Well, it looks like I surprised a few people with Part 2.
That’s right folks – this isn’t the same, done-to-death “local goldmine” spiel. This here’s some real bona fide treasure huntin’…
…and it doesn’t require you to be a smooth-talking, charismatic power broker, either – which is quite honestly a requirement if you intend to start striking up JV’s in the brick/mortar world by walking “cold” into a business and trying to wheel & deal. (Good luck).
So what we’ve covered so far is the overall business model, and how/why it works.
These next two posts (this one and Part 4) will dig a bit deeper into the actual mechanics of the business model – specifically, right now I’m going to cover:
* How to Collect Leads
* How & Where to Sell Leads
* How to Actually Strike “Local” Deals (Without Having to Convince Moronic Biz Owners why “Leads are Good”, etc.)
* Markets Where Leads are Worth Big, Big Bucks…
To my knowledge, nobody else has ever talked about this in as much detail (outside of a high ticket course/seminar) as this post will for free.
This isn’t the same old “how to build a list” crap. Read carefully, because this is the framework of an industry that makes the “Clickbank Crowd” look like a craft fair…
Let’s Get Started:
a) How to Collect Leads
This part might seem a bit complicated as I get into it, but I assure you it’s all very simple – and you certainly don’t have to apply all this stuff to make your campaign a success.
But I’m going to lay out exactly what I am currently doing/building, so that you can clearly see exactly how we’re operating in these “local” markets…
Unlike typical squeeze page campaigns (Name, Email, sometimes Phone), lead forms are a bit of a process. In the lead-gen business, there’s a constant balancing act going on between conversion and quality.
If your conversions are “amazing” – your lead quality (and therefore value) may be suffering. This is obviously because if you’re over-incentivizing the form submission, or if the marketing message (ie. why they’re submitting the form) is a little misleading or otherwise askew, then the leads collected might not be entirely relevent or truly interested in their alleged request.
Side note: This is why so many CPA offers dry up, expire, shut down without warning, etc. Over-zealous affiliates are generating so many “scrubs” (bad leads that have to be purged and go unpaid) that the advertiser just up and walks. It’s also why the approval process for more and more CPA networks is like trying to apply for Harvard.
So, bottom line – quality has to be the focus of our marketing, even if the conversions are a bit lower. (What you can charge per lead will more than make up for the “lost” conversions).
However, that said, this is our model for generating QUALITY leads (who actually want/need to request something) whilst maximizing CONVERSIONS. And no, this isn’t written in stone, and it doesn’t necessarily apply to every market. (Some markets only need 5 or 6 form fields submitted, which is basically a glorified squeeze page.)
This is more applicable to markets where advertisers want lots of detailed info from the leads – which is where the big $$ is…
Step 1: The PrePop Squeeze
What we do is we “prime” the full form submission process by making it very easy to start for the user. To do this, we basically use a typical squeeze form with 4 or 5 fields, where 2 of those are “Name” & “Email”, along with a few initial qualifiers (which will sometimes act as filters that determine which leadgen campaign to display as the next page).
When the user clicks “Start Request” or “Get Started Now”, 2 things happen simultaneously:
1. The info they just entered is “pre-populated” into the fields of the actual application/request form on the destination page. (Or, this can also be stored by your script if you’re using multi-page form submissions).
2. They’re subscribed to the “Pre-Lead” autoresponder series – which I’ll explain in a moment.
This PrePop squeeze is quite crucial in my opinion because it allows you to build a basic house-list AS you’re driving & selling leads – especially when it comes to increasing legitimate lead conversions, as I’ll explain in the next step.
Step 2: The Full Form Submission
This one’s fairly self explanatory. It’s where John Doe Visitor fills in all his applicable details so he can get a loan, insurance quotes, a quote for that nose job he’s always wanted, etc.
If there’s a lot of fields that need to be filled in, it often makes sense to break up the process into 2 or 3 pages. There’s no “time saving” for the user, but it can feel shorter if they can do it in bite-sized chunks. (A simple A/B split-test will quickly determine which works best, as it varies per offer & market).
But here’s the important part – when John Doe submits the full form and completes the process, he’s simultaneously subscribed to the “Full-Lead” autoresponder series, which then automatically unsubscribes him from the “Pre-Lead” AR series.
Why does this matter?
Well, as I mentioned above, this is a huge conversion tool because it allows you to accurately follow-up with the people who only partially completed the process – which can as much as double your lead flow overall.
Personally, I have my “Pre-Lead” AR series send them a “reminder” every day for a week or so until backing off and commencing the standard type of autoresponder sequences that I’m sure most of us are well acquainted with.
This is an instantly-actionable tactic by the way for anyone currently in the lead-gen space. Implement this and thank me later…
Okay, now let’s move onto what happens after they click “Submit”…
Step 3: Filters
Again, this one isn’t rocket science either, although it takes a brief planning session before you start assembling your campaign.
What we’re doing here is – based on predefined user variables, such as “loan type”, “state”, “smoker over 65″ – or whatever – is determining where these leads will go.
Typically what I’m finding is that I’ll have the majority of my leads feed into a “catch all” type of mass lead buyer in the industry, or a lead network, where some select leads from a certain region – or leads that match a certain profile – are redirected to a direct buyer or JV partner.
You can also choose to store/archive some or all leads to be sold as “old” leads at a later date.
This can be as complicated as you want to make it. You can price your leads based on submission variables (like how much money they need to borrow, what kind of surgery they need, how much tax they owe, etc.), and so on. My suggestion is to keep it simple, and create your form so that your filter can function effectively with as few variables as possible.
And finally, no marketing process would be complete without…
Step 4: Backsells
Not necessarily an “upsell” or an “OTO”, but more of a complimentary thing that directly ties into what they’ve just submitted.
This is done on the “thank you page” after the full form has been submitted, as well as via autoresponder followups for the “Full-Lead” AR series.
For example, most of the big-time mortgage lead campaigns out there will recommend a credit report as a backsell. And for an auto-loan campaign, your backsell would probably be for a car insurance offer.
Not rocket science – but very profitable.
Again, anyone in the leadgen space who’s NOT doing this is downright stupid. (And together with the 2 AR sequences and backsells, someone with an active leadgen campaign can quite easily multiply their profits, right now).
For the sake of simplicity – here’s another one of those “bubble map” diagrams to paint a simple picture of how this all works:
Okay – now on to the juicy stuff…
b) How & Where to Sell Leads
For this section I’m not going to cover recruiting buyers directly, or “how” to sell leads in terms of how to pitch the idea to a business. (I’ll cover that in the last section below).
Instead, we’re gonna focus on actual lead networks, marketplaces and otherwise ways to sell leads that circumvent the CPA networks AND don’t require donning your snakeskin boots + cheesy tie ensemble and soliciting local businesses…
Well, I guess I should start by saying that it’s just as possible to “sell leads” through the mainstream CPA networks using this business model, with 2 major exceptions:
1. CPA networks pull the plug on their (top) offers all the time. And it’s usually just as things start picking up, too. Only the crappiest, non-converting offers seem to “stick” in the networks. (Oh, yeah, unless you wanna promote IQ tests or ringtones where your list is 99% worthless). Bottom line, they’re skittish at best. It’s great if you have a huge “mass market” list or if you’re a PPC wizard.
