Looks like my last blog post was in February… yikes!
Well, there’s a few reasons for that. Since I’m a classic procrastinator, the month of April was spent in a stress-filled whirlwind of digging up receipts, “crapping” bricks with a calculator in hand, and day-dreaming about meeting the guy who invented income tax in a dark alley somewhere…
May was spent in Bali, Indonesia – which is nothing short of incredible if you’re contemplating a visit. The most exotic locale I’ve seen yet. And if you’re a big fan of monkeys, you’ll find them in great supply on this little South Asian island. (I thought they were “cute” until one of the little bastards tried to steal my sunglasses).
So that’s where I’ve been lately. But more importantly – and more relevently – the last 6+ months have been the beginning of a monumental SHIFT in terms of what I’m doing these days, and what I’ll be focusing on going forward.
Now before I go any further – I need to make something crystal clear:
Affiliate marketing as I’ve taught it (and done it) still works wonderfully, and the fundamentals will always apply. There is ample opportunity in any profitable market for any motivated person to make a great living by following the basics of marketing 101 – sell what sells, build a list, provide good content, take action. (In fact, it works so well that I just sent the Canadian Government a check for what could have been three additional 911 Turbo’s in the garage.)
And for as long as affiliate marketing exists (don’t see it going anywhere anytime soon), that will be the case.
So the last thing that I’m doing here is casting a “doomsday” message about affiliate marketing. I’m not, in any capacity, because it would be completely untrue.
What I am doing though, is providing an educated warning, and - further down the page – exposing a massive, totally and truly untapped “playing field” where even the greenest affiliate marketers can get involved and pull down results like they’re some kind of marketing wizard…
This “playing field” is what I’ll be focusing on with the majority of my resources going forward for the next several years.
Why?
Well, before I get into what “it” is, I need to talk about why ”it” is such a powerful approach. Let’s start with my prediction for affiliate marketing as a whole in the not-too-distant future…
———————————————————————————-
MY PREDICTION: In 5 Years From Now, Making a Living with Affiliate Marketing Will Basically Require as Much Blood, Sweat & Tears as with a Brick/Mortar Business.
Affiliate Marketing Will Become More & More Regulated, Traffic Will Take More Effort and Every Popular Vertical Will Be Dog-Eat-Dog Competitive.
The process of “making money” with AM will be as simple as it ever was, but the gap between the real money affiliates and the hobby-level income is going to grow wider and wider, due simply to the fact that there’s going to be an ever-growing “supply” (affiliates & vendors) in markets where the demand won’t grow to match it.
You can’t “convince” more people to join a targeted market. For the most part, that’s a constant variable. And in most markets, with each passing day there’s simply more and more “fingers” dipping into the pie.
And the pie in most markets is most likely about the same size as it was a few years ago, except that now there’s 50 fingers in it, and in a few years from now – 500 fingers. Figurative, but you get the picture.
Inevitably, especially as the larger corporations start stepping into the game a bit more, once again it will take “real” capital and a “real” business structure (staff) to compete with the big boys.
Currently, it’s quite possible to be Joe Blow with a blog, a newsletter and a few viral videos (or whatever) and have the same reach as a Fortune 500. But based on the current “barrier-to-entry” effect (or lack of it), every conceivable market is filling up right now with “Joe Blow’s”.
Hell, given the current job market (and the way companies are going these days – with employees working from the net), it’s not going to be long before “blogging to the bank” becomes a somewhat mainstream self-employment career path.
Hence, supply is quickly starting to outpace the demand.
(And let’s not even talk about the quickly-changing PPC environment, the FTC, Google’s endless algorithm changes, etc.)
Bottom line – it ain’t getting any easier. The difficulty for startups and newcomers will increase year by year.
Will it still be possible? Absolutely it will, but it will require stronger marketing to break through the crowd and reach your customers increasingly as time goes on. We’ve even seen this (a growing competition, to the point of outright saturation) in the last 3 years alone.
Niches fill up, rankings dwindle – and only the established businesses survive & thrive long-term. Even now (as I’ve always said), the writing is on the wall if you’re not SCALING your business when the first wave of results roll in. You can’t just put up a few scattered mini-sites here and there and hope to survive.
What this means is that it’s “go big or go home”. In 2010 it’s still early on enough that any Joe Blow can build a big enough web presence, list and brand value to make a great living (and exit/sell the business with one big final windfall) if Joe puts in the time.
But the TIME to get started, and taking things seriously – is NOW.
Once you’re established with a solid web presence, cash reserves and a responsive client base – you’re in a position of strength and leverage, and that position will only fortify over time.
(In fact, even as I’m writing this I’m wondering if “prediction” is the right word to use here. I think “observation” might be a little more accurate, albeit less sensational.)
The gap is widening…
…so make sure you’re on the correct end of it.
Which leads me to the part you’ve all been waiting for – where the “easy” money is right now.
I strongly believe that this is the single largest untapped GOLDMINE for affiliates who are sick of getting eaten alive in saturated markets & stuck on the “Google ranking hamster-wheel”…
…and willing to think a little outside the box.
Because this makes the “Conduit Method” look like a lemon-aid stand in comparison…
So what is “it”?
Well, what “it” effectively does is LEVEL the playing field in every market – no matter how competitive.
It means you can take a ridiculously competitive market (like mortgages, for example), and with this approach – even your entry-level “BUM Marketer” can drive traffic & results with ease.
Read this next part carefully, because if you’re motivated – it can literally make you a fortune…
…but there’s also an expiry date, and you’ll need to get moving on this SOON if you’re gonna cash in.
Get ready to lose some sleep…
———————————————————————————-
THE BIGGEST “DISCOVERY” OF MY MARKETING CAREER:
The Goldmine in My Own Back Yard (Part 1)
It all started when I met a the owner of a small real estate firm in the coffee room at my office complex.
Let’s call him “Rick the Realtor” out of professional courtesy, since he has no idea I’m blogging about him. Rick and I quickly became “office buddies” because we both like performance cars, we both spent our adolescent years skateboarding, and we could both sense that the other had a solid grip in terms of business savvy, marketing and lead generation.
(It’s rare to find local entrepreneurs who actually “get” lead gen, list building, follow-up, etc.)
So needless to say, I considered Rick to be an interesting guy.
Now, Rick is one of those guys who’s pretty “liberal” when it comes to sharing business results, revenues and so on – but it’s not done in a prideful sense (ie. he doesn’t brag).
