Affiliate Marketing – The Smart Way

Super-Affiliates Work Smarter – Not Necessarily Harder…

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Is it Still Possible with SEO?

June 26th, 2013 · 116 Comments


That’s a fairly open-ended headline, I’ll admit.

But I think we all know what “it” refers to…

The affiliate marketing dream. Passive income from organic traffic, where you set it up once… and the commissions just roll in like clockwork, month after month.

No dealing with customers, no developing products, no “real” effort or need to build a brand… you simply broker the traffic. Insert yourself into the buying cycle, and soak up the profitable after-effects thereof.

No testing a plethora of different ads, no messing around with traffic buys… no real risk. Just slap up your sites, build some links on the cheap… and wait for the buyers to start rolling in.

(Just for the record – this was pretty much the consistent reality of organic marketing prior to mid-2011)

So is it still possible today? In 2013? Post Panda, Penguin, Penguin 2.0… etc?

Unlike most in this crooked little corner of the web – I really have nothing to gain at this point by feeding you any kind of “embellished hope” about what’s possible with SEO-driven affiliate marketing.

(As a handful of you may know, I’ve spent the last 2 years silently building another business – enterprise level, and almost completely outside of AM. And no, I’m not talking about LinkItPro).

That means what you’re about to read hasn’t been discreetly marinated with bias.

So let me be completely honest. The answer is a little complicated. Because not only is it still possible – in many ways, these days it’s actually easier, particularly in terms of average ranking speeds.

But there’s just one little catch:

It’s No Longer Passive

Everything else is still the same – all the keyword research, onsite SEO, fundamentals of link-building, Google’s domain-bias, gunning for product-analysis keywords… hell – even buying links based on PageRank.

It’s all just like it’s been for the past 5 years. (Regardless of what Google’s PR department would like you to think.)

Except, these days – if you’re an affiliate – you measure your site’s lifespan in months, and typically the number of said months can be measured on one hand.

This doesn’t mean it’s “over”, though. It just means that it’s a new playing ground, with new rules. And in some cases… there’s even a few less kids in the playground competing for a spot on the proverbial monkey bars…

The New World of SEO for Affiliates -
Pros, Cons, Realities – and the Way Forward…

Let’s talk in real terms about the pros and cons of affiliate marketing with SEO in 2013…


1. You Can Rank Fast. I Mean Really Fast. And For Almost Any Keyword. (Even New Domains)

If you don’t believe me (and if you’re too lazy to try yourself), all it takes is to head over to Google and start scoping out basically any of the aggressive, big-money niches. Payday, college, pharma, diet, as seen on TV… you name it.

Go and do 5 seconds of research over at SEMRush to determine what the big keywords are, and then look at who’s ranking on page 1. Aside from Google’s profit-driven “filler SERPs” (like Yahoo Answers, Wikipedia, YouTube, etc.), basically you’re going to find big brands…

…and brand-spanking-new minisites propped up with heavy, obvious linkage. If you take it a step further and monitor these SERPs for a few months, you’ll see the ever-revolving door of new sites continually running up the ladder to the top – and then either getting slapped, or pushed down by new contenders.

And no – I’m not saying it’s like this in every niche. But when ranking on page 1 means you’re going to be doing 5 figures a month… I guarantee you – those SERPs will be a revolving door.

How fast are we talking?

We’re talking a few weeks – at most. Sometimes we can get sites to page 1 (for real keywords) in a matter of days. Literally inside of a week, but usually inside 2-3 weeks. It’s truly amazing… especially compared to the months and months of waiting that SEO used to entail, in years past.

How are we doing it?

It’s a matter of straight out building as many High PR links as we can (with about 10% of the anchors being the target keyword, 90% brand/naked or generic), while maintaining an effective ROI. Since this typically rules out traditional link prospecting / bartering with other webmasters (established sites, in other words), basically your options come down to either “building” PR (with tiered linking on authority web 2.0s), or renting it (joining a network).

However, these present challenges as well…

Tiered linking – while awesome for client-safe campaigns, and still very effective, even in high-comp verticals, and particularly with exact match or near-match domains - simply takes a bit of time. Perhaps about a month longer than building links on pages that already have PR.

It’s totally viable in all but the most competitive spaces – and it doesn’t jeapordize your rankings, either. Again – perfect for local campaigns, ranking your own brand’s site(s), moderately competitive affiliate verticals… etc. But a little bit too long-term to work for the churn & burn model.

(Disclosure: I obviously have a vested interest in LinkitPro, being that I’m their contracted marketing agent, working from my office in Canada. But I’m not actually a shareholder or partner in the company. Dave Kelly & Alex Miller are the co-founders. Just in case anyone was wondering.)

Joining networks isn’t necessarily always a slam-dunk, either.

Why? Two reasons…

a) If you join a homepage network, you’ll be sharing your linkjuice with probably 10+ other assholes (ahem… I mean fine, upstanding affiliates) on each respective page. The outbound links will not only dilute your potential linkjuice – they’re also a literal beacon of risk in terms of getting that host site deindexed / slapped for selling links.

Not to mention, you’ll be paying monthly for each link. This limits how many sites you can actively promote.

b) If you join a network that you can “blast” (with spun content, across hundreds of sites), your links will quickly roll off the homepages of each blog, respectively. And generally this happens very quickly. So you’ll often find that your “SERP Boost” is short-lived.

And again… you’ll still be paying monthly for posting access, generally.

This is why you ultimately want to build up your own network of High PR sites that you can use as linking assets (if you’re, you know, really hardcore).

Now – if you don’t feel like spending big bucks (and several months) building your own network of sites… there is another option for quickly ranking sites with the churn & burn model that’s deadly effective, and for once – very affordable.