2. You don’t control the leadflow process. Unless your’e doing major volume or have some pull, the CPA offer will be hosted by the vendor, meaning that you won’t be able to accurately use the AR “reminder” tactic for non-completers, and neither can you backsell after a successful form submission.
Bottom-Line: The advantages of using CPA offers don’t outweigh the drawbacks when it comes to a focused, “replace your job” leadgen campaign. CPA offers make great backsell offers – “gravy” money after you’ve already collected your lead.
So where DO you sell leads?
Basically, the only way to do this “easily” is by going through an “arbitrager” – an agency that either buys in bulk and resells at retail, or a network that brings sellers & buyers together.
Both have their strengths and weaknesses.
And, just like CPA networks, these networks may not be the easiest in the world to join, until you’ve got some traffic and a reputable site. (Which you need anyway, so it’s not really a “loss”).
Most of these networks have their own format in terms of how they want leads, which can be anything from a hosted 5-field iFrame to a customized submission script that simply sends your POST data to their server, while the user never leaves your site.
It depends on a lot of factors – and there’s no set “rule”.
The following is a list of every Lead Network I could dig up. (But as a disclaimer, I’m not even signed up with the majority of these – so I can’t comment on them other than saying “check it out and see for yourself”).
Lead-Selling Networks:
* LeadPile.com
* LeadPoint.com
* QuinStreet.com
* LeadVibe.com
* Reply.com
* LeadBuyer.com
* ServiceMagic.com
* LeadVine.com – more of a classifieds site
* 411LeadGeneration.com
* AdvancedLeadExchange.com
And there’s a few others, but they seemed more geared towards selling leads than buying/brokering. The big ones are LeadPile, LeadPoint, QuinStreet, Reply and ServiceMagic.
Also – each network tends to have its own focus in terms of buyers. For example, LeadPile has a lot of “payday loan” and “auto loan” types of lead buyers, where QuinStreet and LeadPoint have some of the more traditional lead buying categories (mortgage, equity loans, etc.), and ServiceMagic is more of a referral network for local contractors.
These types of networks are where you can – ideally – send the bulk of your leads. If not, then the other option is to find (and work with) an “arbitrager” directly, which won’t be difficult at all once you have some traffic and a house list. Just browse the PPC ads, see who’s being aggressive, and then contact them and ask if they’d like to sample your leads for a month.
Thereafter, work out a price point that works mutually.
So that – in a nutshell – is what you do with your “bulk” and excess leads.
Now, let’s talk about how to sell your leads for top dollar – and we’re talking about 3 figures a lead in some cases…
c) How to Actually Strike “Local” Deals (and Make a Killing)…
Remember “Realtor Rick” from the first post and his $600K/year site?
As a few of the commenters had guessed – correctly – Rick was generating a few leads each day and then passing them to other brokers for an actual cut of the sale commission generated by the transactions (selling and buying) involved in re-location assistance for military personnel.
Now, yes – that’s quite an involved leadgen campaign, and is truly more of a JV. And no, I don’t think that this is “easy” to set up or really all that plausible unless you’re an active part of the industry (or know people that are). At least not if you go about this “traditionally” – sending them a proposal, etc.
But there’s also a lot of money on the table when you set things up directly, or as a “quasi-JV” like Rick did. More management, sure – but way more money.
Anyway, as promised – here’s my twist on it, and so far this has always done the trick when it comes to landing highly-lucrative, direct lead selling arrangements (or JV’s)…
The first thing I need to make very clear is that the only businesses that will work with you – and the only ones YOU want to work with – are those that are:
1. Highly aggressive and active with their own marketing already
2. Very experienced at converting their leads. (Lightning fast follow-up, calling leads within the first 10 minutes, etc.)
3. Already trying to drive their own leads online
Huh?
Doesn’t that seem counter-productive, trying to strike a deal with businesses that already drive their own leads?
Perhaps on the surface, yes. But in reality, this is the IDEAL client, because they actually “get it”. And most often, they’re far from experts when it comes to web conversions, PPC campaigns, testing/tracking and so on. But we’re not looking for a marketing contract, either.
However, where I’m going with this is that businesses that actively drive leads will almost always be looking for ways to increase traffic, increase lead-flow and in general do more and more business. And if you come along with an additional stream of fresh leads – they’ll jump at it.
Especially if…
You Already Have Active Leadflow That You Can Let Them Test-Drive for a Month.
This is the key, folks. It’s the needle in the arm.
Think about it… if you try and approach someone (who already drives their own leads) and say, “Hey I was thinking about building some sites and selling leads – would you be interested?”, they’d probably be vaguely interested at best.
But you confront a “lead-friendly” business with this: “Hey, we’re driving about 20 leads a day in your city with TheBestDamnRealtorinSeattle.com. Looking for a competent place to send them that will actually follow up, etc. You wanna see how it goes for a month and then negotiate something that works for your ROI?”
Hook, line, sinker.
And if you’re asking aggressive businesses, they’ll latch on to it like a coke addiction – because it’s more money for them without the effort (and trial/error) of their own campaigns.
This takes you from “talker” to “player”, and you’ll be in a position of strength. It’s like emailing me and saying that you have an active list of affiliates that you’d like to introduce to my offers, and you’ll push them for free for a month and then we can work out an effective commission rate.
Let’s see… zero work on my end… and more sales… hmmm… Yes. Of course!
Who would say no? Well, maybe some will, but they’re idiots and their competitors will embrace you all the more.
Bottom line, you start making your deals AFTER you have a list. AFTER you have traffic. (This makes other “normal” JV’s about 6000% times easier as well, by the way).
And you don’t need a list size of any real volume (we’re not promoting ebooks, folks). What matters is DAILY volume. Even 5 leads a day or whatever can equate to millions in sales for the right industry, and they will take you seriously if the leads are qualifiable and relevent.
That is how it’s done. Yes, it takes a bit more setup, and you’ll need a bit of traffic - but you’d have to do that anyway, right? (Plus, in the meantime you can always just run your leads through the lead networks, or even CPA programs).
Anyone who’s reading this right now and has had experience selling leads “offline” is enthusiastically nodding their heads right now – because they can instantly recognize this approach as being truly effective.
It’s not a “numbers” game. It’s a leverage game.
Now, let’s talk about the kinds of leads – and markets – where you can potentially pull down a massive 6 figure income from a site generating just a handful of leads a day…
d) Markets Where Leads are Worth Big, Big Bucks
If you’re in this for charity or non-profit reasons, then you can stop reading right now. Because this part deals with the kinds of leads that you can sell for as much as 3 figures a pop, all day long.