Like myself, I think Rick honestly just gets excited by stuff like that because business is like a game to him - or a passion, really – and it’s hard not to talk about. (Especially when you finally meet someone who can relate.)
So one one day Rick knocks on my door and says “Chris, I’ve gotta show you something in my office”. I think at the time he caught me playing The Need for Speed or something, so I couldn’t exactly make an excuse about being too busy to check it out :-)
And am I ever glad I did…
Rick proceeded to pull up a crappy little site in his browser that looked like my dog had designed it. It was simply a submission form on one side of the page, and a small navigation menu at the top. I could see that there were links to a handful of articles as internal linking went – but that was it.
The site was targeted at military personnel who had to be relocated and needed help selling their existing home and buying a new one.
“How much do you think this site makes?”, he asked.
“Uh… I dunno – how much traffic does it get?”.
“Not much. Maybe 50 to 80 visitors a day”.
“Okay… I’ll guess it makes a few grand a month depending on what you’re doing with the leads”
“Try about $600K a year.”
[Me staring blankly, jaw-dropped, in shock]
Rick continued, “Now check this out… recently I’ve also been using the local classified sites to drive leads through our squeeze page, and just by posting this little teaser ad once a day I’m getting more MLS listings (which is where the money is as a realtor) than I am from all my other advertising combined – and I’m spending almost $10K a month on the other stuff…”
“So you’re telling me that your dinky little classified ads – which cost you nothing – are driving more leads than your Adwords campaign, your direct mail campaigns and whatever else it is you do?”
“Absolutely. We did 7 figures in commission this year from those free postings alone.”
Rick proceeded to ask if there was a software program or something to automate the classified posting, and I suggested an outsourced solution instead so as to avoid breaking the site’s TOS or overdoing things.
I walked back to my office, turned off “The Need For Speed”, sat back in my chair, exhaled, swore (out of excitement) – and fought off a slight sensation of nausea.
The numbers were impressive – but that wasn’t what had shocked me.
What shocked me was how completely UNTAPPED the entire lead generation business is on a local level.
The key word there is “LOCAL”.
Think about this folks… we all know that verticals like Mortgages, Life Insurance, Auto Insurance, Education, Weight Loss, Dating and so on are HOT. That’s why there’s so much competition. That’s why there’s people spending $20,000 a day on Adwords pushing financial leadgen offers, etc.
But what about for the city of Victoria, BC (where I live)?
Or the neighbouring city of Nanaimo a few hours north? What about your city?
What about EVERY FREAKIN’ CITY IN THE WORLD with a population of 50,000 or more?
Folks, this is truly the low-hanging fruit of the next 5 years for anyone motivated enough to go after it.
Think about what “Rick” was making with 50ish visitors a day with just ONE local-targeted site. (We won’t even address the 7 figures as a result of real estate sales using just Craigslist to drive leads).
The fact is that anyone with ANY experience as an affiliate can go and rank for “[City Name] Mortgages” (or whatever) in a small-sized city (around 50K – 300K population) and drive leads all day long because the hordes of CJ, Clickbank, LinkShare and WhateverElse affiliates haven’t saturated it yet!
And that’s just the model of going after local traffic and then promoting “generic” offers. There’s a whole new world of possibilities when you start branching out from there and partnering with local businesses, driving leads directly to them. (This, by the way, is exactly what I’ve done).
Think about what your local mortgage lender, yacht broker, real estate broker, care home, commercial lender, pool builder, industrial equipment rep, home builder, corporate attorney – or basically ANY business running big-ticket items – would pay you to bring them more business without them lifting a finger.
(And then think about how much “competition” you’d have on Google for local keyword categories. )
You’re competing with “Mom n’ Pop” websites, snotty designers who can make pretty sites but couldn’t drive traffic to save their life, and people who think that Blogger.com can make them a business website.
Like I said… there’s a goldmine in my own backyard – and in yours.
I didn’t sleep that night.
That was 6 months ago. And alot’s happened since.
Now it’s your turn not to sleep…
Stay tuned for Part 2 (tomorrow), where I go into great detail about what I’ve been doing with the Local campaigns in the past 6 months, as well as how exactly to “tap” the LOCAL markets, what to promote and how to set it all up.
(Keep in mind that you can even use “generic” nationwide CPA offers, even if you’re targeting localized traffic. This isn’t about what to promote as much as it’s about an entirely new and hugely untouched “playing field” of TRAFFIC).
Look for tomorrow’s mailing and blog post – where I expose everything…
Later,
-Chris
P.S. If you want to lose even more sleep, check out LeadPile.com and then think about all the local campaigns you could set up…
99 responses so far ↓
1 Mike // Jun 21, 2010 at 6:23 pm
Ah… Leavin us hangin.
Lookin forward to tomorrows post.
2 Bryan Wong YH // Jun 21, 2010 at 8:45 pm
Hey Chris,
A very interesting post about IM. I do see the number of ppl getting into internet marketing. And yeah your predictions could very well become true since the demand drops over time. Would love to find out what you have to offer in your next post. Cheers!
3 Rick Macaulay // Jun 22, 2010 at 6:37 am
I’ve been suspecting my local markets could make me some generous income but I’m not really sure on the approach and more importantly the follow through. I’ll be following this thread for sure
Until then!
4 Scott // Jun 22, 2010 at 6:40 am
Chris – this sounds extremely interesting. I will be interested in hearing about how you approach local business owners with this lead proposition. Looking forward to tomorrow’s message.
5 Denny // Jun 22, 2010 at 6:41 am
Hi Chris,
This is exactly what is needed–and entirely new way to make money online that is NOT over saturated. I can’t wait to read your next post.
6 John // Jun 22, 2010 at 6:52 am
Hmmm… excellent post Chris. You certainly are motivational in the way you write too. I actually think a friend of mine had the exact idea of providing real estate leads as well…. and now I know it probably works! Look forwards for part 2! Cheers!
7 Ziah J // Jun 22, 2010 at 6:53 am
Hey Chris, nice post. Looking forward to tomorrow.
8 Derek Carroll // Jun 22, 2010 at 6:58 am
I really need to see the rest of this ASAP – great job Chris – always ahead of the pack…
9 Keith Baxter // Jun 22, 2010 at 6:58 am
Dude, shut up about this.
Seriously.