What is it?

It’s a combination of network blasting to a number of high-PR sites, and then immediately reinforcing those posts with tens of thousands of tier-2 links so as to actively maintain (and sometimes even increase) your backlink’s respective PageRank source.

What this effectively does, is it gets you tons of high PR links fast – and cheap – and your linkjuice doesn’t dry up as soon as the post rolls off the root pages.

Typically, I’ve always had to do this heavy reinforcement myself (after running a network blast). That is, until it was officially added a few days ago to the LinkItPro lineup.

It’s called High PR Squared.

With this service, you can literally build hundreds of High PR links for as low as $3 per link – and they’re permanent. Not a monthly thing either… one-time.

I should make it exceptionally clear that – even though we’ve yet to see any slaps (and we have tons of page 1 rankings thus far) – this is NOT for your white-hat-obsessed, nail-biting clients.

It’s for churning & burning your way to page 1, over and over again, in high-stakes vertical.  And if you know what you’re doing… and where the money is – there’s nothing else like it.

Anyway – enough of the semi-shameless plugging.

Let’s move on..

2. Thus, You Can Quickly Replace Sites That Get Slapped… Making “Churn & Burn” Totally Feasible.

As I just described above, by simply loading up a site with High PR links (as quickly and economically as you can), you can rank it in record time.

Even now – even Post Penguin 2.0

Just keep your anchor ratios in check, and you’ll see upward traction as fast as you’ve ever seen it – if not more rapidly.

I recommend that you basically queue up sites (and start promoting them in advance, regardless if your other properties haven’t yet fallen from grace) every 2 months, for each of your major keyword targets.

By no means do these sites have to be an artful masterpiece – nor do they need to offer hordes of content. For pretty much any affiliate site I put up these days, I keep them to about 5 pages in depth, total. That’s all that’s required, if even that.

Speaking of which…

3. Quality Content is No Longer a Necessity.

I debated as to whether this should instead be listed under “Cons” section as I drew up this list. I eventually decided that at least from an ROI perspective – and considering that ruthlessness is now a required attitude to adopt in order to succeed in the organics as an affiliate – it made sense to include as a “Pro”.

But essentially, it’s self-explanatory.

Despite my utter disdain for spun content, creative scraping, and in general – littering the web with crap – the fact is, Google still has yet to successfully differentiate “real” content from garbage. Let alone differentiating a content’s original source – which is why so many people complain that infringing scraper sites are still outranking them.

And this means that, unfortunately, you can basically get away with proverbial murder when it comes to content production.

As long as it’s “unique” in a technical sense, on an algorithmic level – Google eats it up.

So my advice is to be as ruthless as you feel like being.

For myself, this amounts to basically using passable, unique (but non-spun content) for my 5-page wonders.

And for my database-driven directory sites, instead of spending a fortune on content, I use “ad-lib” style spin-scraping to automatically generate “content” for thousands of keyword-rich pages. And it basically works just as well as hiring a team to spend months writing blurbs for 4,000 pages.

(Ask me how I know).

The bottom line is – just keep it technically unique, and you’re fine. That’s all there is to it, currently.

And as far as Panda goes – just make sure that 99% of the pages on your site (that you allow to be indexed) have at least a few hundred words of “unique” content, and you’re fine.

4. There’s More Technology at Your Disposal to Squeeze Out More Profit Than Ever Before…

I’ll refrain from expanding on this one – as there’s literally 100 blog posts worth of exploration here (and that’s something I plan on doing at some point this year, at least in part), but I will summarize some of the key, relatively-new technologies that you can use to immediately multiply your average revenue per visitor in a big way…

* Build a Retargeted Audience from Key Properties / Segments.

Particularly if you’re in a high-ticket market (like FX trading, for example), then every visitor is sacred. So you’d honestly be insane not to start building a pixel audience that you can retarget at any time, right from day one – even if you don’t plan on running ads for several months.

I’ll try to go into the opportunity here in a future blog post sometime soon – but the ability to instantly reach all of your previous visitors, with any offer – regardless of where they are on the web – is epic. Especially considering that you can often bid far less in $eCPM to reach them, seeing as how they’ll often be on “mass market” sites where you can typically win impressions for next to nothing.

My RTB platform of preference, so far, has been SiteScout – which handles not only retargeting, but also a full suite of other media-buying channels, on virtually every ad exchange. Again – it’s a whole other blogpost, but RTB (realtime bidding) is very much in its infancy. Keep an eye on it… it’s what “SEO” was 15 years ago, in terms of opportunity.

* Pay-per-Call, Pay-per-Install, Pay-per-”Like”, CPA-driven content “unlocks”… etc.

There’s a whole new world of conversion metrics – and therefore profitable benchmarks – that can be tracked and quantified in today’s environment than there ever was a few years ago…

There’s dudes out there turning over 6 figures monthly with each of the above monetization models, day in / day out. Use creativity, and dig deep into what your “colleagues” are doing.

There’s a hell of a lot more out there than AdSense, these days…

5. SEO is Still the King of eCPC’s at the Prospecting Level…

And this is still the big one, folks.

Even with all the cards seemingly stacked against organic traffic these days (see below), it is still – far and away – the best ROI you’ll ever realize from a traffic-cost perspective when you’re prospecting for new visitors, new leads, etc.

Even if it means you have to perpetually turn over new sites on a weekly basis – chances are, it’s still many times more affordable to realize effective traffic streams from soley-organic properties, than it is to simply cave in, and start running PPC ads…

In short – it’s still the only place where you can “buy” real, motivated clicks for pennies.

