US with the E. Coli not that long ago. The problem wasn’t the tomatoes at all, rather was related to peppers coming from …guess where…Mexico. Yet the US tomato farmers had significant financial loss.
But, in this case, would you rather the WHO (World Health Organization) not talk about the “potential” for a pandemic disaster so that we may all be protected from “hype”?
This blog post would look very different if in a month or two if the H1N1 decides to mutate into something extremely deadly. That is what the real concern was. Initially they had to determine if this was a real threat on its own. Then they looked to see if it was going to mutate. Now the WHO is trying (themselves) to combat premature school closings etc. Some people get the intial message but don’t pay attention to the follow ups.
So I guess what I am trying to say is that I couldn’t agree more that we are overexposed to overhype. I am not sure that the potential for a pandemic is a good example. Rather my inbox being blasted daily with the next best Google technique and get rich quick schemes by overzealous marketers seems to be a much better example.
I, for one, am actually glad that we got the information instead of it being held from us because the governments of the world were going to “protect” us. Yea, that doesn’t work.
But keep it coming. You are one of my favorite thinkers!
Rex
60 Trevor Dudley // May 14, 2009 at 7:46 pm
Brilliant post Chris,
I personally needed a good kick in the nuts to wake me up from all my inbox crap.
Thanks yet again.
Trevor
61 Frank // May 14, 2009 at 8:06 pm
Thanks again Chris. Your words confirm what I already feel deep down inside. Create good content, useful products . Keep focused on your work and develop an awareness that this IM industry is to some extent driven by hype, greed and fear of loss.
62 Affiliate Marketer // May 14, 2009 at 8:11 pm
Hi Chris
Great post and so true what you are saying
The online gurus like to keep you focused on their products so that you can not develop your own it took me a few years to figure this out but after wasting a heap of cash I am now focused on what counts.
And I leave the Inbox crap to the newbies that was something I realized after listening to Eban Pagan.
Taking Action….With No Distraction….
Oh and this would have to be my first blog reply in six months I am the 3rd category.
63 Stephen // May 14, 2009 at 8:22 pm
Hey hey now don’t write-off hysterical people that easy Chris-O. I think the real question is, who has a good solid connection to a medical supply house they want to share.
64 Peter // May 14, 2009 at 8:42 pm
Hi Chris,
You’re totally right with how tooooooo much info pushed at us gives us paralysis.
I’ve suffered from it on and off for years.
Have unsubscribed from many lists over the past months.
The trouble I’m finding now is people I trusted are now jumping on the push anything bandwagon as well. Oh well… have to hit unsubscribe more often
Interesting post from
“Mike Russell
Swine Flu first made its appearance in 1918. Initially it began as a harmless strain, but subsequently mutated into a killer after about four months. The death toll in the U.S. was about half a million people and in the U. K. it was about half that. By the time it died out, estimates run to about 100 million people worldwide.”
Please note… Latest research… only a few months ago noted that most of these victims died of E Coli not the flu.
The flu just made their immune system weaker. At least today we have good antibiotics to help with bacterial infection.
My 2 cents for what it’s worth
Peter
65 Nick Quinlan // May 14, 2009 at 8:52 pm
Ha! Great post.
I love your sense of humor. Great photos.
it is refreshing to see a guy who has made it on the internet actually part with some real advice instead of add to the internet marketing hysteria that us newbies can feel.
thanks for the post
Nick
66 Peter // May 14, 2009 at 8:54 pm
G’day Chris,
Sobering stuff, it should be a ‘must read’ for every noob.
It’s taken me 2 years to sort the crap from the clay & your post describes it beautifully.
Don’t stop.
Cheers,
Peter
67 Terry // May 14, 2009 at 8:57 pm
Well dang, there’s nothing left for me to say except for amen to this post.
68 george // May 14, 2009 at 9:15 pm
BEING A FELLOW CANADIAN CITIZEN I FULLY 1000% AGREE WITH CHRIS THE MEDIA ALWAYS BLOWS EVERYTHING AND I MEAN EVERYTHING OUT OF PROPORTION AND THUS INFLICTING MASSIVE AMOUNTS OF FEAR TO EVERYONE SO WHAT IM ASKING TO EVERYONE IS STAY AWAY FROM THE BAD NEWS (MEDIA ,NEWSPAPERS, ETC) THNX
69 Twitted by AlexisKenne // May 14, 2009 at 9:25 pm
[...] This post was Twitted by AlexisKenne – Real-url.org [...]
70 Eric Hurczak // May 14, 2009 at 9:35 pm
Chris,
Great article dude!
I love your common sense ideas that you have articulated so well. Your dangerous assumptions are spot on. It gets harder and harder each day to cut through all the clutter and b.s. that we’re all subjected on a daily basis.
I think most of us know what it is that we should be doing but get side tracked and distracted by all the hype instead of taking progressive daily action towards our goals.
It’s time to tune out noise!
71 Gustavo // May 14, 2009 at 9:36 pm
Hi Chris,
I live in Puerto Vallarta. You’re absolutely right. The mass irrationality has done a world of damage. In the US 36,000 people die of the flu each year; in Canada, 7,000 people die of the flu each year. But that is not news.
72 Gustavo // May 14, 2009 at 10:56 pm
Re: A very important clarification.