And if you’re really motivated or have a good relationship with your buyer, then working out a commission split or perhaps hybrid model (reduced CPA + commish) can generate an absolute killing. Just like Rick’s $600K/year site with under 100 visitors a day.
These are (some of) the markets and industry categories where this is possible:
* Commercial Lending: Where I’m from, most commercial loans START at around $1.5M, and that’s the small end. And it’s not like they’re getting a “deal” when it comes to mortgage rates. There is a lot of money on the table for the lenders, and they often charge massive fees upfront just to get started.
There won’t be much volume, but with the right lead quality you could sell commercial loan leads for $300+ a pop to any lender who’s in the commercial game.
* Private Loans: The most common alternative to a traditional mortgage is a private loan – and since these are short term arrangments in most cases (1 or 2 years), there’s usually a huge difference in interest rate and upfront fees. Most private lenders charge 10%/annum or so and they almost always charge a percentage-based fee up front. (Some mortgage brokers can bank $10,000+ per private loan deal, so that tells you a bit about the kind of value per lead).
Again, not a mass-market offer or anything, but you could charge something similar to the commercial lending category.
* Personal Injury: We’ve all seen the obnoxious lawyer on TV saying “You deserve every penny… blah blah blah”. They’re not spending TV ad money for fun. Those bastards are making some serious coin on every contingency case they push through (which the insurance companies pay for, usually), and most clients are worth 5 FIGURES to them in contingency fees.
These guys will have no problem spending major coin for qualified injury leads – but you’ll have to filter or target regionally.
* Bad Credit Mortgages and/or Secured Loans: You might think that the most valuable mortgage leads are people with a good job and great credit. Bzzzz! Wrong. (Good credit = Good rates = LESS profit to the lender). Mortgages are all secured by the property anyway. When the lender forecloses on a loan gone bust – their losses are minimal (if any). And the difference in rate, and often upfront fees, can mean almost double the profit to the lender for a bad credit mortgage as a “good” one.
The same goes for self-employed leads or unverifiable income leads (people who haven’t filed taxes, etc.) The more “creative” the loan gets – the more money’s on the table. And you can pretty much name your lead price.
* Real Estate (Sellers): This is exactly what “Rick” did – he connected people that wanted to SELL their house with realtors in the area. And if you know the real estate business, then you know that the Realtors making real money are the ones finding sellers – not buyers. It’s all about the listings, because then the listing agent is attached to the property in question, and any incoming MLS sales or split-comm sales from referring agents will result in a sale anyway.
So the more listings an agent has, the more inevitable sales they’ll make (for a lot less work), because the buyers come to THEM. It basically means that if they secure a listing contract with a home-seller lead, it’s a guaranteed sale. And that equates to at least $2,000+ even with splitting commissions. So to really get a realtor’s attention, start driving Home-Seller leads and you’ll have him by the short hairs…
* High-Ticket Construction: Wanna guess how much it costs to have a fancy swimming pool built in your backyard these days? Pretty much you’re looking at high 5-figure to low 6 figures for a “decent” pool. And most of that is labor. The same goes for carriage houses, garage additions, custom homes (obviously), upscale kitchen renos, etc.
This is easily a lead in the $40+ category.
* HNW Investments: High-Net-Worth clients are always the big score for any financial agency. And finding them isn’t necessarily difficult. (Think parrallel markets – hedge fund forums, porsche forums, private schools, etc.) Depending who you work with, some managed funds will pay you a “finder’s fee” equal to a percentage of the new money brought in.
This would be a very low-volume operation, but even 2 or 3 referrals a YEAR could equate to a huge 6 figure income. It would be setup based on contingency, not lead value.
* Industrial Supply: Now this is a market where you’d have to build some inroads, but becoming a supply broker for equipment, materials, resources, etc. via an online platform could lead to some massive, massive income. I grew up in a northern oil town and even the “small” operators in town would throw down 7 figures on equipment, supplies etc. without batting an eye.
There’s no “convincing” when we’re talking industrial supply. It’s just business as usual. This would require a bit of relationship building with at least one or two key people on either the supply end or the “demand” end to act as a go-between. As for “lead value”, well… sky’s the limit.
* High-Ticket Luxury: Much like the HNW Investment crowd, this would be a low-volume “search service” for rich people who want to find their perfect yacht, or private jet, or whatever – and you’d be the guy who’d connect them with the various manufacturers (or other brokers).
Again, only a few leads a month likely, but you could sell real leads for a crap-load of cash. Or better yet, go on contingency and take a small percentage of each referred transaction. (2% of a $18 Million jet… $360K payday. Not a bad deal).
Would take a month or two of setup and “meet/greet” with the right people. But it’s very do-able for the right type of person.
And so on.
That’s just the tip of the iceberg folks – and we haven’t even gotten into parallel market implementation yet – which, in addition to the “local” scaling, is targeting your lead-gen campaigns to each of the market sectors.
For example, think of all the “intersecting” niches where the Commercial/Business Lending offers would apply: Apartment building investors, farming, commercial investors, etc.
And taking it even further – for business loans – hell, you could build a site in basically EVERY category of business regarding how to get financed as a startup [insert business type here].
Anyway…
That should give you a bit to “chew on” while you wait for Part 4, where I’ll talk in detail about how to build a massive network of traffic by “tapping” the local keyword categories.
—————————————————————
Coming Next in Part 4:
* How to (properly) build huge ”local” directories that soak up traffic like a sponge, offer real value to your visitors – and most importantly – that don’t get wiped out by Google’s algorithms.
* How to build huge databases of local listings that contain truly UNIQUE content for as little as $0.06 per row (which is essentially a “page”). And then how to take that data and turn it into a massive directory in as little as 20 minutes.
* How to start driving leads – legitimately – right from day one using classified ad sites like Craigslist, Kijiji, Backpage, GumTree and so on. (This can make you a killing, and nobody does this right).
* Why Google Maps listings are NOT going to “kill your chances of ranking”, as some commenters have suggested , and
* Why your multiple “City-Sites” act as a huge source of highly-qualified traffic (much of which will not originate from Google)…
And more.
So stay tuned, folks.
The best is yet to come…
-Chris
109 responses so far ↓
1 admin // Jun 29, 2010 at 5:02 am
Didn’t want to leave the faithful hanging…
I’ll have this finished in the AM and mailed out shortly
-Chris
2 Daniel // Jun 29, 2010 at 6:25 am
I’m surprised I actually understand all this. I’m tempted to finish the current 50+ site I’m working on and leave it on the back burner while I go ahead with this. I know I shouldn’t though…=)
3 Water Ionizer // Jun 29, 2010 at 6:39 am
Thanks Chris. You’ve kept me anxiously waiting for the last few days waiting for part 3 and it’s really good stuff. I never knew there were lead selling networks so this is a new area for me to investigate. Can’t wait for the rest of your post!!