And until that day ends – SEO will remain the King of ROI at the prospecting level.

So, those are the primary “Pros” of the current state of SEO, as it pertains to affiliate marketers.

And make no mistake: There is a big difference between the affiliate experience VS. the local business experience VS. the big-brand experience VS. the sole vendor experience… ad infinitum.

I don’t have time to address those differences today – but they are real, and the differences are vast. I’ll be addressing them in detail, quite soon.

But for now – back to the affiliate experience.

Let’s talk about what’s not so great, in 2013…


1. The “Great Content + Big Site = Lifetime Traffic” Model is Dead. D-E-A-D.

This is the one that is most painful to write about – both philosophically and personally. It unearths everything that’s wrong over at the G plex, and it sheds light on the death of what was once a great, user-driven business model…

It USED to be that if you actually followed Google’s guidelines, created a wealth of excellent content, and built up your site to be a huge repository of valuable knowledge for your marketplace – regardless of your particular business model – you could more or less count on an eventual, long-term, consistent influx of steady traffic from Google.

This WAS the reality, for many years. And it was a fair system, as it rewarded true effort with steady traffic. If you built lots of great content, you would receive lots of great traffic. And if you only built a handful of good pages – you’d only get a handful of good visitors.

Then… Panda happened. At first, the fallout wasn’t so bad. Most of the losers were big sites with slim content (particularly ecommerce sites), and so we could more or less agree with the logic.

But then, with each new Panda “update” and user-experience-driven algorithmic patch, it became clear that Google didn’t give a flying shit about increasing SERP quality. Far from it, actually.

This became increasingly evident, as Google continually started giving up more and more of its results to YouTube, Yahoo Answers, Wiki pages, Forum Threads, YouTube, Twitter, Blogspot, YouTube, eHow (really, Google?), Scrapers, and YouTube.

Did I mention that YouTube results practically dominate every keyphrase?

This is what has choked out legitimate, relevant and focused content on topical blogs, multi-user platforms (like Squidoo), and otherwise static authority sites that actually ADDRESS the user’s search query.

Why? My hunch is that it’s because YouTube & friends are “relevant enough” to avoid user revolt, there’s shitloads of content to draw from on those platforms – and what it does is it makes the AD BLOCKS legitimately more relevant than the organics.

THAT is the “user experience upgrade” that the Panda algorithms have accomplished for Google. It has NOTHING to do with combating spam, low-quality sites… and everything to do with turning off the free-traffic taps for sites that used to be able to earn that traffic by supplying Google with solid results to serve its users.

Google doesn’t need publishers anymore. And therefore… they don’t need to reward them.

These days, trying to draw in consistent traffic from the long-tail of search with a wide volume of good content is a fool’s errand. If you don’t believe me – try it. Better yet, go over to and start running estimated traffic lookups on all the major content sites out there. The ones in your niche, the user-driven sites like HubPages, Squidoo, InfoBarrel… etc.

They’re all dying.

Then, go look up eHow, Yahoo Answers, YouTube, Quora… etc. All those shitty, “gap-filling” content sources that Google loves to throw at searchers are thriving.

Do the math, friends. This isn’t about improving user experience. It’s about improving INVESTOR experience. This is Google pandering to the pigs on Wall Street, at the expense of the millions of legitimate, well-meaning publishers who’ve invested their life into building their content hubs – people who can’t AFFORD to build their audience through other means.

Search-driven content publishing, as a business model, is dead for legitimate publishers.

Let me tell you about one of my most ambitious projects in the past few years. I had really high hopes for this one, and I was waiting until we had a plethora of stellar results before telling you guys about it, and promoting it to my readers…

Maybe some of you have seen it on the blogroll.

It’s called

The idea was to essentially make it as simple as possible for people to start with affiliate marketing, by giving them a pro-affiliate platform to publish awesome product reviews, on an already-established authority site.

Unlike Squidoo/Hubpages, affiliate marketing would actually be encouraged – but every page is also human moderated prior to going live. This would keep out the “crap” and maintain tight standards, site-wide.

The biz model from there was to basically develop a backend product line for users, and maybe monetize somewhat with ads – and/or charge a premium for people to turn ads off on their review pages (called “krits”).

We went to fucking town, loading up the site with 900+ REAL product reviews, written by a small team of pro writers. We spent mid 5 figures just on content alone.

Every link ever built for Ukritic during its initial promotion phase was done with sweat. It was ALL the real-deal. Hell, we actually hired a publicist to go out and land us magazine interviews, we got on a radio show, we had writeups done on some of the key touchpoints in the general marketing world.

There again, we spent big money on real promotion. Another healthy 5-figures.

This is all prior to reaching out with list promotions, and/or attempting to bring in the member base. The whole idea was to get our own content well seated, and drive our own results – and establish ranking authority – so that we could bring members in and offer them a platform that truly worked.

Well… there’s a reason you’re only hearing about it now.

No matter what we did, no matter how stringent our content standards, and no matter how careful we were with linkbuilding – NOTHING would bring the site into Google’s good graces.

It is so disconcerting to watch some of our individual blackhat mini-sites, or individual database-driven mass scrapers, pull down more daily traffic, and more daily profit – than Ukritic. Which is the fucking poster-child of “what to do right”, according to Google’s suggestions for affiliate publishers.

Yes, it still generates some traffic, and some revenue (it basically covers our office rent)… but it’s a far cry from what this site would have been in years past. Before Google’s concern for “user experience” (aka. investor experience) in the SERPs, Ukritic would likely be conservatively adding roughly 50 – 100 new members a day, and averaging about 10K – 20K uniques per day, and in the range of $2K – $6K in commissions, daily.