Nazi’s in WWII (believing that certain races were inferior),
Thanks for the clarification, Chris, but I don’t think you should have worried. It’s crystal clear: people committed atrocities because of a mass irrational belief. What’s the problem? Some people may be a little trigger happy–or again, another example of hysteria rather than calm reflexion.
73 Gustavo // May 14, 2009 at 10:58 pm
But yes, you’re right. It’s probably better to avoid illustrations with emotion-laden topics–especially politics and religion!
74 zzmel // May 14, 2009 at 11:55 pm
A very interesting post I must say. I generally do not do much in blogs but when I received your email, there was an important sentence that got me to open the email. The first thing that grabbed my attention is the fear that any sort of media gives about anything, already people without doing their investigation start doing things out of that fear. Not only does it hurt the economy but forces more businesses to close because people become afraid. Look just what happened to General Motors by closing one quarter of their dealerships forcing people to look at other dealerships who import foreign cars and that isn’t even secure. Not only that, but it puts another 110,00 people out of work raising the unemployment rate even more. These people who have been employed in their particular career find themselves not only without a job but not skilled for other decent employment. This is a very sad case of our nation and personally the way it is going, we are just burying ourselves. Does Government really care? My opinion is NO! Now I am talking about the USA. I do not have the time to follow everything that is going on and personally I just rather not listen or view the news, read the newspapers and do away altogether with the media. It is just hype, hype, and more hype! All they are really their for is to frighten people with all the B A D things that go on. Of course this raises the stress level of individuals and ultimately all this stress diminishes life itself. Is it no wonder why people are committing suicide or they go out and kill innocent people because they can’t live with themselves? Living here in Las Vegas, NV, this goes on just about on a daily basis. It’s really pathetic. Enough on this subject.
The swine flu has been blown so out of proportion and really think of this, has it really made many people sick and if so how many died? Not much compared to the information that is given worldwide. If you notice, when the regular flu hits, it has many more people sicker, yet it just goes on and nothing is really heard of if. Here you mention swine flu and already it makes headlines which scares people. Lets say out of a population of the United States say about 320,000,000 people and 1000 have the flu, what do you think about the percentage and and it’s really, really small.
One more thing before I go. a few years ago, there were many scams in internet marketing but I feel now it is a lot better. Most of these marketeers are selling information on how to make money on the internet and the only product are audio, visual, and written text. I just subscribed to Butterfly Marketing and I got to give Mike Filsame a lot of credit. He know his marketing and can sell just about anything. He put together a sure fire marketing plan whereby just for the shipping you can get his course free. Well, at least that was part of his launch. The point is that he is very smart and knows how to reach people. The course itself is layed out very well and gives a lot of information on how you can make a sucess of any marketing business. Of course you have to work at it but he gives you the tools. There are many other marketeers out there who abide by the same principle and have made a success out of it. I have been following many of these successful people over a few years and I know them by what they are doing. I still haven’t made it yet but the motivation that I receive is plentiful. I know I can make it if I work at it. Thats the key. Work at it. That is why these internet marketing gurus are not scams because of the service they offer. That’s it. I think I had my say.
Mel or zzmel
75 Tranque // May 15, 2009 at 12:07 am
I had plans to do a video on this very subject! But you’ve said it so well . . . I think I’ll just put a link in my blog sending people to this post. Here’s some info: annually more than 200,000 persons are hospitalized for flu-related complications each year. About 36,000 Americans die on average per year from the complications of flu. Why isn’t every day flu in the news EVERYDAY! LOL!!! Thanks for the great post.
76 Larry // May 15, 2009 at 12:10 am
Hi Chris
Have only been reading your posts for a short while, but I am impressed. You tell it like it is, and are always recommending the most important ingredient…….work.
Very similar to another successful internet marketer I know ” now get back to work”
Have a Great Day!
77 Osobase // May 15, 2009 at 12:33 am
Chris, what a post you just made! Worth bookmarking and rereading to avoid derailing.
Some weeks back, I mass unsubscribed from most gurus’ list. But you? You’re one true ‘guru’ worth following, hidden agenda or not.
Great article!
78 john // May 15, 2009 at 12:41 am
Hi Chris,
Great post . Swine flu well lets just say that the medical profession should quit their laly gagging and find a cure to all the disease that we the people of the great planet earth have to endure.
Once i get my blog set up i will be sure to put a linkback to yours you are amongst the real people keep up the good work.
john
79 Joe W // May 15, 2009 at 12:52 am
A perfect “rant”. I just do what works, usually simple and against the grain.
Thank You For The Post!
80 Rachel // May 15, 2009 at 12:59 am
Chris
Again your post is a refreshing dose of reality. You are certainly right about mass hysteria – schools being closed because a kid sneezes! People believing that a guru makes all that money for any other reason than all the other brady bunch gurus are promoting his products. Sure the underlying product might be ok but it is very doubtful to give us, the ordinary non guru without the little black book full of the gurus phone numbers, even 1/1oth of the results.
I cant understand how anyone would miss what you were trying to say about the Nazis. But even the holocaust causes its own myths. Never mind the idiots that don’t believe it happened – thats just stupid. But the ones that believe only the Jews were killed are just as bad. 11 million people (estimated) died in that holocaust -of that number over 6.5 million were Jews which is obviously horrific but the forgotten victims include the Gypsies, Jehovah Witnesses, Poles, mentally and physically handicapped and all those brave people who stood up against the Nazis trying to help their fellow man. Nearly 5 million other people whom Hollywood etc has forgotten about.