Keith
10 Shaun Ohagan // Jun 22, 2010 at 7:00 am
Yes you have been quiet. You are one of the few I like to hear from. Local markets are part of my game but I’m still building my strategy. What you have to say will be interesting. I have recently collected a number of .co.uk but was trying to think of best way to use them. My main ideas was to rank them and then lease somehow by using redirects to the leasers site. However the idea of lead capture and selling them on is interesting. Key question is what are they worth and what strategy could you use on your capture page to get their phone number which I guess will be worth more.
Looking forward to your ideas – please don’t wrap it all up in a big PLF launch !!! I’ve bought you stuff in the past it is cool and would like some neat cool free ideas mate which I know you are good at.
Shaun.
11 Susan // Jun 22, 2010 at 7:01 am
Thanks for a great post and expose
Local market is being talked about by a lot of people but so many still luck the knowledge to tap into it and that’s the clincher.
There are 100s of products that show one how to affiliate market but so far very few on local market targeting so most are still on the fence until they get more applicable information before taking the plunge – Me included :p
I’ll look forward to your next post on the same subject
12 Kenneth Doyle (Australia) // Jun 22, 2010 at 7:05 am
Hello Chris…
I think you should think seriously about writing thrillers. Good cliff hanger here Chris
Love your work mate.
13 Greg Gillespie // Jun 22, 2010 at 7:06 am
I must say Mr Rempel old boy you have struck a cord I am playing right now and keen to see your angle on these things, as I am sure they are going to add to my takings as most people are in this way overlooking opportunity.
I saw one lot of search results today for a local search term for a house hold commodity that has a lot of searches in Google, 90k locally (Australia)
There was a whole bunch of advertisers spending around $11 to $23 dollars a click in the top and side Adwords alley’s and yet there was not one single company seriously represented on the front page, let alone at the top in the organic results.
I know WHO I will be approaching to save them thousands of dollars in click costs and drive sales to.
I see this happening all over…; )
Looking forward to part 2 and what’s up your sleeve.
G.
14 Robertino // Jun 22, 2010 at 7:17 am
Read it from top to bottom Chris.
Funny and very informative.
Anxious to read part 2.
P.S. Did you give the sunglasses to the poor bugger?
15 Gus // Jun 22, 2010 at 7:21 am
Thanks for the tips – I read a lot of stuff about online businesses and rarely read the whole article; this time I did and I’m glad, too. Can’t wait for tomorrow’s installment
16 Larry@Mastering Rates // Jun 22, 2010 at 7:31 am
Well you got me excited, can’t wait for tomorrow!
17 Andy // Jun 22, 2010 at 7:39 am
Hey Chris,
I’ve seen a lot of IM information and training for local search over the last year but it nearly always leans towards helping out other companies with SEO consulting. Using the local search market for touting affiliate products could be genius!
Looking forward to tomorrow!
18 marketing web site // Jun 22, 2010 at 7:39 am
Your ideas are always good, but why don’t you finish your projects before starting a new one? I remember having paid you 200 $ for the affiliate intelligence system a year ago. You would setup a website where we could find all the winning products from cj, clickbank, etc…and selling sentences proved to sell, I got a bunch of excell files and Google keywords lists that are not filtered and immediatly outdated twice, and that’s it. You promised a members website (or software), but never got it. Quite dissapointed with your execution of projects.
I checked LeadPile and indeed seems they are on something similar to clickbank with 20 % commission for them. Guess this works well only in the US. I don’t see a Belgian, Indian or Canadian client visiting a site like LeadPile to buy leads.
19 Malcolm // Jun 22, 2010 at 7:40 am
Hi Chris
I’ve been interested in getting into the local market thing since I heard Frank Kern talk about it.
My concern is that I live on a small island with one town and a whole island population of around 100,000 inclduing children and pensioners.
All businesses are already known to most people as everything is located in our one town. Estate agents, yacht sales etc. all advertise a lot in our one local paper so everyone is aware of who is who.
Is this still something that I could get to work with those numbers and baring in mind everyone knows most businesses already?
I’d be grateful for your thoughts on this.
Nice post though.
Cheers
Malcolm
20 Daniel // Jun 22, 2010 at 7:45 am
Can’t wait for part 2…Still working on those 50+ page directory/resources sites. I’m building my third one right now. I think I know how to scale things up now…but I’m still lacking that initial momentum. I shall persevere, but it is very annoying at times =)
-Daniel
21 Stef Rigby // Jun 22, 2010 at 7:49 am
hey Chris – funny… offline is where I’ve been at for the last year.
Geo Targetting is brilliant – and yes VERY untapped! There’s so many opportunites out there it’s just amazing.
Great post – am really looking forward to part 2
cheers
Stef
22 nicetold12 // Jun 22, 2010 at 7:53 am
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My boyfriend and i both love the world cup!.
. He is almost 14 years older than me,lol.we met via ~~10yeargap.Co0oM* ~~it’s a nice place for older women seeking younger men, or older men seeking younger women.No age gap is too wide in front of true love. . Maybe you wanna check out or tell your friends…@love it
23 Nicolene // Jun 22, 2010 at 7:55 am
Fantastic!! Your timing is perfect, I’ve been doing research on this myself. Building a few localy targeted sites for highly searched terms and selling advertising space with mostly good results ’till now.
Looking forward to your next post, as always.
24 steve // Jun 22, 2010 at 8:05 am
Hi Chris
Yep, I would completely agree with you. I have had a small go with a online/offline strategy myself.
Created a website and did a deal with a kitchen company who pays me 30% of gross sales margin when a customer buys through my website.
Low volume keyword and I only use SEO but did make around $2,000 from one sale.
So it does work and if you have the confidence you can set up deals direct with business owners. Just make sure you do it with more traffic though.
All the best
Steve
p.s. Look forward to hearing more about your strategies.
25 Rich Heineman // Jun 22, 2010 at 8:13 am
Chris – You’re spot on with the trend in localizing internet marketing efforts. I looked into LeadPile.com and sent them an inquiry. I asked them for buyer industry trend data. I wouldn’t want to spend time attracting leads to a category in which nobody was currently buying. Regardless, all I could see was dollar signs!
Looking forward to Part 2!
26 Stew Kelly // Jun 22, 2010 at 8:16 am
Hey Chris,
Very interesting post. Affiliate marketing is getting cluttered and getting to page one is eating up profits. I am looking forward to your sharing part 2.
Local business marketing is being promoted by just about every g00-rue, so learning more about your newest strategies on lead generation will be very interesting.
27 Mark V // Jun 22, 2010 at 8:19 am
Very interesting…I’ve been thinking about how to tap in to the “local” market.