But more than that… it would have been a great way for beginning affiliates to not only start earning relatively quickly/consistently – but we were enforcing actual value for the readership. The platform openly supported public product voting, so that only the stuff that’s ACTUALLY GOOD would be able to convert into real sales.

It was a great idea. And it was, admittedly, also a gamble.

So we rolled the dice, and counted on Google actually abiding by their own guidelines. And what we found, is that the business model they push directly (via Matt Cutts, via their own materials, etc), is total bullshit.

It literally makes more sense, from a business model perspective, to focus on building 5-page churn/burns – which provide NO value to anyone – than it does to shoot for the stars, and try to make something worthy for all parties, especially including the visitor.

That’s ultimately because Google is in the user-gouging business. And unfortunately… we now have to join them, if we’re going to survive in their playground. Quality is not the ticket. The ticket, friends, is ruthlessness.

But, this ruthlessness comes at a cost…

2. Organic Traffic Has Lost Most of its Value as an Capital Asset.

For all of the reasons above – especially regarding the death of the big, quality site model…

…organic traffic as an ASSET has largely decayed. The market for organically-driven traffic properties has become volatile at best. And it only makes sense from the buyers’ perspectives. The sheer volatility and risk involved with investing into organic traffic has significantly reduced buyer confidence, and therefore, the valuations for sites mostly dependent on organic traffic have plummeted.

Again, this means that there is no more gold at the end of the “good content, big site” rainbow. All you’ll have ended up doing is building yourself a temperamental income inside of a big, giant liability.

Now, some will argue that relying solely on organic traffic has always been a shitty business model. And I’d mostly agree. However, at least there was always some asset value involved, since – even factoring in things like ranking fluctuations and new competition – it used to be that domain authority, age and in general a long-established profile were things that would give that property a serious edge over any inbound newcomers.

Then, Google decided to ramp up its user-experience algorithms by introducing external penalties – things OUT OF YOUR CONTROL that could damage your sites.

These include the Penguin algos, the Unnatural Links warnings… etc. This has got to be the most blatantly-obvious move in Google’s history, in their campaign against the organic model.

Because now any asshole with a Fiverr account and $10 can go and destroy a 7-figure brand. Overnight. Nearly instantly.

And no, link disavowal doesn’t work. Nor do reconsideration requests. (Go and try, if you don’t believe me). And in the rare cases where they do… it usually involves MONTHS of waiting, and proof-of-effort in regards to link cleanup… etc.

The fact is, Google could instantaneously restore most of the value in organic traffic by simply setting the value of bad external factors to “0″, rather than making them a negative signal. The fact that they don’t do this – should be pretty telling to anyone with the remotest of deductive abilities.

This, more than anything, has degraded both the perceived and true value of organic traffic as an asset.

At best, these days, organic influx needs to be seen as a psuedo-paid traffic strategy, for the purpose of diverting that audience into other channels (pixel, email, social, etc.) as rapidly as possible…

When you sell a site that solely relies on organic traffic – what you’re selling is a billboard on a busy highway that’s on the brink of toppling over. You don’t know exactly when the sign will fall down, but you know that it inevitably will at some point – without any rhyme or reason, or warning. Could be next year. Could be next week. Both are equally plausible.

How much would you invest into something as insane as that?

Ergo… the death of a business model.

3. There’s More Moving Parts, and it Takes Perpetual Action to Maintain Consistent Influx.

SEO – particularly for affiliates – is now a lot more involved. Everything happens 10X faster.

This means that while ranking new sites is WAY faster… those rankings fluctuate 10X more quickly, and more often. What this has done is create the necessity for perpetual management in order to maintain organic traffic influx.

Whether you’re managing freelancers, platforms, software… whatever it is – the fact is, you WILL be managing something, all the time, in order to keep it coming in.

This is simply the cost of doing business in the new SEO playground. Gone are the days of watching your rankings slowly accumulate and trend upwards, month after month, until you cement yourself for years on end at the top of the pile.

Now the whole thing happens inside of a few weeks. Today’s SEO life-cycle is like watching how things used to work in 2006, except in time-lapse mode, where each 24 hours in 2013 is like 24 days in 2006.

This is good in terms of ROI turnover. And it’s bad in terms of long-term value. So this is more or less the other side of the double-edged sword with respect to ranking quickly.

4. Adwords, the Knowledge Graph, and Other “Rich Media” in Google’s Top-Fold is Increasingly Shrinking Your Total Potential Traffic via Organic SEO

This is a silent killer for alot of organic players – and many of them probably don’t realize the impact that this has.

I recently discovered the extent of this damage…

A few months ago, I decided to jump back in the saddle and hit some sites out in a trusted, tried & true niche that had treated me quite well in the past. I used to easily pull in several hundred unique visitors a day, per site, as soon as any of them rounded over the 1st page of results for any half-decent keyword.

And so I set things in motion, assembled my various network blasts, and sat back in anticipation.

I did end up on page 1 for essentially all of my targets. And boy, was I surprised to see how much of an impact Google’s new “user experience” upgrades to their layout has had on organic CTRs.

Positions where I USED to be pulling in 500 uniques a day in pos. #1 or #2 were now only netting 150, on a good day. This generally applied to all the other keywords in my target group, across the board.

I couldn’t believe it. And no, the search volume wasn’t down – according to all the trends, it’s either stabilized or in some cases increased, in that particular niche.

Therefore, it’s important to realize that given the volatility of trying to shoot for long-term rankings as an affiliate (bad idea), you need to carefully consider the cost of promotion – now that you’re often dealing with less than HALF of the available traffic (just based on deprecated CTR in the organics).