BUT we haven’t learnt anything – people the world over are still being killed for their religion or the culture whilst the world looks on. Unfortunately, like in IM – there will always be people that blindly follow along regardless of whether something is wrong – just like sheep!
Keep going Chris and ignore anyone who tried to imply you said anything other than what you did say. All myths are dangerous.
All the best
Rach
81 Norio // May 15, 2009 at 1:30 am
Awesome post. It took me a while to learn this but my it completely changed my business(es). I kept on trying the latest ebook, etc, hoping that one would make me rich and then I eventually realised that none of it will make me rich till I sit down and do something that works and then keep doing that thing UNTIL it works.
2 things I learned, specifically, were:
- to pursue things with “Persistence that does not recognise failure” – Napolean Hill, Think and grow rich.
- to find one thing that works and work it till it works. – Perry Marshall
The difference has been huge! I still get a bit distracted but I’m doing a lot better
82 charles // May 15, 2009 at 1:35 am
Sorry about your travails with the “hard of understanding”: I thought you were perfectly clear about myths.
Anyway I must clear out some of my subscriptions with the gurus.
Today !
Yes its a resolution !
83 Carlton // May 15, 2009 at 2:10 am
Great post Chris. I loved your writing, it really keeps me grounded. Like a group from the old days used to say “DON’T BELIEVE THE HYPE”
84 Ben // May 15, 2009 at 2:29 am
Great post! My feelings exactly. It recently occurred to me (I don’t know why it took so long) that the more something is hyped the less value the hyped thing actually has. Value is usually self-evident (think Google search) and doesn’t need hype to get people to see it and take advantage of it. I’m in the process of unsubscribing from the legions of IM gurus junking up my inbox with their mindless prelaunch “content”. I’m really disgusted with the blatant manipulation tactics being used and the amount time I end up wasting just opening their emails. As you say, IM isn’t that hard to figure out, it’s actually doing work and finishing things that gets results.
85 JohnMac // May 15, 2009 at 2:42 am
Thanks Chris. You have put it in a nutshell, all the hype that we get day in & day out. You are like a breath of fresh air (and we don’t need the mask!) Keep it up!
86 Tank Johnson // May 15, 2009 at 3:48 am
Hi Chris,
Couple of observations:
a) Mass Hysteria; you are absolutely correct, the problem is no one accepts that sh*t happens and by running around being busy they will avoid having a finger pointed at them and being accused of not reacting. A novel that gets you thinking about facts vs. reality is “State of Fear” by Michael Crichton especially the chapter where he writes about the interests that benefit from climate change i.e. Conference Organisers.
b) I’m a great believer in the keeping it simple, how many of us newbie’s have actually chosen a single simple method and stuck with it for a year? I’ve been farting about with Internet marketing for 4 years and haven’t earned a $ because each time a new sure fire get rich quick solution comes out I buy it. The interesting thing about these methods is they always only provide 30% of what you need to do and leave you dangling for the rest unless you buy the another system
c) One of my heroes is a sales trainer called Tommy Hopkins and he once said “The only time success come before work is in the dictionary”. Too many of us newbie’s are caught up in the hype of “Buy my product and I will make you rich in 72 hours” instead of choosing a method and sticking with it.
So for the next 365 days I am going to work on my chosen “simple” system an hour every day and will be announcing that I will be quitting my JOB (aka Just Over Broke)
Chris, as always thanks for your thought provoking blogs.
Best wishes
Tank Johnson
87 Alex Newell // May 15, 2009 at 3:50 am
gorgeous comparison chris between I.M. hype and news hype – very helpful
Alex
88 Paul // May 15, 2009 at 3:59 am
Thanks Chris. Awesome post. What you are talking about: recession, swine flu etc are the exact thoughts that have been in my mind too.
There is so much hype out there that people end up watching the news, read the papers and get kind of brainwashed……
When I first came into IM about 5 years ago, I was one of those people jumping onto one hype after another. I’m sure many others can relate to that. I think the reason I did so was 2 fold:
1) The webcopy on the IM sales pages can be very compelling (especially to newbies)
2) When you try things not doing it 100% fully, you wont get results.
So after cycles of collecting more and more information overload, I just ended up procrastinating and never got down to doing anything productive!
Luckily my persistence paid off and I now stick to the solid fundamentals of IM.
If there are any newbies who are procrastinating and jumping from one thing to another, my advice is this:
1) Listen to Chris Rempel. Hes the real deal, no BS “guru” who will really show you how to do it.
2) Learn to focus on one method you believe in and just do it 100%.
It’s as simple as that! Good luck!
89 Mike // May 15, 2009 at 4:21 am
It’s probably not world news so you may not have heard that over here in the UK we’re currently absorbed in some interesting stuff that’s diverting our anger away from the world recession, swine flu, carbon emissions etc. and towards our politicians.
It turns out that many of them have been fiddling their expenses on a massive scale and new revelations are being published daily. Two have already been kicked out of office.
The surprising thing is that we’re surprised!
90 Nathan // May 15, 2009 at 4:53 am
Very impressive. Very perceptive. Very accurate.
I’ve been trying to get myself into something viable for around 8 months and am only just learning to properly unsubscribe from BS merchants and con-men.
I think I’ll have to listen to you a little closer…but no getting a fat head eh clever clogs?