4 John // Jun 29, 2010 at 7:51 am
Hi Chris
Many thanks, I’ve very much enjoyed Parts 1 – 3 of your local lead generation posts – and very much look forward to your further post(s).
I am developing a new local business directory site and the multi-page directory site capability you hint at would be very useful.
To help my plan whether/how to incorporte your ideas, please can you advise when your offer will be available and what it will comprise? (I note your reference also to an ‘expiry date’)
Many thanks
John
5 Martin // Jun 29, 2010 at 7:58 am
Holy crap Chris, youv’e laid everything on a plate. How you gonna sell your product when you’ve give us everything for free!!?
Seriously mate, thanks a lot. This is a gold mine, really opened my eyes to the real opportunity.
6 conv3rsion // Jun 29, 2010 at 9:19 am
awesome. looks like i have another blog I have to read. I especially appreciate your list of lead buying networks as I’m just getting into this. Do you use any type of ping tree software in your efforts?
7 Frank // Jun 29, 2010 at 9:21 am
I understand what Chris is saying but the technical aspect of setting up such a lead capture site? That’s beyond me. A CPA offer is simple-you just link to their landing page and you’re done. Is there a solution to this for us non-techie types?
8 Tweets that mention Where the “Easy” Money is Now, Part 3… -- Topsy.com // Jun 29, 2010 at 9:31 am
[...] This post was mentioned on Twitter by Scott OBrien, Darren Vlacich. Darren Vlacich said: Reading–> Where the “Easy” Money is Now, Part 3… http://bit.ly/aYsX5H [...]
9 Richard @ Lifestyle Design Unleashed // Jun 29, 2010 at 11:17 am
Frank,
I appreciate your concerns about the technical aspects but I’d say two things. Firstly, there are reasonably simple ways to achieve the types of forms Chris is talking about so don’t let that side of Chris’ plan put you off the profit potential here.
Assuming other people have similar concerns I’m sure Chris can extrapolate a little.
Secondly, I may be wrong, but the interest that this series of posts has generated means Chris has an opportunity to sell a report or simple application to build these sites quickly and easily.
Stay tuned as I have a feeling that there may be a new product from Chris pitched at the end of the series – and as far as I’m concerned I hope that is the case because Chris’ products always rock
On the other hand, I may be totally wrong about a forthcoming product as I don’t know Chris personally.
10 Stephen Bolin // Jun 29, 2010 at 11:53 am
The caution Chris shows us about the CPA networks is great and timely advice.
And brilliant advice to just use them for AR back-end sales.
I agree with you, Richard – let’s not let a technical thing like setting up lead capture pages / AR forms derail us.
Show a good web design guy the right style of page /form that you want, and he can copy and modify it to suit your purposes – for a very reasonable price.
This is getting very exciting. I recommend you read and re-read each post 3 or more times.
11 Robertino // Jun 29, 2010 at 1:58 pm
I didn’t get an email message about this one.
I had almost forgotten about it anyway. When all of a sudden it crossed my mind, and I decided to check up on it.
Seriously though, Excellent information, and no CPA shite to deal with.
Too bad about the abrupt end. You should be spanked for that.
12 Simon // Jun 29, 2010 at 4:08 pm
Wow, who would have thought that hounding Sally down at the neighborhood lemonade stand to let me do some SEO and setup some PPC campaigns is not “where it’s at”!?
Can’t wait to get some of these campaigns going…
13 Erick // Jun 29, 2010 at 4:12 pm
Man, you got me checking your blog every half hour. All of the sudden, I have OCD. I can’t think about anything else.
14 Sakana // Jun 29, 2010 at 5:58 pm
It appears that Chris after all has a problem with craft fairs. Go figure…
15 Erick // Jun 29, 2010 at 7:41 pm
Awesome! Thanks, Chris.
16 Shawn // Jun 29, 2010 at 9:39 pm
The statement of how to (properly) set up a directory is what I am waiting for. After your ‘Public Records’ report, I just finished up a 3,000+ page vital records site. Properly set up? I’ll know shortly….
17 Trevor // Jun 30, 2010 at 1:52 am
Wow Chris this is really really impressive.
I have been messing with local marketing this last year, and after reading your posts on what you’re doing, I sure have been doing it the hard way…
Looking forward to part 4
18 Red // Jun 30, 2010 at 6:39 am
Thanks for sharing this. This is really interesting and all the informations are valuable.
19 Rick Macaulay // Jun 30, 2010 at 6:54 am
Yes, I’m sure Chris will have a package that will make this process easier for those that like an automatic type of sytems and filters. It would be silly not to, and he’s definitley not silly
Let see what unfolds…
20 Adrian McCluskey // Jun 30, 2010 at 7:33 am
Thanks Chris,
I’ve used your advice and your products in the past and they’ve made me money. What else is there to say. I appreciate your knowledge, easy to understand style and the lack of hype. Your methods work – period! cheers
21 Robert // Jun 30, 2010 at 7:48 am
Thank you Chris. I appreciate you sharing this valuable information so freely. Much appreciated!
22 boat auctions // Jun 30, 2010 at 7:57 am
I just realized reading this that I leave a lot of $ on the table..I get leads all day via. a boat auctions site that I could do more with local or regionally.
Challenge is doing it in a way that’s transparent so you’re not abusing their info.
23 Houston Marketing // Jun 30, 2010 at 8:13 am
The timing of this is perfect. I’ve just started moving into the local business space. I just did a “sample” site to demo to potential clients what I could do – it’s a lead gen site….
24 Naughty Neo // Jun 30, 2010 at 8:31 am
Chris,
Great stuff!
The $14 I spend on Conduit Report has been my best investment in my online business which was unique Chris Rempel stuff. After the MSN loophole and other product with Dave, I see something original and unique from you. And I must say so far this is excellent!
Waiting for the Part 4 before I start working on this.
-Neo
25 Jonathan Kraft // Jun 30, 2010 at 8:43 am
Chris,
As always, awesome and incredible information. Since the last report about building local market sites, I’ve bought two sata sets in markets I was already in (for about $60) and hired a WordPress guy to put the data into WordPress content management on two existing sites (for about $600).
Not seeing any traffic on it yet, and fearing I’ve gone about it a funny way or a way that’s not SEO friendly.
Looking forward to part 4 to see what you suggest.
Warmest,
Jonathan
http://www.ThreeMoneyMethods.com
26 Kenneth Doyle (Australia) // Jun 30, 2010 at 9:04 am
Hello Chris…
As always your powers of analysis astound me. You have this unique ability of being able to cut to the core of any online system and reduce it to its most MEANINGFUL (and profitable) parts!
27 Blase // Jun 30, 2010 at 9:38 am
Chris,
I have read all three posts and I have to say
based on your comments you have obviously worked with offline clients.
I’ve been doing it for 37 years and I have always
said if it wasn’t for the customers I have a great
job.
Thanks for all of this great info.