This trend will not reverse itself. Google, understandably, has no interest in restoring the strength of organic listing CTRs in the profitable spaces. They will, in fact, perpetually try to do just the opposite.

Therefore, you need to get more out of less, in today’s playground. Once again… ruthlessness required.

5. The Reality is Simply That Google Hates Affiliate Sites. Period.

And this is the big one, folks.

Regardless of what anyone (including Google, Matt Cutts, White-Hat “experts”, etc.) tells you, something I’ve just seen over and over again is that Google outright hates the affiliate model, period.

We’ve seen this in our own results.

We’ve seen this echoed – clearly – in leaked internal documents for Google’s remote rater contractors.

We’ve seen this perpetually play out over the last couple years in every competitive vertical.

We’ve seen this in Google’s shotgun approach to dealing with “low quality Adwords users” by carpet-banning literally tens of thousands of advertisers who had at ANY point in the past decade, decided to run an ad (or even a hypothetical campaign!) for what Google considered to be a “low quality offer”.

And ditto the above, for AdSense publishers (carpet banning).

I have literally watched as Google has taken action and sent warnings via WMT against an entire group of affiliate sites in niches where we PURPOSELY hosted each site on a different server, and promoted each site with entirely different methods. The WMT warnings ranged from unnatural links, to “thin content”, to malware… you name it.

All on the same day. What a coincidence.

Obviously, Google has people who manually curate the competitive verticals where money’s on the line for their advertisers (and them). Anyone who believe otherwise is either inexperienced, or they have one anomalous site on which they base the entirety of their results.

This is a fact. This is the reality. You can choose to stick your head in the sand, and head on over to SEOMoz (oops… that’s just “Moz” now – hmmmm…) and talk about how wonderful Google is all day long. But that doesn’t change the simple fact that if your business model revolves mostly around earning organic traffic – then you are no friend of Google’s.

Particularly as an affiliate.


Where do we go from here?

What is the future for affiliate marketing… SEO… and the “dream” in general?

If I build it… will anyone show up?

The Way Forward:

How to Embrace the New World…
And Exploit the NEW Opportunities…

Do you remember, as a kid, discovering that Santa Clause wasn’t a real person? Or the tooth fairy? (Or whatever else?)

Maybe you were sad for a few days… and maybe initial shock of resigning yourself to the fact that something that once seemed special was in fact, very ordinary, took a few days to wear off.

But pretty soon – you just simply moved past it. It was probably liberating, in some ways – to have any growing suspicions, or doubts in your subconscious mind become validated by direct confrontation (having the “talk” with Mom, or finding Dad’s santa suit in the closet).

The magic of Christmas, or of Easter, or of getting a dollar when you lost a tooth, wasn’t “lost”. It was simply shifted into a new context. For me at least – it was still just as much fun to receive presents, or chocolate eggs – or whatever – regardless of the source.

This is very similar to what has happened in the past 24 months, for SEO’s in general – and particularly affiliate marketers.

The inevitable “squeeze” has happened. And for many, the trap door beneath them has swung open. Perhaps, you’re one of them.

They have a choice – freefall, or adapt and learn how to fly.

The key, folks, is to embrace this new reality – get smart about it – and then evolve in order to thrive.

So… where are these “new” opportunities?

You need to consider both sides of the equation, in the wake of Google’s tumultuous stranglehold on the web marketing industry in general…

Some examples:

* Faster ranking cycles means that now you have a real chance at sucking in some serious traffic for those “holy-grail” keywords that, years ago, would be little more than a pipe dream.

Again, you can do this inside of a couple weeks using low-cost, big-horsepower services like High PR Squared

* Volatile SERPs are awesome for experienced affiliates in verticals where you’re not duking it out with hardened, well-heeled veterans. If you’re competing with traditional brick/mortars, or even less-experienced SEO’s, you’re going to crush them.

* Remember that most people still honestly believe – and follow – the bullshit myth about “great content” and “great user experience”. Exploit this for all it’s worth by outranking them with swaths of cheap, shitty links – and passable content.

* Actually MAKE USE of organic traffic. Don’t just expect it to roll in, day after day. Channel it into other audiences that YOU control. Email lists, pixel audiences, social channels… etc. Real assets that aren’t dictated by Google’s whims.

* Treat organic traffic as a paid strategy. Measure your eCPC’s (effective costs per click) with your campaigns, and get better at converting the traffic you bring in. Combine this with other traffic sources to discover which traffic strategy works best for your niches.

* Maybe this is the wake-up call you needed to finally step up your game, and get on the other side of the fence. You can really only go so far as an affiliate. Remember that as the vendor… you can afford to spend far more on traffic acquisition, while still realizing superb profit margins (far more than affiliates can).

And the biggest opportunity of all for affiliates in the new “era”?

Well… that’s coming up in the next blog post ;-)

Talk soon

~ Chris

(Disclosure: I obviously have a vested interest in LinkItPro, being that I’m their contracted marketing agent, working from my office in Canada. But I’m not actually a shareholder or partner in the company. Dave Kelly & Alex Miller are the co-founders. Just in case anyone was wondering.)

Tags: General Marketing Stuff

116 responses so far ↓

  • 1 Matt // Jun 26, 2013 at 10:47 pm

    Absolutely amazing read Chris, this hard truth is exactly what the industry needs to hear.

    It looks as if there is no light at the end of the Google tunnel as they are spiralling rapidly into the worst “Search Engine” out there.

    Here’s to hoping that one day gooogle gets their proverbial head out their ass…I for one will not be holding my breath!

  • 2 Rich // Jun 27, 2013 at 3:35 am

    Great & amazingly well-written post Chris :)

    From what I’ve seen over the past few years, and I don’t have as many quantifiable results as you for this, is that “content” is really about working at the core level of why people want to engage with a company.