Good post, good emails too. Most unusual.
rgds, Nathan
91 Will // May 15, 2009 at 4:58 am
Hi Chris,
Most of us know that it is hype that sells – only because some people fall for it!
Thing is it has been selling for years. We live in a world where people want everything for free and so they do little or no work. And what has that got to do with anything? Well, pople just hear something from someone “in authority” in IM that would be a “guru” and they run off with the message as if they had actually tried and tested it to be true.
Intllectual laziness!
There will be flu’s and more of such.
To those of us reading this blog I simply say “Think before you ACT!” To some people this is not a threat as they just fill up with “hype” and look for the next train load of yp you guessed it – hype.
To your point Chris about this not being about IM. I will say you are talking about REAL LIFE and we ned to understand this. What we beleive usually causes us to act a certain way. So forget the hype and strengthen your inner man. That way you will not fall for someone else’s ploy to get you to FEAR!
Fear just causes innactivity. You don’t need it. We have all heard of the credit crunch but you tell me “Are People Still Making Money Online?”
I leave you to think about that…
Will
92 Brent // May 15, 2009 at 5:13 am
Ahhh Chris, same comparison with “Global Warming/Climate Change” which I call the Y2K of environmentalists. Yes, the climate is changing, it always has, no it isn’t caused by human activity and it is just patently stupid and arrogant that we can stop it. By the way, I do think we should clean up our act and reduce our usage of all those things that we are definitely running out of – clean water, oil, coal, intelligence (sorry, that was a joke).
Only slightly off topic Chris the comments are relevant in that the hype is what is seen as the reality.
As an aside, this is the only blog I read at the moment. Keep up the good work.
93 Peter Downs // May 15, 2009 at 5:53 am
Good work folks. I have slowly come to terms with the emotional blackmail so rife in the industry and am increasingly looking for the truthful marketer – ignore the testimonial, the guarantee and the ‘bonus’ – if the product is good enough you really don’t need these. Traditionalists might argue but I think there’s a new generation emerging.
A t-shirt is not enough in days like these!
Pete
94 MarketingLocalOnline // May 15, 2009 at 5:56 am
Oddly,I just cleaned out my inbox last week, and did not come here from the original email on this post. But here I am now, stung by the controversy affect ( Frank Kern would be so proud of you ).
1st, I agree with your premise on hype in IM.
2nd, on the flu, I have a few thoughts I have to share:
-Egypt killed the pigs for another reason entirely. If you had read one more paragraph, you might have gotten it. What I got is that the pigs lived in the same “house” as the people in the slums area; the people pick garbage to feed the pigs and bring it into their “house” to feed the pigs.
Why is this important at all? Answer: the bird flu outbreaks in Asia were connected closely to birds living within the “house” with the people who got the flu,or handling the birds directly in the markets where they were sold.
- another reason there is a huge “hype” in the media and by govts is this: the bird flu affected younger people causing an “over reaction” of their immune systems, in other words, their bodies worked really hard to fight it, which ended up killing them through pneumonia. This is happening with this flu also. Apparently, this is a new and serious type or reaction to a flu bug.
To me, the connections to the bird flu are growing as much as the hype from the governments. I believe they just called it swine flu to throw us off from thinking it is bird flu, because people do remember how bad that is.
-Don’t be so fast to think it is hype that pigs do not carry that virus, or others. They do. This is why pig farmers have their own pigs under a sort of voluntary quarantine, keeping PEOPLE away from them so they won’t get the virus. I saw that interview with a farmer in the US on a “hyped” tv show.
We only listen to 5 minutes of media hype because it comes at us in sound bites of 5 minutes. Dig a little deeper some times, there is much more truth out there than you believe right now.
Yes, there is a word connection here, “hype”. But, there is actually no connection between wasting your time on junk emails, or wasting your time on what could save your life if you learned a little bit more ( as in , there ARE masks available which keep out viruses, they just aren’t the masks given out since they cost much more )
Maybe I am a little paranoid, but, that is just me!
Anyway, thanks for your rant.
It allowed mine.
Kit
95 Cody Dream-Life-Coaching // May 15, 2009 at 6:07 am
very nice article, thank you.
96 Dave Davies // May 15, 2009 at 6:09 am
Chris,
Your blog was sooo on target. The PR industry and political hack “spinners” are fully aware that if you repeat a “stupidism” enough times with real intensity supported by bought’n paid for research or statistics you can get the masses to believe anything.
To the readers….read carefully before you put out your PC crackpot complaints. I thought that what you wrote about the Nazi’s was clear and apparent to anyone reading with a bit of care.
And, it illustrates your point….sometimes you need to go a bit over the top with some controversy or perceived controversy to get some attention.
How do you think the “shock jocks” like that idiot Rush, get their ratings?
97 dave shannon // May 15, 2009 at 6:12 am
Spot on, Chris. I cannot see how anyone could misunderstand any of the points you made (unless they wanted to!).
We all need to read something like this from time to time to clear the nonsense from our heads – I know that, at times, I am (figuratively) spinning like a top as each new email offers me something else that I really must have before my marketing plan is complete!