28 Holly // Jun 30, 2010 at 9:53 am
There has to be cool software you’ve created that does the site set-up—and I’m sitting here after having gone through these posts (which were amazing), and trying to figure out how I can take the software that has to be coming, and turn it into something cool for my students, since the actual business model you have here is something that is distant at best from anything relevant to my niche.
Even when you’re not doing something I can use directly, you’re a fascinating read. And it’s fun to watch you think.
29 miles // Jun 30, 2010 at 10:12 am
yes -I can see it
Given certain niches, this IS the approach… the mind boggles
30 Stew Kelly // Jun 30, 2010 at 10:12 am
Hey Chris,
Thanks again man for making these great posts. I had a laugh reading the part about the guru’s pimping the local biz ops. I started thinking about walking in stone cold to convince a small business owner to plop down a couple of grand based on the promise I’d send a horde of rabid hungry customers into their store…when he/she never saw me before in their life.
Looking for installment 4 with eager anticipation.
31 learn how to draw caricatures // Jun 30, 2010 at 10:13 am
Nice work.
Very actionable, some work involved but it has me thinking about my friend who is luxury game fishing boat manufacturer.
Now part 4, yeah yeah part 4…(I sound like beavis!)
32 Roger // Jun 30, 2010 at 11:08 am
The suspence is killing me!!!!
Please publish your final installment!
Thanks for your unique insights into your marketing methodolgy. You dont just follow the crowd and that is what makes you well worth listening to. These postings are fascinating, and if there is a product, I’m in!
33 Jorge R // Jun 30, 2010 at 11:18 am
Chris,
So you stumbled upon this when this Rick-the-Realtor guy caught you killing time (playing solitaire or something else), right? Neat!!
Often times, people stumble onto something that might be big if only they take their time and work it out, but most people are just too lazy to make any effort whatsoever.
You call yourself the lazy marketer, but dude, am I glad you’re really quite the opposite. This thing you’re pitching us with these series of blogposts, required more effort than it seems. Just a handful of people do that when they already have a good income stream flowing their way.
Can’t wait for part 4. Post it soon.
34 Carlos Scarpero // Jun 30, 2010 at 11:38 am
Thanks Chris for the valuable info. Looking forward to the next one.
Don’t some of these niches need licensing? That’s what the real estate guy told me when I approached him. A lawyer told me that legal websites need licensing as well.
35 Tony // Jun 30, 2010 at 11:40 am
This sounds a little intimidating (lots of important details). I’m sure the follow on posts will break it down more.
36 Daniel // Jun 30, 2010 at 12:00 pm
Dear Chris,
Release Part 4 before I explode so violently I literally cause an extinction event. Please? =)
-Daniel
37 admin // Jun 30, 2010 at 12:36 pm
@ Carlos,
Since all we’re doing is selling traffic (advertising) at the core, the answer is basically no – marketers don’t need to be licensed.
However, this becomes a different story if you’re going to be dispensing content/advice without the proper disclaimers.
Lawyers, Doctors, Realtors & Financial Planners, etc. all need to be “licensed” in order to practice their profession and dispense advice as a professional.
That’s why some will tell you about licensing, etc.
But think about it…
Is Google “licensed”?
What about the Yellow Pages ad sections?
No. They’re not.
If there’s restrictions in an industry, it will fall to the actual vendor (the one buying leads), and it’s their responsibility to conform to whatever their regulatory association warrants.
As marketers, we have enough reg. crap to deal with as it is (legalese, FTC compliance, etc.)
-Chris
38 KC // Jun 30, 2010 at 1:57 pm
If anyone is generating leads in the Legal space (lawyers & attorneys) please contact me.
We may be able to double your daily leads.
619-489-5556
39 Justin // Jun 30, 2010 at 2:14 pm
You totally lost me on this one, but hopefully it will hit me and make sense. Maybe it’s my ADD that won’t let me grasp it yet, but it seems like really great info.
40 Howard "OutSourcerer" Tiano // Jun 30, 2010 at 2:17 pm
Thanks Chris for this awesome business model!
Looking forward to Part 4, and maybe more details on the directory software, pre-pop script, etc.
Howard
41 Chuck // Jun 30, 2010 at 2:21 pm
Chris,
I command you deliver part. 4 at once, before I die of anticipation for that software solution you will offer to make everything as turnkey as possible…Aaaah! I cannot wait! You’re killing me, you’re killing me!
Chuck
42 Make Money Online // Jun 30, 2010 at 2:50 pm
I got really excited as I started to read this, but quickly got swamped in the complexity – damn it! I’m gonna have to re-read this 3 or 4 times before I get it.
I can see that there’s awesome power in it, but just don’t understand how it all works yet.
Cheers for laying it all on a plate for us though!
Keith
43 Stacy // Jun 30, 2010 at 4:18 pm
Wow! All of this information is amazing. I truly see the power of marketing with lead generation in this way that can be very lucrative.
I have a few questions and it would be great if you could answer them:
Do you have any tips about getting accepted into the lead generation websites? Is it similar to getting accepted into the cpa programs by showing them a website and tell them you are driving traffic through ppc?
Approximately how many % of your leads that are submitted through lead gen websites like leadpile.com are sold? Approx. how long does it take to get a lead sold?
44 Ray // Jun 30, 2010 at 4:58 pm
Hey Chris,
I’m really looking forward to your next post to see how one would start implementing this. Right now it’s extremely complex. I think I’ll have to read this several more times when I’m not on antihistamines to get a better idea of everything.
45 My Wealthy Affiliate Bonus // Jun 30, 2010 at 8:37 pm
Well
the idea is not new but your twist definitely brings some ideas into the strategy which opens a boatload of opportunities.
I would say that the MAIN part here is that you pick a business which invest heavily in advertising.
When you see that some biz pays top dollars in AdWords over a longer period, you have a winner.
This one will most probably buy your leads if those are quality leads.
Great stuff Chris and as some above mentioned, finally a “Unique Rempel”.
Was kind of dissapointed by your last 2 JV’s to be honest which didn’t stand up against your own material.
G.
46 Tom Morris // Jun 30, 2010 at 10:27 pm
Great stuff. Maybe I can focus now.
47 admin // Jun 30, 2010 at 10:59 pm
Hi G (#45)
Appreciate the comment, dude.
I hear you loud and clear.
-Chris
48 Curt // Jun 30, 2010 at 11:12 pm
Nice post Chris. I agree with you on selling leads to businesses that ” get it ” when it comes to leadgen.
Especially in todays market like real estate, mortgages and health insurance. Those boys are lickin’ their chops for more business…especially if they have a sales force.
Wow, you’ve got my wheels turning now!
I know you’re setting us up with the solution down the road and I’m trying to contain my excitement.
49 Sam // Jul 1, 2010 at 2:12 am
I can tell this stuff is terrific. I just wish I actually understood it enough to feel I could do it. I lack the business experience too. I’m hoping the next post will clear things up for me and other “noobie” types. I appreciate the generous output of information and the masterful marketing behind it.
50 Stuart // Jul 1, 2010 at 6:52 am
Be interested to hear how this pans out.