    You’re obviously writing about how to “tap into” the traffic sources for keywords which people are searching for on G. But what I’ve found is that the most successful companies turn that around & work on the “thing” they actually create (they do the work), and only rely on Google as a way to share that with the world.

    All the times I’ve had big hits (and like yourself, I’ve had several major misses), it’s always been because I’ve had something special for people. For example, I did really well with a variety of software, whilst beauty & herbal remedies were blown out of the water. And I feel that happened because I actually cared about the things which were successful.

    In short – I’ve found it’s all about actually wanting to deliver the results you’re interested in. That’s why people call it “following your passion”, because when you do that, you bring that magic quality to whatever you’re doing – which is what draws people to you. You know more about this than me, but that’s my .02

    Looking forward to your next post!!


  • 3 Ryan // Jun 27, 2013 at 8:13 am

    Super cool. I’m going to try just this on a new crazy little niche I found to see if I can turn some sweet commissions, and then – the big test for me – see how long this lasts before I churn it and burn it. But very very cool new strategy – thanks!!

  • 4 admin // Jun 27, 2013 at 10:16 am

    @ Matt, I hear you dude. I think Google may be spiralling, but the problem is that they don’t have any reason to show restraint.

    Their marketshare utterly dwarfs all the other contenders, and as Bing has shown us so clearly – having a better product AND essentially the world’s largest budget, simply isn’t enough to reverse the trend on a global mass-habit.

    I think what MAY de-throne Google, eventually, is the evolution of how users access the web – let alone search it. The trends suggest that mobile usage with be on par with desktop usage (global internet usage) in about 5-6 years.

    At that point… Google will, once again, be an option, and not a habit. They have the right idea with owning Android and thus controlling the default search engine, but it’s not the same stranglehold that they have on desktop usage.

    Bottom line: They know they can call the shots, and the world essentially just has to live with them.

  • 5 admin // Jun 27, 2013 at 10:25 am

    @ Rich – I understand your sentiment, but the intentions and even user engagement level of an authority site does NOT determine how Google sees it, or how much damage it can withstand from an external signal standpoint.

    You’re talking about audience outreach in general, and Google’s SERPs aren’t really a part of that equation.

    There are millions of great sites – sites whose owners have, as you say, poured their heart and soul into their work, and focused on the content, rather than the rankings.

    Sites like Or even Ukritic, for that matter. Not to mention every real-life example of insanity like this that you can find in the comments on Matt Cutts’ blog. (That will help shed some real insight on what’s actually happening out there – if you’re so inclined).

    The point is that Google shouldn’t dangle the carrot if they’re not going to live up to their own guidelines, or come through on their own advice.

    Look at the SERPs, man. It’s a litterfield.

    And there’s a reason why – which has nothing to do with user experience.


  • 6 admin // Jun 27, 2013 at 10:27 am

    @Ryan – if it’s not a niche with hordes of competition, you will probably rank for a very long time, regardless of the aggressiveness of your linkbuilding.

    Good hunting!


  • 7 Rich // Jun 27, 2013 at 11:26 am

    Agreed Chris – I guess I missed the point of the article, which is about the quality & benefits of ranks / SEO

  • 8 Coleta // Jun 27, 2013 at 11:32 am

    This is truly an “EPIC” post and a great read. It is confusing, with some people saying that you need to create tons and tons of content and “EPIC” posts to rank well. But I’ve done that and my sites all died. Anyway, I did use your “Aztec Pyramid” on a new site that I just started (the campaign was completed about a month ago). I’m ranking at the bottom of page 3 for my primary keyword.

    Just as soon as I have the funds, I’ll sign up for your high PR service and see if that helps. Thanks for telling it as it is.

  • 9 Steve // Jun 27, 2013 at 11:42 am

    I have to admit I didn’t think I could ever find such an in depth dissection of the “SEO & Google Equation Today” (so to speak) on a blog…

    I am torn by mixed feelings, but one of the most important ones is I that I am sort of humbled by your knowhow, but more importantly, your PASSION that breathes through your post.

    I have a question though… a technical one.

    What is your take on valuable content, user driven, from public pages/groups on the giant Web2.o Networks, like FaceBook, LinkedIn, etc?..
    (I purposedly didn’t mention Gplus here)


  • 10 admin // Jun 27, 2013 at 11:52 am

    @ Steve – do you mean in terms of value for rankability themselves, or as link sources?

  • 11 Jacob King // Jun 27, 2013 at 11:57 am

    Holy shit, you just crushed it with this post Chris.

    SEOs just can’t seem to get the right mindset, no matter how many times they get pounded over the head with it.

    Thanks bro, I truly appreciate the time you must have spent putting this together and dropping all this knowledge.

  • 12 Clayton // Jun 27, 2013 at 12:00 pm

    Another epic post. It is really disheartening to hear friends who built up their site/s the “right way” talk about how they still get slapped and don’t know how to/can’t fix the site to regain rankings.

    What is in most light seen as a “safe” strategy for building a site is actually MUCH more risky in reality. The less risky thing to do would just be to greyhat everything, accept the consequences, and be able to pivot as quickly as possible.

    Also, this quote:

    “This became increasingly evident, as Google continually started giving up more and more of its results to YouTube, Yahoo Answers, Wiki pages, Forum Threads, YouTube, Twitter, Blogspot, YouTube, eHow (really, Google?), Scrapers, and YouTube.”

    ….hilarious! BAHAHAHAHAHA.