Can’t wait for part 2.
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29 Morgan // Jun 22, 2010 at 8:20 am
Interesting post Chris…
Lets see what you have to offer does in deed live up to the hype you are promising, saying of which you do offer good value, so this should be interesting.
Also so that folks know, this opportunity is not new, other IM Guru’s are offering products on local business marketing for the past 2 years, cause its the latest biggest shiny opportunity for Guru’s to create a product to the masses for.
Local business marketing is rather untapped for now for sure, but wont be for long.
What you have to remember is that more work is involved with this sort of local business marketing model, so its not an easier opportunity, but it can be a simpler opportunity if you are willing to put the work in and scale out.
It seems though Chris is putting a twist on local business marketing where its more about creating a lead generation business for the local market than helping a local business create a converting site with traffic going to it.
Thanks for sharing Chris, will keep posted
30 Francesco // Jun 22, 2010 at 8:21 am
Your post was very enlightening. One of my marketing strategies involves driving traffic to my myspace site through a local forum. And in two weeks I got more than 3000 visits!
But hey, Would you discourage me from using blogger.com as one of my main blogs?
31 Peter // Jun 22, 2010 at 8:22 am
I totally agree with “marketing web site” above. I have been quite disappointed with Chris’s follow-through on Aff-Intel. I spent $200 on it. The static list of keywords is stale and out of date, and the promised web-based version of Aff-Intel is nowhere to be seen even after big promises. Every time I send a message to Chris about this I get a response from the help desk like “…sorry, don’t know what’s going on there. We haven’t heard back from Chris on this.”
Chris, I love most of your stuff, but you HAVE to follow through with your product promises. And you HAVE to listen to the customers on your LIST. We certainly listen to you.How about reciprocating?
32 Jerry // Jun 22, 2010 at 8:25 am
Bingo! I’ve been working on a couple of AG sites, all the while with a feeling in my gut that this particular form of marketing had limited days. And while the Internet will continue to account for an increasing amount of consumer $$$, the mom and pop stores will not go away any time soon. Looking forward to part II.
33 Marie Leonard // Jun 22, 2010 at 8:27 am
My partner and I are just starting to realize that the local market is where it’s at and we have put a program into place to tap that as we speak.
It will be interesting to see if we are on the right track as to strategy so I will keep my ear close to this post.
Thanks Chris. All good things come to those who stay on top of the heap!
34 Bruce.d.Stewart // Jun 22, 2010 at 8:33 am
Way to go Chris, and right at our door step
35 Jeff Bode // Jun 22, 2010 at 8:33 am
Dude, Chris this is sweet!
Thanks for sharing… I’m definitely going to take action on this, I’ve already got some sweet ideas about how to use this + having some knowledge about creating high converting squeeze pages helps
36 Kayla // Jun 22, 2010 at 8:37 am
“Your ideas are always good, but why don’t you finish your projects before starting a new one? I remember having paid you 200 $ for the affiliate intelligence system a year ago. You would setup a website where we could find all the winning products from cj, clickbank, etc…and selling sentences proved to sell, I got a bunch of excell files and Google keywords lists that are not filtered and immediatly outdated twice, and that’s it. You promised a members website (or software), but never got it. Quite dissapointed with your execution of projects.”
- I second this. The information was time consuming to sort through and the promised site which was included in our payment never materialized.
37 Kris // Jun 22, 2010 at 8:38 am
Hey Chris as usual a great post (just a fair while coming
). Greg Gillespie makes a valid point regarding the number of businesses that spend money on ppc but dont show organically for the same terms. Many times when I do keyword research the number of local business that only rank for one maybe two search terms is amazing, if some of these local small business owners understood how to better optimize their sites to increase traffic and sales they would be amazed at the increase. Localizing your sights may be introverted but it could be where the future money is.
Will part 2 be better? Can’t wait to see
38 Web Design // Jun 22, 2010 at 8:40 am
I’m with you at that prediction, however 5 years is way too far mate, I think the “sweat” will be here much earlier than expected.
39 Terry // Jun 22, 2010 at 8:42 am
Am looking forward to part 2..by the by I can’t believe you had such a big tax bill(3 Porsches?)
Much penalties and interest in that?(lol)
40 Robin // Jun 22, 2010 at 8:50 am
Chris,
You had me worried there at the beginning but excited by the end! Whatever you got I’m buying it!!!
41 Vince Adams // Jun 22, 2010 at 8:51 am
Chris you have got me on the edge of my seat so to speak! I have tried many of the regular lead generation methods but only dabbled in the local markets. Can,t wait to here your methods.
42 Dennis // Jun 22, 2010 at 9:18 am
Good stuff Chris. Looking forward to reading more about this lead gen biz tomorrow.
43 Mikael Rieck // Jun 22, 2010 at 9:31 am
And if you think THAT is easy, you should see how easy it is if you’re able to speak another language than English. Try Spanish, German, French etc. Heck, I’ve already found several mortgage listings with a pagerank of n/a.
Not much sleep for me tonight
44 Miles T // Jun 22, 2010 at 9:39 am
Hey Chris,
Yep, its changing alrighty.
I’ve been working with some local lawyers helping them sell services online and they love it, but I’m *very* interested in what you have to say (I dont’ like lawyers) . I think the “local” market is going to grow like mad over the next two years. Can’t wait! Cheers,
Miles
PS – I’ve been writing copy for Lowell lately. Great guy – ambitious as a mutha!
45 Theresa, Keyword Angel // Jun 22, 2010 at 9:46 am
I’m going to start working on a site for lead generation for a professional field e.g. chiropractors and then offer the leads to the local chiropractors once I get the traffic going.
Looking forward to part 2.
46 Matt Ohms // Jun 22, 2010 at 9:52 am
Chris, stuff like this is why you survived my “Great List Unsubscribe Event of 2010″ lol
47 Andrew Murphy // Jun 22, 2010 at 9:54 am
Chris,
As usual you post only the best of your content. I’m looking forward to your next post… until then we’re all dangling by a string!
48 Curt Snow // Jun 22, 2010 at 10:03 am
Chris, I’ve been tossing this around for a few months now, but just didn’t know how to get started with it. I hope your info will help! Thanks for sharing with us.
49 Don Saul // Jun 22, 2010 at 10:04 am
BOOYAKASHA!
I wanna hear more about the Monkeys!
Thanks for the post, look forward to tomorrow!
Cheers!