I have to say though that I tried Lead Pile to sell leads and found them to be totally useless.
Their lead generation forms had over 30 pages. It was absurd. Anyone filling in the form would have had to be a masochist to complete them, so it wasn’t a total surprise that pages converted like shit even on extremely targetted web pages, and only with targetted seo traffic.
Have to say honestly that none of this looks very ‘Simple’. It all looks extremely complicated.
I hope that in whatever system this is leading up to selling that you break it down into ‘Do this, Do That’ chunks.
51 Nick Brighton // Jul 1, 2010 at 12:13 pm
I must be missing something…
Are you talking about getting leads from local sites, and selling them to local business owners?
And if so, how do you get away with selling leads that you’ve collected in your A/R?
Is that cool with services like Aweber?
52 admin // Jul 1, 2010 at 12:42 pm
Nick, I think you might have missed parts 1 & 2.
Also, no – the AR sequence happens prior to the actual leadgen campaign.
We are NOT selling aweber leads.
It’s the forms that follow the initial squeeze where the leadgen occurs.
-Chris
53 Bob // Jul 1, 2010 at 1:27 pm
Ok, Chris, I’m ready. Bring on #4!!!
54 John // Jul 1, 2010 at 3:02 pm
when is #4 coming? i need some examples to get it… thank you man!
55 Kieran // Jul 1, 2010 at 3:31 pm
Hey Chris,
Where do I submit my credit card details?
I have been checking your blog every 20 mins. for the past 24 hours looking for part 4
-Kieran
56 Howard // Jul 1, 2010 at 3:42 pm
Hi Chris…as usual….good stuff! I really hope that you will follow up with some kind of tutorial that we can purchase that will walk us through the technical stuff….don’t forget some us need hand holding….
57 Nick Brighton // Jul 1, 2010 at 6:26 pm
“Nick, I think you might have missed parts 1 & 2.
Also, no – the AR sequence happens prior to the actual leadgen campaign.
We are NOT selling aweber leads.
It’s the forms that follow the initial squeeze where the leadgen occurs.
-Chris”
So we can use 3rd party services like Aweber to capture the leads into our A/R’s right?
I guess that’s ok if you’re giving disclaimers on the site.
I read all the posts and I get it now. But there’s one thing I’m missing:
How do you capture leads? Not the technology, but the offer?
I know they fill out forms to get quotes etc, but how do you fulfill that request on your end?
Surely you want to fullfil their request immediately after they have submitted, right?
How do you do that? What do you offer them?
I’m not the brightest bulb on alien business models, but I’ll get there
58 Nick Brighton // Jul 1, 2010 at 7:22 pm
Just to follow up on my previous comment (sorry for hogging)…
Let’s say I’m targeting home owners looking for a new mortgage or their first mortgage.
Are we talking about sending them to a page which has some kind of quote service, or comparison across different lenders?
That’s something I’ve seen, which would give someone a reason to optin.
But how? What?
Then you’ve got your own autoresponder to go in front of that too… so you’ve got to give them some incentive to opt in in the first place, before you get to the prepop form.
So what do you give or offer to get the lead into your funnel?
I’ve never used these 3rd parties like LeadPile, so it’s difficult to understand how they work.
And can you sell the leads more than once? I assume so, right?
Sorry for the barrage of questions Chris, but you’ve captured my interest as usual.. it’s all your fault
59 Bruce // Jul 1, 2010 at 7:57 pm
Good overview, but of course much detail is missing. For instance, some industries like real estate, you have to sell leads to at a flat amount, not on some percentage of deal size. (Unless you are licensed too)…
I’d also have to agree with NIck, its starting to sound like a very complex set of data captures and the like.
60 E // Jul 1, 2010 at 8:02 pm
Nick raises some good questions. What he has asked about the offer, etc, is the only part I am missing to tie this whole thing together.
Chris, I know you are providing this for free(at least so far), but if you have some of these details, in part 4, that would be great. But if not, that’s OK too. I will just brainstorm and come up with something. Your ideas always get my ideas flowing, and they usually morph into something pretty good.
61 Gary // Jul 2, 2010 at 12:54 am
lol Of course he has something to sell. Probably as said above, software to make it all happen. And fair enough, too.
62 matt // Jul 2, 2010 at 3:10 am
When will part 4 be ready ?
I hope we are not waiting another 7 days like we did for part 3.
63 Earnie // Jul 2, 2010 at 12:47 pm
C’mon Chris…
Show us the product… We are standing here with CC in hand! Kaching!
64 admin // Jul 2, 2010 at 5:33 pm
Hi Nick,
It is honestly easier just to show you via video than to explain the leadflow process in writing, which I’ll be doing shortly.
It’s simpler than you might think.
-Chris
65 admin // Jul 2, 2010 at 5:36 pm
Bruce,
This completely depends on who deals with you and where they’re from.
It’s standard practice in many regions for realtors (and other agents) to dole out kickbacks, aka. commissions to people who refer sales.
So in a case where a realtor cannot do that, then obviously you sell them a flat-rate lead.
It’s not about YOU – it’s about them and their requirements.
Either way, it’s not like you’ll be making chump change selling leads on a usage basis, in the few cases where restrictions (for your buyers) exist.
-Chris
66 Stacy // Jul 2, 2010 at 11:50 pm
Hey Chris,
Great stuff like I said before but do you have any answers for the questions that I asked before? (#43)
67 Darrin // Jul 3, 2010 at 12:53 am
Is it even possible to tell what local users in my area are searching for? The Google keyword tool shows you local searches, but they appear to be local for the entire United States. How can that be broken down into state and/or city?
For example, if I want to setup a mortgage directory for Atlanta, GA, how would I know what keywords to optimize for? Would I use the generic keywords with Atlanta, GA as part of the long-tail?
Thanks,
Darrin
68 Kieran // Jul 3, 2010 at 3:53 am
Hey Chris,
When is part 4 due? I’m ITCHING to read it
-Kieran
69 admin // Jul 3, 2010 at 8:39 pm
Hi Darrin,
I’ll be explaining this in part 4. It’s not nearly as complicated as you may think.
Cheers
Chris
70 admin // Jul 3, 2010 at 8:49 pm
@ Stacy, re: #66 (and #43)
Some answers to your questions…
————————
You asked:
“Do you have any tips about getting accepted into the lead generation websites? Is it similar to getting accepted into the cpa programs by showing them a website and tell them you are driving traffic through ppc?”
Answer:
It all comes down to the network, if they know you, etc. Typically what they want to see is a “legit” enough site and a leadflow process that works with their data requirements.
Other networks have a tiered system (like LeadPile), where anyone can join and have access to hosted offers, but for the direct lead sales/purchases there is an approval process.
—————————————————–
“Approximately how many % of your leads that are submitted through lead gen websites like leadpile.com are sold? Approx. how long does it take to get a lead sold?”
