Comments on: The Sky Is Not Falling – But This Is Definitely a “Game Changer”… http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/ Super-Affiliates Work Smarter - Not Necessarily Harder... Sat, 21 Jan 2012 05:05:11 +0000 hourly 1 http://wordpress.org/?v=3.0 By: uma http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-9707 uma Mon, 08 Aug 2011 19:11:36 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-9707 Hi Chris, I’ve got the conduit method, vip essentials, and confessions, and am in the process of putting it all together now. I’d love to see an example of how to deal with the compensation issue on a conduit blog. I obviously will not take it as legal advice, i’d just like to see how you are approaching it. Hi Chris,

I’ve got the conduit method, vip essentials, and confessions, and am in the process of putting it all together now.

I’d love to see an example of how to deal with the compensation issue on a conduit blog. I obviously will not take it as legal advice, i’d just like to see how you are approaching it.

]]> By: Edward http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4396 Edward Fri, 23 Oct 2009 20:57:16 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4396 Anyone know how you're supposed to comply with these new FTC guidelines if you're advertising on Twitter, Adwords, banners, etc where you have a limited space or a limited amount of characters. Google only gives you two lines or 70 characters, Twitter 140 characters and there's not enough space to disclose that you're getting paid. Anyone know how you’re supposed to comply with these new FTC guidelines if you’re advertising on Twitter, Adwords, banners, etc where you have a limited space or a limited amount of characters. Google only gives you two lines or 70 characters, Twitter 140 characters and there’s not enough space to disclose that you’re getting paid.

]]> By: gonzo http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4394 gonzo Fri, 23 Oct 2009 14:27:39 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4394 Be carefull what you wish for....the move by the FTC is to 'clean up' those that are promoting fraudulant claims and sites and that may or may not be such a good thing. What I mean is that once the government starts on the premece of 'doing good' it always ends up BAD!! Like for example the postal service, Medicare, Social Security, etc....All of these started out as 'doing good' and now they are going broke. Beware the unintended consequences of big government and remember this "We're from the Government and we're here to help" Be carefull what you wish for….the move by the FTC is to ‘clean up’ those that are promoting fraudulant claims and sites and that may or may not be such a good thing.

What I mean is that once the government starts on the premece of ‘doing good’ it always ends up BAD!!
Like for example the postal service, Medicare, Social Security, etc….All of these started out as ‘doing good’ and now they are going broke. Beware the unintended consequences of big government and remember this “We’re from the Government and we’re here to help”

]]> By: Allen http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4308 Allen Tue, 20 Oct 2009 10:16:55 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4308 Wells something kinda similar happened with Rimmel Mascara where Penelope Cruz was the model. They gave her false eyelashes in the advert and later had to start adding comments to the footer of the commercial. TV has visual 'testamonials' although I don't think they're cracked on as hard as this. There are still stacks of abdominal exercise machines showing models with six packs using them... that's certainly not typical especially if you'r downing a couple of thousand calories in cream cakes each day. Wells something kinda similar happened with Rimmel Mascara where Penelope Cruz was the model. They gave her false eyelashes in the advert and later had to start adding comments to the footer of the commercial.

TV has visual ‘testamonials’ although I don’t think they’re cracked on as hard as this. There are still stacks of abdominal exercise machines showing models with six packs using them… that’s certainly not typical especially if you’r downing a couple of thousand calories in cream cakes each day.

]]> By: BEWARE of Posting Affiliate Links on Your Blog-Part 2 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4303 BEWARE of Posting Affiliate Links on Your Blog-Part 2 Sun, 18 Oct 2009 21:42:01 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4303 [...] Chris Rempel Says-The Sky Is Not Falling – But This Is Definitely a Game Changer [...] [...] Chris Rempel Says-The Sky Is Not Falling – But This Is Definitely a Game Changer [...]