You obviously attract thinking subscribers too, as the replies to your post show and one (Rachel’s) really touched a nerve with me and I feel that Rach’s closing words bear repeating – all myths are dangerous.
best wishes,
Dave
98 CanadianCat // May 15, 2009 at 6:48 am
Hello Chris
I am still new to both the marketing scene and your websites. Although I have only read maybe 2 or 3 of your blog posts, it seems the more I read, the more I like. Now usually I don’t respond in this manner to anyones blog but for this one I felt compelled to respond to. I have always belived that the media tends to “hype” things up a little(or alot) to grab peoples attention and your right cause thats how “they” work. It is for that reason, as I raised my 5 children, in Canada,(the free country), I always told them “Don’t believe none of what you hear and only half of what you see because looks CAN be deceiving” and it is all common sense to weigh the pros and cons of anything in life before making any decision. Remember these are choices we make and the choices made in life today affect the way we live our life in the future. So in closing , I hope you didn’t get any flack over this post cause as with different things in life, we all have our opinions and a right to do or say such things. That doesn’t mean that we all have to agree, but in this case , I must say , I agree. Alot of people in todays society , don’t use the one major tool we were blessed with at birth,”common sense”. So wake up world and use what the good lord gave us all. Your brain,(aka, common sense). After all , its not just a hat rack right?
Keep talk’n and keep rock’n Chris
All the best to you and your family.
Have a great holiday weekend.
99 Dennis // May 15, 2009 at 8:20 am
Chris, I am a minister as well as an IM. I’m going to use part of your blog post in this Sunday’s sermon and the title for my sermon is, “Beware of the Whine Flu, the Sin of Complaining.” Complaining, being negative – without knowing the facts, exaggerating and recklessly handling of the truth does really shut us down and prevents us from being productive. Thanks for a honest, insightful and provocative post. Keep up the good work and word.
100 Michel Fortin // May 15, 2009 at 8:23 am
Chris,
Wonderfully said. And from a fellow Canadian, no doubt. It seems we have much in common, seeing that we posted similar posts on the same day.
Here’s the link (please delete this if you feel it’s inappropriate for your blog, although I think it’s relevant to this discussion)…
http://www.michelfortin.com/stop-gambling-customers/
Again, thanks for bringing us great info. I appreciate you.
101 Jeremy // May 15, 2009 at 8:38 am
Nice post Chris,
In the past the powers that be try and scare and control people with religion, fire and brimstone.
They still do, but now it seems that the new wrath of God is the media with its terrorism, global warming, diseases, and financial crisis etc.
Chris when will be the launch of your conduit sites for sale.
102 Mike Russell // May 15, 2009 at 8:38 am
I’d just like to clear one thing up – I totally agree with Chris, Frank Kern et al, that media companies over-inflate issues as a matter of course. They would shout “FIRE!” in a crowded cinema and charge an exit fee if they could get away with it
However, another old adage; “don’t throw the baby out with the bath-water” would be appropriate here.
What does this mean for us, in practical terms? One person, or one million – it’s a virus, so if it mutates in such a way as to make it especially contagious, perhaps in combination with a long incubation period, the seed quantity will have little relevance with respect to one’s chances of becoming infected. Message? Begin looking at ways you can sensibly reduce the likelihood of contamination by looking at your habits and lifestyle. Wash your hands, be careful what surfaces you put food down on. If you sneeze, catch it in a handkerchief and dispose of it safely and immediately. If you think you have the disease, phone, rather than visit, the doctor. If you do confirm you have it, then don’t go to work, school, etc and pass it on. This isn’t paranoia, or hype, this is called commonsense.
The “Spanish Flu” someone referred to was the other name for H151 at the time. Also, does it matter whether one disease makes it easier to catch another?
With reference to the drug companies, their cynicism is a given, but I doubt they would have intended any vaccine to kill – bad for sales..
103 David Everett // May 15, 2009 at 9:33 am
Great post Chris! Everyone assumes that because something works for the guy who wrote the ebook, it will work just as well for them. However, there are so many variables at play in any money-making plan that this isn’t always the case.
Dave
104 Pedro Okojie // May 15, 2009 at 9:51 am
Most worthy article i’ve read for sometime now. I am a victim of these barrage of mails from gurus, and i really think most of them are too prelunch.
What beats me is the known IM leaders who send links asking your enrollment.
Thanks for the rejuvenation, i must stop and trash most to my cosmetic bins.
Hype? I kind of liked the swinflu jingle accross the world, the reccession brother went to bed, the swinflu sister took over. Its great.
I mean this blog.
105 GERALD GARRATT // May 15, 2009 at 10:21 am
Good read Chris, You make some great points. I agree. Sorry you got yourself in some doo doo,all because some people did not having the cognitive ability to read the Queens English. The parenthesis make your statement correct and make your point clear.
Actually Chis I,m married to a teacher, she got it right first time over. I read your apology first so I had no trouble. Thanks for being so blatantly honest and sensitive. Your a good Guy.
Enjoy Mexico.
Gerald in Edmonton.
106 Gerry // May 15, 2009 at 10:36 am
Watching in a the french TV, something was very obvious. They were saying NOT TO GO to Mexico in order to avoid the flu.
But they were showing lots of people on airplanes arriving FROM Mexico and possibly bringing the flu with them.
Most schools and companies were bringing all students, teachers and workers back from Mexico.
This is the worst you can do where there is an epidimy…
All trash that anyone could easily see.
Thanks for pointing out similarities with IM. It’s a long time since I stopped buying ebooks and miracle methods from the gurus.
107 Robert // May 15, 2009 at 10:53 am
Chris,
Nothing short of brilliant. There are only 2 people left on my short list: Chris Rempel and Dave Kelly.