Answer:
Every network has its own vertical bias. Some networks basically just do lending/mortgages, others are more geared towards “education”, others are big on cash advance, etc.
So if you’re providing leads in line with whatever the network is really pushing, you’ll most likely sell all your net leads (minus the scrubs).
The networks I have worked with so far are seemingly smaller operations but they basically buy in bulk and resell individually.
Fresh exclusive leads won’t last long in a hot vertical, you’ll be seeing same-day sales if the marketplace is actually populated.
My recommendation, though, is to find ONE bulk buyer and feed them your excess inventory.
Cheers,
-Chris
71 Stacy // Jul 3, 2010 at 10:54 pm
Thanks for the detailed answers to my questions.
72 thriftgirl62 // Jul 4, 2010 at 5:13 am
Chris,
When I read Part 2, it sounded so much like what this developer, Doug Ashbaugh has been doing with local node ownership, I sent him the link.
Here are his comments:
[Doug Ashbaugh said...] Trying to communicate in ways people can understand,
but like Chris’s post was trying to teach people something related to local marketing and niche’s this architecture and network (Traffic Central dot com) has been poised for that use for YEARS and it will take a
visionary like Chris to have the light bulb come on and get the word out to the people out there.”
I’m not sure I know exactly what all this means but I have a feeling it must mean something even if I can’t see it yet. I like the idea of “owning” something local but then what?
I think you should check out what he’s developed for local search/nodes and see how it can work for the “little” guy before Google or Microsoft buys up this technology too.
YOU will be the first to do something big with this – if only I knew what that was!!
Thanks,
Leah
73 John // Jul 4, 2010 at 7:37 pm
This series of posts are perhaps the best posts I’ve ever read. I’m not used to getting such great information for free. I’d happily have paid for this as a course.
One favor to ask… in the event that you’re not already planning to do so, please spell out the technical side of how to build sites like this and how to integrate the lead gen forms/pre-populating autoresponder form. Sounds a bit difficult to those of us who are a little less experienced with the technical side of site design and creation.
Thanks so much for the great content. Looking forward to the next installment.
74 Freddy // Jul 5, 2010 at 8:48 pm
Hi, Chris
You always over-deliver man! You’re the real deal.
Anyway, I just have a short question. In one of your previous posts you recommended an autoresponder service which offers free service for starters.
Will you please remind me that service?
Thanks
75 Keith // Jul 6, 2010 at 2:07 am
Hi Chris,
Just curious how close you are to posting Part 4? I’m biting at the bit to see how all of this ties together.
76 snugla // Jul 6, 2010 at 7:36 am
Chris….when will you bring this to culmination??
77 admin // Jul 6, 2010 at 11:44 am
Hey guys
Part 4 is on the way
I didn’t want to “release” it too close to July 4th due to all the craziness (and readership loss) – so keep an eye on your inbox…
-Chris
78 K-Man // Jul 6, 2010 at 4:05 pm
sitting here hitting F5, F5, F5………
79 Glen // Jul 6, 2010 at 9:18 pm
Hey Freddy # 74
>>> RE “..an autoresponder service which offers free >>> service for starters…”
Mail Chimp offer a free up to 500 subscribers account, but the paid service thereafter seems a bit rich, although al up, its a good starter I think.
Cheers Glen
80 Mikael // Jul 6, 2010 at 10:14 pm
@K-Man, I’m with you on the F5 thing
81 Kieran // Jul 7, 2010 at 3:31 am
I have had several bad experiences with Mail Chimp … they have the crappiest customer support in the world … i.e. not answering at all … from personal experience I wouldn’t recommend them to anyone … better use one the other big players, like GetResponse or Aweber.
82 E-Brother // Jul 7, 2010 at 9:54 am
where da hell is report #4
…. ?
And will you sell us something ?
Humanity loves kind people, the universe will pay you back 100 fold, rules of nature, rules of giving.
Love you man
83 Kieran // Jul 7, 2010 at 1:50 pm
Hey Chris, when is part 4 due, I’m also sitting here pressing F5
84 Kieran // Jul 7, 2010 at 1:51 pm
I have my credit card ready btw
85 admin // Jul 7, 2010 at 5:05 pm
It’s coming…
86 jewlery // Jul 7, 2010 at 8:16 pm
When is it coming????
87 Trevor // Jul 7, 2010 at 9:09 pm
I hope you people aren’t actually sitting and hitting refresh…
88 hil // Jul 8, 2010 at 4:44 am
I’m with Nick Brighton 57 What can you offer them to take action. For example High end boat sales?
89 Wood Plantation Shutters // Jul 8, 2010 at 6:00 am
Wow.
Your info is really stunning. Simple but not easy. After years of online marketing I find the most lucrative way to make money online is to find a market where money changes hands a lot.
Hobby niches don’t cut it. You need the ones that can incur a commission. If I were you I should keep all my secrets. Knowledge this potent should not be shared.
But hey… Who am I to complain. Eagerly awaiting Part 4
90 Graham // Jul 8, 2010 at 11:04 am
Gotta hand it to him, he’s a good marketer. Everytime he leads up to a release, people are waiting with their credit cards in hand.
Just by watching the way Chris rolls out his products and presents his offers you can learn bucket loads.
91 Terry // Jul 8, 2010 at 11:49 am
Hey Chris – have you actually bought a database from OdditySoftware.com before (you mentioned it in a report). I am just about to buy but have seen a lot of bad reports about them…
92 Earnie // Jul 8, 2010 at 12:34 pm
Hurry Chris…
We are hyperventilating…
93 Ganti // Jul 8, 2010 at 12:44 pm
Hi Chris,
Full of fantastic ideas in your “where-the-easy-money-is-now” . It has lot of details to execute for web newbie’s. . I certainly will buy, if you are going to come out with a product at a reasonable price and give life time access with member’s forum. Please do not do monthly membership. Looking forward to your 4th part.
Ganti
94 snugla // Jul 8, 2010 at 12:56 pm
Whewwww! 18 days and counting…and we’re only 3/4 way through….the “Pre-Laucnh” phase!!?!?!?
Looks like this product is going to be for those who can focus their undivided attention long-term…and don’t need instantaneous gratification.
95 admin // Jul 8, 2010 at 1:32 pm
Snugla,
Actually you’re right. This launch is geared towards folks who have the resources and mindset to make this work.
As I’ve said, the reason why I’m revealing basically everything on the blog (regarding the process) is because a lot of people following this won’t be able to feasibly afford the upcoming offer.
I am currently finishing Part 4, which will be up later today.
Cheers!
-Chris
96 Darrin // Jul 8, 2010 at 2:12 pm
Chris is a suspense-master, man! He and LeBron James both have everyone in the world waiting on the edges of their seats! Funny thing is they’re both dropping the hammer on the same day! Hmmm. . I smell a conspiracy. . .
Can you imagine going to the “clinic” for a “test” after a wild night in Vegas and waiting on Chris to deliver your results? Whew, man! Talk about suspense. . . Dude, just give me a freakin’ thumbs up or thumbs down! Something, man. . . PLEASE, Chris! ! ! I need to know if it’s safe to get my groove on again. . . Chriiissssssssss! ! !