50 Online Consulting // Jun 22, 2010 at 10:09 am
Chris,
You have litterally stepped into the land of plenty. Working with local businesses to me is a lot more satisfying, like I am giving something back to the community. I am only a so-so affiliate marketer, but with the “local” aspect and a sincere approach to small businesses, there is no limit except to what you can handle.
Thank you sir. I am eagerly waiting for Part 2
51 Hosting Unlimited Bandwidth // Jun 22, 2010 at 10:36 am
Chris,
I bought and used the Conduit method and found your instructions to be perfect and your support was great, however I earned 2 commissions and worked my butt off. I’m with you – just need to see more.
Cannot wait for the next article. I am really sick of SEO and think that it is a can of worms that has little promise of living for most of us. I really want a solution – I am willing to work – just need someone who sees the leading edge.
Josh
52 Trevor // Jun 22, 2010 at 11:04 am
Chris,
Straight up, the only obstacle people will have is getting paid. Through trial and error I have found that it is really only worth while to work with professionals and not mom and pop businesses.
53 Abhik // Jun 22, 2010 at 11:37 am
Hey Chris,
great to hear from you again after such a long time
What you’re talking about was already what I wanted to attack big time…but have some missing elements of how I would go about it.
At the very start I’m not really eager to work “with” local business (too much talking and yapping and having to explain why I’d be a great guy to build a site for them etc). Basically, I’m not really up for “pitching” my skills and persuading them to hire me.
I want to initially build a few local sites and THEN approach local businesses to say do you want me to generate leads OR do you want to buy my site.
I’m looking forward to your next post big time.
Abhik
54 admin // Jun 22, 2010 at 11:37 am
Aff Intel members:
————————
The long and short of it is that Google’s “exact-match” figures are actually very unreliable.
This was the primary issue that came up. People were complaining that the data was off, when in fact WHEN it was processed, it was 100% accurate.
It’s because if you search for an exact match key phrase on Monday, it can literally be 40,000 results in difference by Friday. And then back again on Monday.
The point being – it’s not something you can really track or gage with hard data. It’s a shifting number, plain and simple.
At the time, I’d assumed that they were not. (Well, for some keywords they are, but it’s inconsistent).
So I spent months – almost half a year – working with different coders to try and get something online that would be relevant and valuable beyond the initial data.
And apart from simply uploading the data to DB driven site (same thing, but prettier), there was truly a lack of options.
So this is why I’ve decided to take Aff Intel in another direction, which I’ll be mailing about shortly.
I haven’t forgotten or let it dry up. There just wasn’t any progress to speak of (even though I’ve spent countless hours and a lot of cash trying to get a system going that accurately tracks exact-match), and I didn’t want to bombard people with another “I’m working on it” email.
The “new direction” I’m speaking of actually ties into my upcoming stuff as well.
AI members will getting access to a very high ticket product/webinar series I’ll be releasing that actually showcases some of my most successful sites in detail, and exactly what I did to get them going.
AI members will also get access to every Market Intel report that is ever produced for AffiliateArmory.com, which I have 2 full-time content writers producing autoresponders, offers, “plug and play” promos, etc.
Trust me, you’ll be getting far more than you paid.
And to those who’ve actually used the data – the $197 was a drop in the bucket.
-Chris
55 Mike // Jun 22, 2010 at 11:38 am
Hi Chris. I agree with Marketing Web Site above. I also paid you $200 for Affiliate Armory but haven’t heard a word from you about it recently.
You mentioned a website and updates but its been nothing more than a whole lot of silence. I feel like I’ve been taken. Character matters man. Please follow through with your past promises on other products you’re selling first before pitching new ones to us.
56 admin // Jun 22, 2010 at 11:41 am
Mike – I’ve sent 3 updates to the data, all current Market Intel reports, and you should read the comment directly above yours.
-Chris
57 Matt // Jun 22, 2010 at 11:45 am
Chris…
*(*$”^ <—- Swearing as the penny drops for me.
In my real life I'm actually an SEO specialist for a company and have used that to drive my business but blow me if once again another of your innoccuous looking blog posts has just made me look at an entirely new way of making sales. I'll look forward to tomorrow's details but i can assure you, I have it already. To Josh and the other poster who thinks SEO doesn't work – you aint doing it right!! I make a good executive wage in a company doing SEO and thanks to those that just 'ain't doing it right' almost double that in my spare time.
Matt J Miller
58 Mike // Jun 22, 2010 at 12:08 pm
ok, thanks Chris.
As you know though Google is like trying to shoot a moving target. I guess exact match phrases are a lot harder to track in organic search unlike something like Google Cash where it tracks ppc ads where that sector is more consistent.
What about tailoring your system for Bing where exact match phrases are easier to rank on and the algorithm is not ever-changing like Google?
59 Frank // Jun 22, 2010 at 12:15 pm
Yes-I’ve suspected this was the case. Local search is still pretty much wide open. Many have already been doing this for years-Mark Vurnum, for example, is having a symposium right now in London about offline marketing and his years of experience in this field. If you have a systematic way to exploit this opportunity count me in!
60 Mark // Jun 22, 2010 at 12:17 pm
I’m getting sick of this offline business marketing craze. Not because it doesn’t “work” but rather because it’s always pitched as stupidly easy way to make money for those that fail at traditional internet marketing. I believe you can make a killing doing offline business, but it is not easy at all. Sure, ranking for keywords with local modifiers is much easier than ranking for the keyword itself, but actually turning that into money is the hard part.
I’ve got top 10 rankings for several different types of businesses in my area of 100,000 to 500,000 people. Guess how many business owners I contacted were interested in paying me for leads? 0.
To be successful in offline marketing, you have to be able to actually go out and talk to business owners. In other words, you have to be a salesman/consultant. If you’re not willing to constantly be making phone calls and actually visit store owners, you will never make money with this. A word of warning to anyone that thinks that just because there is less competition on Google, this will be an easy way to make money. It’s no easier than making money with traditional internet marketing.
61 admin // Jun 22, 2010 at 12:23 pm
Mark,
You’re missing a key component.
Make sure you (as well as anyone else who’s thinking along the same lines) read tomorrow’s post.
It will drastically change your outlook, and it has nothing to do with local store owners, etc.
-Chris
62 steve // Jun 22, 2010 at 12:27 pm
I agree with the post above. My solution is to set up little joint ventures with people who do like phoning up businesses. Yes, I do split the profits but better a split of profits than keeping 100% of zero.