]]> By: Sal http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4298 Sal Thu, 15 Oct 2009 09:26:49 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4298 This will affect anyone who takes an online payment via Paypal, Clickbank, or any other online payment processor based in the USA. Of course the FTC is not going to bother with trying to chase you if you are not based in the USA. But be assured that they will follow the money, and if there is widespread offshore abuse of US law, they will simply turn off the taps by making it very difficult for you to get paid. Expect Clickbank, Paypal and others to start tightening up their terms and conditions. Once they do, and things are cleaned up in the USA (the big target market for most IMs) don't expect US customers to pay via any other portal other than the ones they know are enforcing the rules for the FTC. As Chris and many previous posters have already said - the simple and right solution is just to be open, honest and transparent with your customers - just treat them the same way you want to be treated when you are given advice or sold something. Not a big deal! This will affect anyone who takes an online payment via Paypal, Clickbank, or any other online payment processor based in the USA. Of course the FTC is not going to bother with trying to chase you if you are not based in the USA. But be assured that they will follow the money, and if there is widespread offshore abuse of US law, they will simply turn off the taps by making it very difficult for you to get paid. Expect Clickbank, Paypal and others to start tightening up their terms and conditions. Once they do, and things are cleaned up in the USA (the big target market for most IMs) don’t expect US customers to pay via any other portal other than the ones they know are enforcing the rules for the FTC. As Chris and many previous posters have already said – the simple and right solution is just to be open, honest and transparent with your customers – just treat them the same way you want to be treated when you are given advice or sold something. Not a big deal!

]]> By: James Briggs http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4296 James Briggs Tue, 13 Oct 2009 16:44:07 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4296 "Honesty About Average Results" - This just means that if you have a weight loss supplement and you have a testimonial on your site, the testimonial has to be realistic. For Example: You can't just say I lost 60 pounds using Nutri-slim. You have to say I lost 60 pounds using Nutri-slim, jogging 3 miles per day and eating only raw foods for 6-months. That's the example they used in the Official PDF writeup. It doesn't really matter what average results are for the product. What matters is that it sounds believable to them. No one will use testimonials now. If you wrote testimonials the way they wanted you to you would never get a single sale. They've also stated in an interview that they will not fine individual bloggers $11,000. They said that they would just get an injunction and have your site shutdown after repeated warnings. If anything an affiliate needs to worry about following the guidelines of their affiliate network and not the FTC. The FTC will probably fine the Affiliate Network forcing them to change their policies. “Honesty About Average Results” – This just means that if you have a weight loss supplement and you have a testimonial on your site, the testimonial has to be realistic.

For Example: You can’t just say I lost 60 pounds using Nutri-slim. You have to say I lost 60 pounds using Nutri-slim, jogging 3 miles per day and eating only raw foods for 6-months.

That’s the example they used in the Official PDF writeup.

It doesn’t really matter what average results are for the product. What matters is that it sounds believable to them.

No one will use testimonials now.

If you wrote testimonials the way they wanted you to you would never get a single sale.

They’ve also stated in an interview that they will not fine individual bloggers $11,000. They said that they would just get an injunction and have your site shutdown after repeated warnings.

If anything an affiliate needs to worry about following the guidelines of their affiliate network and not the FTC. The FTC will probably fine the Affiliate Network forcing them to change their policies.

]]> By: chris http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4293 chris Tue, 13 Oct 2009 15:48:10 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4293 The FTC will only be going after the big guys, the ones earning big money. Most of us won't have to worry just yet. The FTC will only be going after the big guys, the ones earning big money. Most of us won’t have to worry just yet.

]]> By: Devasish http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4292 Devasish Tue, 13 Oct 2009 08:58:10 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4292 I'll always mention, I'm an affiliate. I’ll always mention, I’m an affiliate.

]]> By: jeremy http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4289 jeremy Mon, 12 Oct 2009 13:33:05 +0000 http://www.thelazymarketer.com/blog/2009/10/09/the-sky-is-not-falling-but-this-is-definitely-a-game-changer/#comment-4289 a more level-headed article about this http://www.john-carlton.com/ a more level-headed article about this

http://www.john-carlton.com/

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