  • 13 Shaun Hoobler // Jun 27, 2013 at 12:01 pm

    So you’re saying that I can register a new domain, throw up a 5 page affiliate site, buy a linkitpro package or similar and rank within a week or so? I do have trouble believing that, but it’s worth a try.

  • 14 Sweet // Jun 27, 2013 at 12:04 pm

    This is a great read. I like the use of cuss words when…just makes me smile because you can tell you like Google :)

  • 15 Karen // Jun 27, 2013 at 12:05 pm

    so you are saying, Chris, if you can’t beat them, join them? Put out crap sites? (shudder)

    well after 2 authority sites of mine were almost destroyed by DDOS attacks and brute force attempts on my wp-login.php files – I’m beginning to wonder if any of it is worth it.

    Luckily I have always been able to make money from my services – even though I crave passive income – does that even exist anymore online? – From what you’ve written above, Chris, it appears not.

    I think Google has never had anyone’s best interest at heart – so why even ever count on their free traffic? I’ve always considered traffic received from Google as a bonus – don’t you think that is the smarter way to look at this whole issue?

    I think it’s a lot betterr to completely ignore SEO and Google’s stupid games, and use social media or better yet, paid advertising to promote your sites such as solo ads, paid classifieds, etc.

    Google can kiss my you-know-what.

    Thanks for a great post, Chris – as usual – very thought-provoking! :)

  • 16 Metodi // Jun 27, 2013 at 12:07 pm

    Great info Chris.


    If I was interested in launching a new product site – not affiliate site, but own unique product – would something like the Giza Pyramid make any sense?

    I mean to drive traffic to the main money site (the actual product)?

    Or should one use Giza Pyramid towards hub-sites on which to collect email etc and from there redirect people to the main money-site?

    Asking as it seems life-span of those hub-sites is short…


  • 17 admin // Jun 27, 2013 at 12:09 pm

    @ Shaun (#13), You’d be surprised.

    I’m not saying LinkitPro is the “only” way, the strategy is just to load up on as many high PR links as possible – and our solution, along with possibly a few others in the marketplace – makes that as affordable and scalable as possible.

    The key as always is keyword research, though. Make sure it’s going to be profitable before investing time & energy…

  • 18 admin // Jun 27, 2013 at 12:11 pm

    @ Karen – some good points there as well.

    The main problem is that Google dangles that carrot, saying that good content and good UX will be rewarded, whereas spammers will be punished.

    I’m just not seeing that as a reality.

    Google should just say, “we don’t care, so buy ads”. At least it would be honest…

    As for passive income – the best thing I can recommend to you is to build up an avid audience and impress them regularly. The “passive” part is the chain-reaction effect of having a good reputation and people talking about it.

    That’s about as passive as things get, IMO


  • 19 admin // Jun 27, 2013 at 12:14 pm

    @ Metodi – I would only do that if you KNOW for sure that there’s gold at the end of the rainbow (keyword).

    The Giza is great for real business sites, etc. but it takes a while for the results to kick in.

    Also, if it’s you’re own product, you might want to consider other channels first, and then focus on SEO as an additional stream down the road…



  • 20 Tom // Jun 27, 2013 at 12:20 pm

    Great post… again. Can’t wait for the next post (is it about retargeting?)

    Also, will the High PR Squared packs be effective on the 5-page sites you mention? Is there a word-count you recommend.

    Finally, do you think having an optin box or squeeze page on a site can raise red flags sooner for our sites?



  • 21 Metodi // Jun 27, 2013 at 12:23 pm

    Thanks Chris.

    Yes, it’s own product and main website.

    Product is in competitive niche AND it’s a physical product that will also sell on places like!

    I was thinking of buying PPC traffic first anyway



    I was one of those Google AdWords shut accounts, although I have NOT used AdWords since 2008!

    But just last week my account was shut forever for violating Google’s policy (maybe back in 2008? I don’t know)…


    Interesting how arrogant Google has become.


  • 22 Ron // Jun 27, 2013 at 12:29 pm

    Another great post Chris. And spot on. It’s called planned obsolescence. Plan on your websites expiring, but much more quickly. I have noticed basically the same thing. The timeline keeps getting shorter. And if you escape one update, you will in all likelihood get pounded by the one after that.

    People love talking about churn and burn and think it’s sexy, but it is a PITA compared to growing a bigger authority site. Especially on the content side where you already wrote great converting copy to get the clicks. Try rewriting something that converts well ‘x’ number of times. This business is getting annoying!

  • 23 Cygnus // Jun 27, 2013 at 12:47 pm

    Fantastic and spot on.

  • 24 mike // Jun 27, 2013 at 12:54 pm

    Great post. Thanks. What is odd, I think, is that Bing and Google are closing small advertiser’s PPC accounts left and right for minor violations.Yes, most but not all are probably promoting affiliate offers. So if they don’t want to give the little guy organic traffic and they don’t want to let him buy ads what happens.
    Looks like the answer is clear and the big corporations are fully taking over the Net..

  • 25 easycash // Jun 27, 2013 at 1:21 pm

    Hi Chris

    I love to read your posts, even if those are a limited event.

    What you say here is exactly what I told years back, when the first Squidoo slap wiped out a lot of affiliate earnings, including mine.

    Google is NOT the internet, it’s a Website with a shitload of investors which want to see a yearly grow of 10%+ each year.

    So how do you keep your shareholders happy and give them what they want….

    You tweak the this case the search results.

    By that you force businesses and SEO companies etc. to invest into ADWORDS to appear at first place – first page.


    And due to Google’s power in the marketplace and the fact that they also owe YT etc…they can rule that and play the game the way they want.

    And as you mentioned, they give a s—t to people which NEED to rank for something to make money.