Best to you in every way,
Robert
108 OnlyFunStuff // May 15, 2009 at 12:11 pm
Couldn’t agree with you more about the way the media over hypes stories to fit in with their agenda, yep everyone has an agenda love your blog and I have learned so much from reading it and other things ou have written. Keep up the great work.
109 Ciara // May 15, 2009 at 12:48 pm
Thank you so much for that article. It definitely rings true. There are so many ways to get distracted and discouraged when IMing if you go onto forums and read emails all day you can fall into the habit of bouncing from project to project and at the end of the day you have not acheived anything at all~
110 Dave Robus // May 15, 2009 at 4:11 pm
Thanks for a great post. Seems I’ve been hanging around listening to and reading far too much hype since starting last year and making almost zero money.
Looks like now I’m going to concentrate on getting on with things for myself instead of jumping from one email to another looking for the right way and the right product.
You’ve just shown me where I should have known the right way was all along.
It’s simply Me here by myself and Getting Things Done LITTLE BY LITTLE Every Single Day.
Dave.
PS: One place I will be regularly returning too will be your blog and your products of course, I already have one of them and am intigued by the detailed but simple to understand content.
111 Sharie // May 15, 2009 at 5:39 pm
Chris,
You stand head and shoulders above so many in your industry.
I appreciate your no-hype mentality and am not sure either how your post could’ve been misunderstood.
While I still qualify for newbie status in IM, I don’t in the rest of my life. Your analogy to the “swine flu” issue is apropos, and the mindlessness of it all is disturbing. Addressed it myself on my site.
Anyway-Thanks for giving us inexperienced IM’ers confidence that there is an ethical, “real” way to do things.
112 Loanguy // May 16, 2009 at 4:06 am
Great post, I turned of the news some time ago as I could no longer listen to all that negativity. My business has improved since doing so. Great photos by the way!
113 Lemon Juice Benefits // May 16, 2009 at 4:47 am
I’m glad that the whole flu scare seems to have calmed down somewhat. On the positive side, my mother, who is a high school teacher here in Texas, ended up getting a nice little vacation out of this because the schools in our district decided to close down for a whole week while everyone was still worrying and wondering if this was going to be the end of civilization.
As far as the overall situation goes, I tend to agree with most of the other blog articles that I have seen so far. The spread of a flu virus is always a concern, but compared to many natural disasters and even other flu epidemics, the actual death toll is rather small. We lost many more people during World War I due to influenza and other diseases (not to mention the actual battle casualties) than we have with the current swine flu situation.
114 Greg Gillespie // May 16, 2009 at 8:13 am
Gidday Chris From Downunder,
Another crisp and tasty morsel from the culinary skills of a master chef.
I too have found the 3 categories of folks in the forums, and sorry I got to this post so late, been busy making money.
When you get some success, you really know what works and to strike a really cool “ah ha” moment that puts your page on the top No#1 spot on Google for your top converting keywords is refreshing.
No guru told me how to do it, it took a while but when I did the one thing I discovered, I had some many people linking to me it was crazy.
You know I used to read all those SEO tips like,
” Just create such great CONTENT that people will willingly link to you” type tips and think, why in the heck would anyone do that for my website?
I mean surely they know that they are driving traffic away from their own site to mine and that just sounds like the dumbest thing ever, doesn’t it?
Heck yeah!
But one thing I found out did that just for me. It was nothing to do with whitehat, blackhat, or grey or any other colored hat. I just discovered how to make that content that people willingly linked their pages to mine. No guru hype, just a real world thing and it worked like crazy.
OK, so what is my agenda? As you rightly put it we all have one and you are probably thinking what is this guys? What is he trying to sell me?
Well guess what nothing.
My little site has nothing to do with internet marketing and is in the art niche. Probably no one here would care. It makes me a few dollars a day etc.
But he is my gripe to the gurus, (btw anyone who has figured out what I am talking about here with the amazing content I have to link back to you technique, will understand completely why they don’t tell you) they don’t tell the whole truth and especially the thing I found out.
I started my site about a year ago and it has taken that long to get to the number one spot on Google, (and to figure out the top selling keywords), you know I used to look at the guy above me and wonder just what it took for him to get there and nothing I did seem to work SEOwise, that was until my one discovery.
Sorry folks I have nothing to sell, I am not a guru or seo guru but I just thought I would share a little.
Now it’s back to my campaigns.
Cheers,
Greg
115 Greg Gillespie // May 16, 2009 at 8:17 am
Oh, the keywords are : “learn to draw caricatures” in Google and you should see my site at 1,2 or 3.
Funny thing, in the morning it is pos 2/3 and evenings pos 1.
Anyone got a reason for this as it is fairly like clockwork?
Greg.
116 » Blog Archive » Internet Marketing Product Reviewstactictester.com // May 16, 2009 at 8:31 am
[...] The blog post below is a copy and paste from his blog. You can visit Chris’s blog here: The Lazy Marketer [...]
117 Ed // May 16, 2009 at 11:51 am
What a classic comparison that actually points one in the right direction on internet marketing and the various stupidity and general BS one runs into.
If you listen, pay attention to what is actually being said and get the actual facts then you can start to figure things out for yourself.
118 Trevor White // May 16, 2009 at 3:22 pm
Aw, great post. I 100% agree with post #3. Kyle.