Cheers
Steve
63 Allen // Jun 22, 2010 at 12:27 pm
Think this is only limited by imagination. A friend of mine has a martial arts school and he believes that every new student costs him £25 (close to $37). It’s a model not restricted to the classic mortgage and insurance brokers (but obviously the higher the ticket the better).
Looking forward to hearing more about the how : )
Thanks
64 Watch TV Online // Jun 22, 2010 at 12:42 pm
Chris, you’re describing a concept that a fella named David Preston has been pitching for the last year or so. He just did a seminar in Minneapolis, MN. I look forward to seeing your take on how to do this sort of business.
65 Jordan // Jun 22, 2010 at 1:00 pm
Chris:
Thanks for the update in comment #50. I appreciate your honesty.
Regarding the local marketing trend . . . it is very exciting at first, but digging deeper I was disappointed to learn that most local businesses in my large city have people phoning or coming to their door every DAY hounding them about SEO and driving traffic.
Secondly, your argument about the future of Aff Marketing getting too crowded is a good one, but won’t that also apply to the local scene? As in my city, where they already seem saturated with marketers trying to sign them up for a lead-gen deal?
In 5 years, they will be overwhelmed, won’t they?
Cheers
66 Jordan // Jun 22, 2010 at 1:05 pm
Ooops, the numbers all changed.
Make that comment #54
67 jose // Jun 22, 2010 at 1:12 pm
Thanks for the post mate,
Very inspiring as usual.
Best Regards
68 Online Services // Jun 22, 2010 at 1:41 pm
Another fun twist to this is dominating the entire page 1 of google not only from your primary page but also by using all the other social sites, squidoos, etc. to bump any shred of competition out of the way and provide an even larger funnel to the cash generating destination.
69 John // Jun 22, 2010 at 1:41 pm
Great post. I agree localized leads combined with localized (and global) affiliate marketing is a great way to go. I actually have done some of it and the conversion rocks. I want to say that I use the Conduit Method with incredible success (have developed my own style to it that is working wonders) targeting global and local markets. You can monetize with offline businesses and traditional affiliate products from Clickbank, CJ, etc. Plus there is no shortage of getting unique content for local markets for the products and services. I’m looking forward to reading the ideas in tomorrow’s post.
70 Michael romero // Jun 22, 2010 at 1:49 pm
This sounds just like the ticket I’ve been looking for. Real Hope and Change!
71 Ron Carmichael // Jun 22, 2010 at 2:11 pm
Hi Chris,
I was going to say that this is something that Keith Baxter has alluded to…but I see he has commented!
All I can say is I’m working with some local businesses…..which hadn’t been my focus….but all I can say is that I have been staggered at some of the low hanging fruit.
This is for high traffic relevant keywords that are just open for the taking. Some of the terms I would not have anticipated but are incredible.
Even where the competition is higher (competitive) with the skills we have you can get high rankings.
Throw in some other techniques, like classifieds & you can kill it.
People need to stop the herd like mentality & think for themselves…the nuggets are out there.
There’s plenty of playing field in this space at the moment.
Thanks.
Oh & as a Aff Intel subsriber, look forward to what you are going to do next .
Cheers,
Ron
72 Bryce // Jun 22, 2010 at 2:32 pm
Fantastic
While everyone else is chasing the affiliate marketing bandwagon, we can quietly be building a profitable business in our backyard.
I just told my wife the other day that I could easily rank locally for some business terms.
Thanks
73 Ray // Jun 22, 2010 at 2:36 pm
Another day and another offline marketing is the greatest thing since sliced bread e-mail. Et tu Brute?
Didn’t expect to see one of these end of affiliate marketing online from you Chris, but I’ll probably stop by tomorrow anyway just to see what’s different about what you have to say.
I’ve gotten a dozen of these types of e-mails recently however, I actually just deleted an e-mail inviting me to a webinar about offline marketing.
For every warning I receive about how difficult the online game will be, I get another e-mail about how easy it is to start a business online.
Smart people are always ahead of the trend or bucking against the trend to some extent. Now everyone and their mother is going to be doing offline marketing cause it’s the next hot thing.
Guess I’ll see tomorrow, although I remain a bit skeptical.
74 Chris // Jun 22, 2010 at 3:30 pm
I have a local website trying to gain leads for anyone interested in having a conservatory built in Nottingham, England – I’ve just started building back links and will tune into part 2 – one thing that has to be overcome though is Google Maps if you want to gain leads off local keyword searches….
75 admin // Jun 22, 2010 at 3:59 pm
@ Ray, #73
As I’ll explain tomorrow, this isn’t “offline business” marketing.
The whole reason I shifted all of my site-building efforts/resources in the “local” direction has to do with one thing:
TRAFFIC.
I’m not JVing with “Joe the Barber”.
This is about building “LOCAL” sites and then driving the traffic back to “regular” offers, leadgen, CPA, etc.
Now yes, you can certainly go out and strike deals with local suppliers in some cases to simply make more money from your leads.
I’ve done this in the private lending market, and a couple others.
But that limits you regionally.
The whole point is to tap into REGIONAL traffic on a mass-scale to promote stuff (like all the popular CPA’s) that you’d otherwise never have a chance in hell to rank for in the primary categories.
If you can’t see where I’m going with this, well…
At least hold out until tomorrow’s post.
I assure you – this is something that only a few of the producing affiliates are doing at this level (as you can probably tell by a handful of the comments above), and the money that’s laying on the table right now is massive.
And as for “affiliate marketing coming to an end” – seriously dude?
Read the blog post.
I said for NEWCOMERS and STARTUPS, building a solid presence in established markets is getting increasingly more challenging.
To deny that is just being stupid.
All that means is that anyone who actually puts in the effort – whether it’s this, the Conduit method, PPC , or whatever – is going to hit the pay dirt.
You can’t throw up a 3-pager anymore and bet your mortgage on it.
That’s what I’m saying.
And I’m clearly showcasing a MASSIVE traffic source that is presently vastly under-exploited.
So you can ignore my message at your own loss, assuming that this is “just another offline marketing pitch”.
Right…
-Chris
76 Keith | Earn Passive Income At Home // Jun 22, 2010 at 4:00 pm
Holy Crap – that sounds awesome!
$600k per year almost sounds too good to be true.
Thanks for the great post Chris… can’t wait for Part 2 tomorrow!
77 admin // Jun 22, 2010 at 4:11 pm
Keith, I agree it is exciting.