97 matt // Jul 9, 2010 at 1:41 am
Time to move on.This is taking to long .
98 brad // Jul 9, 2010 at 3:21 am
good news, less competition for guys with lotsa cash to throw at rempel, I’m losing interest and moving on..
99 admin // Jul 9, 2010 at 3:44 am
Good for you, Brad.
It’s amazing the flak I’m getting for exposing my business model (that I’ve developed and honed for the past year).
1. I’ve posted my cuirrent progress with Part 4 on the blog as of right now. The reason it was delayed past today is because I had some personal stuff to deal with. Sorry I couldn’t hand you your FREE training according to your convenience.
I’m sure there’s plenty of chump-change WSO’s readily available over at the “warrior” forum if you need a quick fix.
2. This isn’t for entertainment seekers anyway, nor is it for people “with cash to throw”. Hell, it’s not even a launch yet.
All I’m doing is releasing a 4 part series of my current business model.
My sincere apologies.
-Chris
100 Jeff // Jul 9, 2010 at 9:21 am
No apologies needed Chris… This has been great stuff and I’m sure the final “reveal” will be well worth the wait.
101 Brittany Andrews // Jul 10, 2010 at 7:00 am
Sorry for asking that previous question about Google Maps Chris, it seems you will be addressing that in the next post.
102 vn44ca // Jul 12, 2010 at 7:59 am
People who are looking to buy an $18 Mil. Jets don’t Google it. Great to see that “Rick the Realtor” is bringing in $600K from his little site, if he is not an imaginary friend of yours.
, But how much are you bringing in? Or this is just the summary of what you have found online? Now if you have found the right way, why are you sharing it? Do you like competition? I don’t think so. This seems to me to be like the guy who is going to teach you how to pick the best lotto numbers for a fee. Some “brain-dead” people actually pay that guy. Anyways, whatever reason you have in putting this info out, it must have taken some time to write and thank you for that, and everyone seems to just love your stuff. Or do they? Is there any chance that you only let the +ve feedback to show up? I just wanted to make sure people think before wasting their precious time casing someones instruction on how to make millions. 
103 admin // Jul 12, 2010 at 2:31 pm
Well hello there, “vn44ca”, welcome to the blog…
Anyone who’s been on this list for any length of time knows that I back everything I do with proof. And if you wanna compare tax returns pal, be my guest.
Now, as for the part about Googling “$18 Million Jets”, that’s not what this is about.
Oh, and by the way, there is a market for that (it’s called fractional ownership), and they advertise proliferately in the DuPont Registry, Robb Report and the more established blogs dealing with offshoring and hedge funds.
Oh, but wait. “Those” people couldn’t possibly be online. They’re all getting their asses oiled and massaged while sipping cognac on their private yacht.
(Just like how “nobody buys ebooks anymore”… right…)
As for “Rick”, I happen to know him because he happens to by my own realtor here in Victoria. Found Sarah and I a nice 6-bedroom house a block from the ocean. Oh, wait – maybe I imagined that.
As for my “selling of the secret”… get real, pal.
This is the only market where I have a personal interest and can “speak from the heart”.
You can’t exactly run an interactive blog about background checks, forex trading, credit repair, foreclosure searches, creative lending, merchant accounts, business cash advances, penny stocks, etc….
(If you’re real clever you might pick up on some hints in that last sentence).
Now, it’s clear to me that you think you’ve uncovered “the big conspiracy” and you have it all figured out. In reality, you’re probably a newcomer to this business and think everything is a sham, because it couldn’t possibly be so simple.
You see, what happens my friend is that you will likely continue on that train of thought for a few years – meanwhile earning next to nothing.
But hey, that’s “reality”. The big money just doesn’t exist. (Well, not for you anyway).
Meanwhile, people that actually just take action, build their network, their lists and their revenues are making mad coin, and scaling their operations.
Because there IS no “secret”. The stuff I explain here on the blog isn’t just stuff that I do myself or “invent”, sherlock.
IT’S STANDARD PRACTICE IN COMPETITIVE MARKETS.
Use Google and see for yourself. No mystery to it at all. Just a matter of actually doing something VS. bitching, moaning and blaming the “guru conspiracy”.
So you continue on your little conspiracy quest.
Meanwhile me and my disillusioned “brain dead” peer group will continue generating substantial online revenue.
-Chris
104 VN44CA // Jul 12, 2010 at 3:39 pm
Hi Chris,
Well, it seems that you are here and willing to defensively protect your blog’s content’s legitimacy, aren’t you?
Well, my friend, that is good & I like your style. I don’t usually take people’s words as is and just run with it, simply because the words were nice and there were lot of common sense behind them.
I’d say; People who start easily, quit easily as well. And I hate to be like that. So, I do my best to measure twice and cut once. If you know what I mean.
All the best!
105 admin // Jul 12, 2010 at 3:42 pm
Of course I defend my position, especially when people infer that I’m lying.
You can believe what you want, as I have nothing to hide.
Besides, this isn’t rocket science dude.
-Chris
106 vn44ca // Jul 12, 2010 at 8:49 pm
So, few quick questions:
1. For your CitySite(s).com, do you use sub-domains of the main directory site?
Example: victoria.kijiji.ca if kijiji.ca is the main site.
2. Do you ensure unique IP address per CitySites(s).com?
Example: victoria.kijiji.ca =(x.y.z.0) & vancouver.kijiji.ca = (x.y.z.1)
3. If you are not really linking your CitySite(s).com to your main site, then how do you send your leads to your main site?
Example: src=link2formOnMainSite (iframe) or javascript-based link to self (CitySite) which internally redirects to main site.
4. How do you initially send lead to resellers if you don’t have any?
Example: You have to collect leads to sell, but what if you don’t have any buyers yet. How can the buyer subscribe to your 30 days free leads if you don’t have any yet. (chicken or the egg? which one comes first?)
Thx
107 admin // Jul 12, 2010 at 11:49 pm
1. No, individual domains
2. Not necessary, they don’t interlink
3. The form code is the same – what matters is the HTTP-POST data in the form tag.
4. You need leads first. And you can always sign up with networks that buy in bulk. (See Part 2)
-Chris
108 Kyle // Sep 9, 2010 at 4:04 pm
Hi Chris,
I learn so much great informationn from your blogs.
I never knew you could sell leads on the market the way you have described.
Way to go man, also love the way you utilise AR to get the leads to complete.
Keep up the great work.
109 Kathleen Calderon // Apr 4, 2011 at 11:50 pm
“The info they just entered is “pre-populated” into the fields of the actual application/request form on the destination page. (Or, this can also be stored by your script if you’re using multi-page form submissions)”
If I am not wrong the betternetworker site uses the same formula: a short lead generating form followed by a long form for the free membership, and then they follow it up with an upsell.
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