Firstly, I laughed so hard at the image of Chris and Cam with the masks. Ha Ha Ha, I’m still laughing.
Safe than sorry, or are ye guys trying to be comedians?
Great stuff-keep it up, great pics also.
I’ve online for 4 years steady now, 4/day and haven’t made squat, but I’ve learned a bit about B.S. and truth. I guess I’m maturing.
I’ve gradually been choosing better and more hype-free BS, which has led me to this page. I too have been re-orging my folders and weeding out all the junk.
I like Chris’s approach and how he connects with me. I guess I’m saying he doesn’t sound like the typical BS get rich over night crap.
So now I’m following Chris, Andrew Hansen and a few others who provide what I really need. Good advice that’s void of the BS and false Guru Type promises that come up empty all the time.
Thanks for the good stuff.
Trevor
119 G.from Wealthy Affiliate Review // May 16, 2009 at 3:44 pm
Chris
just got the second mail from you explaining some and I can’t understand why people can’t understand your post.
Don’t care about it.
This is one of the best post’s I have read in a very long time and you please go on and write whatever you feel you have to, your stuff is always spot on and the ones who don’t like it can go to h…l.
You ROCK.
G.
120 mywaylinks // May 16, 2009 at 3:46 pm
You are so on the mark! Just put your head down and get crackin’. You can’t spell American without “I can”.
BTW, you’re a lucky man to have such an attractive wife!
121 gonzo // May 16, 2009 at 7:57 pm
I’m 38 years old married with 2 kids. I’m a newbie to IM and I haven’t bought into the hype products for one reason only
1) They insult my intellegence and common sense. As many of you know if earning big money from the internet was that easy everyone would be doning it. Some are but they are few and far between.
Just as the news likes to sell fear
Fear of financial problems
Fear of the Swine flu, bird flu, sars, mad cow, etc…
Fear of Global warming
Fear of Unemployment
Fear of Growing old before your time
Fear of eating the wrong foods with trans fats
Fear of _____________ fill in the blank
Most IM like to sell fear or a form of it that just doesn’t exist.
That’s why I love your comments Chris and I will continue to learn from you. You simply share what is the truth (even though some are hung up on the holocaust ) and try to help others achieve their goals.
It’s the whole KISS priciple that works for you and if anyone is paying attention as much at they are paying to learn the next ‘get rich’ scam they will be miles ahead and with bigger bank accounts.
It’s not to say I’ve not been ‘down that road’ but it’s the learning experience that leads me to find truth, honesty, and common sense. Thank you for being that voice and I always know that ultimately if it is to be, it is up to me.
Gonzo
122 Parvo Treatment // May 16, 2009 at 9:30 pm
Chris,
Great post, again!
Like many others here, I’ve been unsubscribing to a ton of lists that I’ve ended up on over the years, and try not to think about how much time and money I’ve wasted mainly useless stuff.
The thing is, this seems to me to be pretty much basic human nature, and I can relate to this in terms of one of my long-standing hobbies – magic (of the conjuring kind, that is).
As a beginner, you buy everything in sight, and rarely use any of it.
Then, you begin to focus on buying books, not tricks, as they offer more value for money and are longer lasting (the good ones, at least).
Then, you stop buying books of tricks because you become more interested in the theoretical and presentational angles of magic – i.e. how to improve what you already do.
And then, you stop buying anything at all because you realise you already have all the knowledge you need – you simply need to practise and practise and get better at what you do.
123 Luxury Patio Accents // May 17, 2009 at 2:03 am
It’s been exactly 12 months since I first went online to make money. Like other posters here, I spent more money then I care to admit. It helps a little to know I’m not alone.
It was just about 4 mos ago when I unsubscribed from a zillion mailing list, and then suddenly…I had 3 sites. Go figure! And even though I’m not rolling in the money just yet, my traffic is increasing every day.
Anyway, the 1 or 2 hours a day that I do spend checking quality emails and reading helpful blogs, it’s nice to read a post that reminds me that what I’m doing is the right thing. And that my friend is…
…ignoring the hype and working on my business instead!
I like how you are keeping it real.
Many Thanks!
124 Rhen // May 17, 2009 at 2:49 pm
Nice, well articulated post. Exactly what was on the tip of my tongue.
The truth is that the majority of people have feeble minds and never probe, question or research/think for themselves.
Like sheeps at the mercy of the sheep controllers.
Which are only acting out of their own self-interest, with complete disregard to the repercussions it causes.
125 Japanese Language Courses // May 18, 2009 at 3:19 am
You speak right off my heart – I printed your post to show some friends and relatives as many are afraid of meeting someone who is sneezing today (it is really annoying, as I suffer from hayfever).
126 ‘Hype VS Reality - Be Very Careful What You Believe…’ by Chris Rempel // May 18, 2009 at 12:55 pm
[...] Hype VS Reality – Be Very Careful What You Believe…… [...]
127 Terrance Charles // May 18, 2009 at 10:46 pm
Great post and powerful message. It’s usually the most simple of things that are the most important. Believe in yourself and step outside your comfort zone.
Terrance Charles
http://terrancecharles.com
128 Chris Harris // May 19, 2009 at 11:41 am
I guess I’ve been foolish as well. I’ve lost my entire start up capitol thinking 2 and 1/2 months ago I would surly be lighting cigars with ten dollar bills by now. What’s really hard to believe is I’m trying to give away stuff mostly and get back end and up sells. I don’t even have an auto responder, no ad words, pretty naive, I know.