But $600K/yr really isn’t what got me. That’s simple enough with the fundamentals of marketing, and it doesn’t honestly take that much time to build up that level of revenue.
What really got me was how “small” of an operation it really was (very amateur), but it was all about:
1) Who they were targeting
2) What they were doing with the leads.
I think an important thing to remember here is that monetization depends SO much on what you actually do with your traffic.
There’s a lot of $3/day AdSense sites out there in markets like finance, industrial equipment, etc. that could easily pull down 6 or 7 figures a year by actually DOING something with their traffic.
These guys are all excited about making their $2.00 a click or whatever in markets like that.
There’s a reason why those companies will pay that without even batting an eye.
It’s because it only takes one customer to land them a multi-million dollar contract.
(Hint: Use Google to look up lead-buyer’s experiences with networks like LeadPile.com, ServiceMagic.com, etc… Anyone who knows how to actually work leads is HOOKED to this stuff, and they pay very competitively per lead.)
Bottom line, this is a switch in mindset.
As you can clearly see from the comments, a few people are telling me to “keep it quiet for God’s sake!”, others are excited, and others think they’ve heard it all before, or that it’s already been done, blah blah blah.
Ask yourself which group of people you think makes more money – the naysayers or the people who KNOW what this is and are telling me to put a lid on it…
-Chris
78 Chrille // Jun 22, 2010 at 4:15 pm
Agree with some of the above – I remain skeptical as well. I do think Chris is an excellent marketer and one of few in this business that is actually genuine and gives a crap – but things are usually a lot harder than people like to describe them. For someone experienced and already awesome it may be a walk in the park, but for beginners it’s probably going to be as difficult as anything else.
Will stay tuned though and hopefully Chris will provide hard-core info without – as many others does – taking charge.
79 Paul // Jun 22, 2010 at 4:53 pm
Fantastic!
Send all the floundering newbies off on another tangent. That’ll stall the overcrowding a bit more and send hundreds of those little fingers off to find a different pie. Keep ‘em all jumping from one thing to another and totally ineffective in all of them.
80 SEO Consultant Northern Beaches // Jun 22, 2010 at 5:49 pm
@Mark post #60
Mark you speak truth, right up to the point where you claim that marketing to local business owners is as difficult as internet marketing.
Case in point:
1) Make an internet sale of an affiliate product pocket $30 most of the time a one off sale
2) Make a local business sale get paid a minimum $300 a month and it is a continuity
Think about how many hours you put into article writing, outsource management for all your link building and all the stuff you know it takes to get some sort of pocket change sales, and then take that time out the door to your network of local businesses and compare the results of the two.
Sure you can put your foot in it and do it the wrong way and win no business or customers at all.
As they say, there are 101 ways to do something, only 1 that is the right way.
So find someone who is doing this and succeeding with the, just the right “approach” model and copy it for yourself.
Think about it for a moment.
If you can successfully demonstrate a pathway to more paying customers and more profits for a local business owner the sale makes itself.
People are in business to make profit and they are constantly wondering how to get more people through the door.
“I have a great product/service, and I could be so much more successful if only I had more customers – but how do I find them or reach them?”
I hear this all the time.
Then I open my box of chocolates and offer them one.
Easy?
No.
As hard as IM?
Not even close.
81 Greg Vining // Jun 22, 2010 at 5:52 pm
Very interesting post. I’ve been hearing a lot about the local marketing niche lately. And I agree with you Chris, it is the most untapped area especially for new marketers. I’m really looking forward to what you have to say in your next post. Then I’ll be taking some massive action!
Thanks Chris!
82 Aaron Darko // Jun 22, 2010 at 7:33 pm
Hey Chris, found this site coz it was on my alexa toolbar! Very hot post!
Man I am not sleeping tonight! This is amazing – cant wait for tomorrow dude!
83 admin // Jun 22, 2010 at 8:07 pm
@Paul #79,
My guess is you’re jaded because you’re describing yourself.
Maybe I’m wrong, but my overall experience in dealing with the IM crowd over the years is that the first indication that someone is completely inexperienced (and making nothing) is when you see them whining, complaining about the alleged “Guru conspiracy” or claiming that [insert process here] doesn’t work.
People who actually make a living as affiliates or otherwise on the web realize that really “anything” is viable. It’s a matter of choice and perseverance.
You know what I find funny? (And, this, by the way is my “secret” to success within the crazy IM vertical)…
All I’ve ever done with this particular business (The Lazy Marketer & friends) is simply simultaneously package and teach what I’m doing in “real” markets.
That’s it. That’s all I’ve ever done.
So when you see a mailing from me, or read a blog post…
Guess what?
It’s directly related to exactly what I’m doing myself, and getting results from.
If you feel like benefiting from it – great. And if it’s not right for you – fine.
But to accuse me of “purposely misleading” the hordes of newbies for my own evil master plan?
Come on dude… listen to yourself.
The reality has always been – and will always be – that my “IM” business is literally a direct extension of what I do in other markets.
I teach what I do. Not only is it genuine – all my “course material” is stuff I can readily swipe from REAL campaigns.
And currently, I’m going after local categories.
If you think that’s “bad” or “deceptive”, then go find a teacher who will happily sell you the same old rehash crap over and over, without any real-world results to back it up.
So if you want to convince yourself that this is all some sort of elaborate smokescreen – it’s quite frankly your loss.
Meanwhile myself, and anyone who chooses to benefit from my FREE advice on this blog will be reaping huge rewards.
It’s your call.
-Chris
84 Jorge R // Jun 22, 2010 at 9:06 pm
Chris,
I agree with you when you predict that affiliate marketing is going to be different 5 years from now for the average Joe. It’s just inevitable that a lot of people are going to flood the web looking to strike gold, and there’s just not enough market demand for every netpreneur to prosper.
It’s wise to look out for alternatives and tapping into the local market is only one of them, provided your local market can really be tapped into, because not all local markets exhibit the same traits as those in countries like Canada, USA, Australia or Japan, to name a few.
I look forward to your next post.
85 jeremy // Jun 22, 2010 at 9:25 pm
thanks Chris,
that is great news for Affiliate Intel members.
the keyword universe is so huge, remember 50% of searches in Google are unique, keyword tools don’t pick up these keywords.
I’d like to get started in local categories but have not because don’t know the search volume for local keywords or the keywords themselves,
same thing with your previous name search report
I feel blind as to where to start because no keyword tool reports these keywords, which is why this is a huge opportunity.