What you said makes good sense even to a dumb a#@ like me
129 J Bode // May 19, 2009 at 12:58 pm
Chris, it took me a while to figure out what you explained above.
When I continued to do what works for me, I began to see much better results.
Great advice for new marketers and those more experienced marketers that need to be reminded of this.
130 Gary // May 24, 2009 at 1:20 am
I figured you’d take my last post off. Don’t like someone not agreeing with you huh?
Well sure. Recession, what recession huh?
8% unemployment? Of no consequence.
The US owes trillions and trillions of dollars to
other countries? No problem at all huh?
Flu’s? Nah, they never kill anyone.
Right?
We’ll just all agree with you.
There is no recession. The US economy is booming.
Flu’s will never be a problem. So just ignore them.
Well, that wasn’t so hard to say. Its easy to agree with you:)
If that sounded right to you, then its all good.
131 Gewdton // May 24, 2009 at 6:04 am
Gary,
You left your last comment at the “A Very Simple Way to Make (A Lot) More Money as an Affiliate…” post.
It wasn’t deleted.
132 Julie Chrisler // May 31, 2009 at 9:25 am
What a refreshing read! I liked the way you categorized the 3 types of marketers. I have to agree with you as to the the three categories.
Frankly, I am always working on something and rarely go into the forums. This may be an uncool thing to say, but I really don’t like the Warrior Forum at all. I stay out of there as much as possible.
I also never watch TV as it is all hype. It is just another advertising medium, and I spend my time doing other things that I need to do instead of watching the boob tube. That may be a fatal mistake on my part – I worry that I don’ t have my fingers on the pulse of our culture sometimes because I am not glued to the tube.
I like to stay subscribed to lists, I study the methods of the the marketers who send the emails and they give me ideas. I don’t want to be in a vacuum. I have to be strong though, because they can be very persuasive and I find myself wanting to buy often when I don’t need anything at all at this point. It took a long time for me to stop wasting my money on these.
For the most part, I believe that whatever works for a person is OK as long as you keep your mind open and the ideas flowing.
Julie
133 feriensprachreisen // Jun 2, 2009 at 7:28 am
Coming back to the original swine flu topic:
I went to egypt last week and at the airport everyone was screened with an infrared camera if they had fever or at least a little temperature. All airport personell had masks on and behaved like all passengers were infected, when you went a little further to passport control, all officers sat there without protection.
So what is that? Spreading fear to the arriving visitors, but forgetting about the dangers 100 meters further into the country?
If we were doinig this in marketing, it would be highly inconsequential and prospects would jump ship.
134 Eileen // Jun 9, 2009 at 3:40 pm
The next time you hear the fear mongering term, “pandemic” used by WHO or any other health org., ask yoursefl where the epidemic is. You can’t have a pandemic, unless there’s an epidemic first.
Bear in mind that the term pandemic is being used irresponsibly, without a shred of hard scientific evidence to back it up. Flu fatalities are in the thousands every year in every country, so a dozen or so reported deaths from flu being labelled a pandemic is beyond hype. The most important thing you have is common sense, so use it.
135 Mike Russell // Jun 20, 2009 at 7:27 am
Nice to see everybody is still alive, well and not ravaged by the evil, storming pandemic that is ripping the world to pieces, screaming cell, by screaming cell, leaving heaps of contagious bodies being napalmed by suited and gas-mask-equipped military personnel, who operate, selflessly and gallantly in fear of their own suits being melted by the raging infection.
Truth is two things; “pandemic” is an accurate description of what is happening (it just means a world-wide spread, not necessarily a fast one, all viruses do this), but the media have attached a an unprecedented degree of hype to this word, so, as with many ordinary English words and phrases, it can’t be used without people mistaking its meaning.
The second point is that Chris has proven beyond any doubt that if one wants to create a lively blog post that will suck-in eager prospects, willing to participants to a truly viral degree [!], then controversy, the more controversial and potentially catastrophic the better, is the way to do it!
A Marketing Psychology Coup – 10/10
136 Mike Russell // Jun 20, 2009 at 7:30 am
“participate”
137 How to fix my credit // Jun 25, 2009 at 4:20 am
Just found this post… -looks like I’m in good company at this site >> as the saying goes, you can fool some of the people all of the time and all of the people some of the time but you can’t fool all of the people all of the time! Great post!
138 Sharon // Jun 26, 2009 at 3:31 am
Thank you Chris, for all the inspiration that make me keep trying in this business. Even been “punch” by hype and sensional topics. Still in the quick sand hoping person like you giving inspiration and help to be successful marketer.
139 Jeff Wayne // Aug 18, 2009 at 10:40 pm
I think one strange nature of this IM industry is there is no 1-2-3 step. When you start, you start in middle of nowhere.
There are so many methods, models, gurus to follow. You just don’t know what to start.
140 Wayne Jefferys // Sep 4, 2009 at 8:54 am
I agree with Jeff, there are so many Gurus out there now you don’t know who to follow or trust, or who will sell hype or who will sell real solid information. Thanks for the great post.
141 Gavin // Oct 29, 2009 at 4:48 am
This post needs to be attached to the header of the Warrior Forum.
I know exactly how lucrative the net can be, and all that whiner chatter still messes with me!
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