Also what sort of content to create.
I assume this has to do with targeting local seo keywords.
86 Elizabeth // Jun 22, 2010 at 9:35 pm
Hi Chris,
This is interesting and will get even better after we read your next post.
Thank you again,
Elizabeth
87 Cool Baby Clothes // Jun 22, 2010 at 11:06 pm
Thanks Chris – glad you’re posting again!
88 Leah Dubyk // Jun 23, 2010 at 2:25 am
Chris,
I’m one of your biggest fans and that includes your terrific help desk too.
My husband has been in business in a brick & mortar (productioncarcare.com) building since 1968 and me, since 1978. The first thing you heard long before the internet, fax machines and cell phones was the same concept when drumming up more sales for your business.
WHY are you trying to do business, pay freight charges and long distance travel across the US when there’s plenty of business right here in your own backyard. Duh??
People are people and that doesn’t change. Hamster wheels are wonderful, aren’t they?!
89 Martin // Jun 23, 2010 at 2:41 am
Chris,
Great post. Ive actually been doing this on for quite some time now but i’ve been a little niave and short sited trying to sell the traffic locally. Offering relavent CPA’s is a great idea.
As for some of the other comment’s regarding his products. I think too many people are looking for an exact blueprint to success. His products provided me with the initial idea and business model and it was up to me to use my imagination to make them work.
Im currently implementing some idea’s from his 24 hour product report but I still need to use my business brain. I actually think his products are aimed at the intermediate marketer, someone who can actually drive the amount of required traffic to an offer, I feel this is where most people fail.
I think Chris is an exceptional marketer and I love his stuff.
Chris – about time you updated your blog, shame on you.
90 marketing web site // Jun 23, 2010 at 4:13 am
Hi Chris,
Thanks for the update, sounds good. Try to put a “date” on it, and send the members some goodies from time to time to keep them happy…
Your answer convinced me you are still working on Aff Intelligence
———
” The “new direction” I’m speaking of actually ties into my upcoming stuff as well.
AI members will getting access to a very high ticket product/webinar series I’ll be releasing that actually showcases some of my most successful sites in detail, and exactly what I did to get them going.
AI members will also get access to every Market Intel report that is ever produced for AffiliateArmory.com, which I have 2 full-time content writers producing autoresponders, offers, “plug and play” promos, etc.
———————–
About the local market, I have a diamond dealer who would like to work with him, but I don’t know how to sell to him, even if I have a site call diamondsnews.com that is about his market, and even have an email list with prospects, templates , reports and swipe files would be usefull.
Thanks
David Norden
http://www.secretmarketinglinks.com
91 Ziah J // Jun 23, 2010 at 7:37 am
Dude I can’t believe you let some dirty spammer post on your article “nicetold12″ Hunt them down, kill them, shoot them, then kill them again =)
92 Mari Holt // Jun 23, 2010 at 9:32 am
Chris thanks so much for mentioning Leadpile in your great blog post. We welcome any super affiliates that want to join our marketplace to buy or sell/generate leads! Happy marketing everyone!
P.S. We are always looking for guest authors that want to contribute to our blog with their industry knowledge.
93 mari Holt // Jun 23, 2010 at 2:15 pm
Chris,
If you do not currently have a Leadpile account with us I would like to set one up for you so you can receive some referral commission on anyone that comes over to us from your blog. Let me know and I will get this taken care of for you and also link you to anyone that has already signed up because of your blog post. Thanks again.
94 arizona home insurance // Jun 23, 2010 at 2:46 pm
Amazing post. Thank you so much for sharing!!!
95 Paul - again // Jun 23, 2010 at 11:17 pm
@ admin #83, re. @ Paul #79
Wow, Chris, thanks for the whipping!
“My guess is you’re jaded because you’re describing yourself.”
Whilst I’ve not achieved the same I.M. results as you, I’m not “jaded” in the least! Truth is I don’t need I.M. at all; I’m already ‘living the dream’. For me it’s just a bit of a hobby to help others make some money, and typically their biggest problem is getting side-tracked on the latest and greatest – as you well know.
So yes, I was being a bit cynical, thinking how many people just keep running around chasing everything that might hold the key to doing-nothing-and-getting-rich.
It was them that I was thinking of, when I saw a cheeky way of reducing the “fingers in the pie” that you had already mentioned.
But I’m genuinely sorry that the tongue-in-cheek in my comment wasn’t apparent enough and my wry sense of humour came across a bit too cynically.
“But to accuse me of “purposely misleading” the hordes of newbies for my own evil master plan?”
I can see how you might have thought that I meant this, but I had no such intention. I remain on your list because I appreciate the good information I have received, both free and paid, from you. Please keep it up, and don’t get too thin-skinned. Not everyone is out to beat up on you. I’m on your side!
Cheers,
Paul
96 thirtydayjeff // Jun 24, 2010 at 2:12 am
I am doing pretty good at the local level, I do most of it on performance based, which sucks in the beginning because you have to build up the leads to make the real money but after it get’s going , it’s nice, one law firm worked on it for 3 months no leads now I get 2 to 5 closed leads a week at 500 a pop so the gamble is working, I also curious about what you will be launching and would like to see how it’s built, can’t seem to wrap my head around it without seeing it done on perhaps one or two examples, but I am typing a comment here so you got me curious
lets roll out the product, just post number 3 and 4 at the same time
97 Learn How to Speak Japanese Homestudy Course // Jun 24, 2010 at 3:44 am
Chris,
thanks for the timely post. I am just in the process of launching a localized site which is not common in the niche I am targeting there. Your above example with ‘Rick’ also convinced my partner on the project.
Now looking forward to part 2.
98 AffPortal // Jun 26, 2010 at 2:32 pm
Chris, great post bro. I’m actually in the midst of developing a .net based software to do this exact thing. You filled in a few of the blanks for me. Thanks,
Corey
AffPortal.com
99 Perry // Jul 19, 2010 at 7:12 am
Hi Chris,
I just found this rather interesting video from Google http://www.google.com/ads/innovations/searchfunnels.html
It explains how search funnels work and helps you understand how users search for your products before converting so that you can optimize these conversion paths.
And as you demonstrate very well, why go for the ‘top of the funnel keywords’ when you can target the ‘low hanging fruit’. Getting into the minds of ‘buyers’ is the key to rich picking.
I know this video is for Adwords but the principals are the same for the buying psyche. I hope this video is of use.
All the best, Perry ; )
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