    What they care if YOU make money, they care to make money for them in forst place.

    The perfect solution in Googles eyes would be to have a full first page for PAID search only.

    Like a gigantic paid search directory.

    Maybe that’s not that crazy at all – nobody ever wrote that Google has to be a free search engine.

    My way out of this is focusing on YT and G+, Adswaps and PPC.

    Have a nice day and chill out folks, it’s not worth to break a sweat trying to change history – rather swim with the flow.


  • 26 Pat Johnson // Jun 27, 2013 at 1:32 pm

    Sorry to say chris,

    but you state that the only networks’ footprint is wordpress so therefore there is none… that statement couldn’t be further from the truth… there are hundreds if not thousands of other platforms that Google expects to see links coming from…. so having every link coming only from wordpress platforms is a definite red flag… just sayin’


    It will be intersting to see if you even post this comment…. if you don’t, well at least I know you will have agreed with me

  • 27 Umair // Jun 27, 2013 at 1:42 pm

    I used Linked in Pro Service on my 5 page good content site and it did not make any difference. It’s has been months since LinkIT pro campaign.

    Sent email to support but they did not bother to reply.

    I feel one MAIN objective of your apparently detailed and critical articles is to get people signup for your stuff in a very indirect way.

  • 28 admin // Jun 27, 2013 at 1:52 pm

    @ Pat – The point is, who cares if it’s a red flag.

    And it’s not like most people ONLY use one link source. If you’re concerned, build a few hundred links with other low-tier sources (bookmarks, comments, etc.) to quickly and affordably dilute your high PR stuff.

  • 29 admin // Jun 27, 2013 at 1:57 pm

    @ Umair, #27

    I have serious doubts as to the validity of your claim regarding us ignoring tickets. Please go ahead and post the ticket ID, so we can follow up on it.

    I can tell you for a fact that every ticket in our system has been resolved/responded, as of today.

    Also, feel free to email me the details of your campaign at In most cases, if you don’t see movement it’s because your target keyword is out to lunch, or your site has other issues.

    And actually, the MAIN objective of this post is to get people to think about the reality of SEO from an affiliate perspective.

    If the MAIN objective was to slag my swag, it wouldn’t be 6,000 words long.

    Regardless, you’ll also see why your little conspiracy theory is not the case, in the very near future.

    I do have a primary agenda, and it’s certainly not to sell you LinkItPro’s services – we do that through other channels.


  • 30 Paul // Jun 27, 2013 at 2:05 pm

    Chris- firstly thanks for the entertaining and very accurate summation of where Google is now in 2013 and where it is going.

    You have basically highlighted everything that Google is doing to increase it’s own revenue and screw over publishers and end users alike at exactly the same time that I am following the European Commission investigating Google for breaching antitrust laws!!!!

    Please keep telling everyone exactly how it is

  • 31 admin // Jun 27, 2013 at 3:09 pm

    Paul – my pleasure.

    I think people have this perception of Google as “good” simply because it’s widely used.

    They pay like 2% tax by exploiting the hell out of offshore tax loopholes, and they’ve been sued by everyone from the FTC to the DOJ and now the European Commission.

    Does that sound like a trustworthy company to you?


  • 32 Charlie // Jun 27, 2013 at 3:48 pm

    Great post Chris.

    It’s been a long time coming but I’ve just started dabbling with Affiliates and it’s addictive.

    Nice to know that there are still opportunities, even if we need to be more careful/ruthless with our domains these days.

    It is increasingly obvious though that Google are trying to stamp out affiliates and generate higher ad revenues for themselves.


  • 33 Lakshmi // Jun 27, 2013 at 3:51 pm

    Chris, thank you for laying it all out so clearly and in depth – I was considering building authority sites after getting affected by the exact match domain update but reading your post has dispelled that idea.

    So going forward would getting into Affiliate Recon and building 5 page sites around those niches combined with High PR Squared work as a game plan? If I were to take this path what would be the best strategy you’d recommend? (i.e. how fast would you put up sites, best things to promote – CPA.. etc.) I’d be glad for any tips and suggestions you might have.

    Thanks a ton again for this detailed analysis..! It’s saved me a lot of time trying to follow google’s supposed guidelines for creating quality sites.

  • 34 Param // Jun 27, 2013 at 4:01 pm

    One of the best blog post i have read in last few weeks. I do agree with churn & burn model of yours as myself is seeing lot of brand new sites ranking on front page of google.

    Any idea whats the deal with Russian backlinks? The sites ranking on top in my niches have footer links mostly from russian sites. I have no idea where they are buying such links.

  • 35 Joe // Jun 27, 2013 at 4:18 pm

    Anyone who has doubts about Chris’ post here should ask themselves how often they see’s pages on Google Page 1 these days.

    Only once in a while do I see their pages in the last 12 months or so. was all about quality content. They dominated for years until google didn’t give a monkeys about them any longer.

    So, yep, Authority does not provide you with immunity these days in the eyes of Google.

  • 36 Ken McFarland // Jun 27, 2013 at 4:28 pm

    After a lengthy illness, I’ve been trying to catch up on where I.M. stands these days in hopes of rebuilding some of my old moderately successful Amazon affiliate sites.

    After reading your post, Chris, I’m thinking that things have become simply too complex – that Google has stacked the deck too fully against the affiliate model.

    Don’t know what your next post will suggest as an alternative, but for now, I’m abandoning affiliate efforts and will focus on writing Kindle e-books instead.

    Yes, I know that like Google, Amazon too is a corporate, shareholder-beholden behemoth, but for the time and effort involved, it seems to me that the little guy has a better shot with Amazon as a Kindle author than as an Amazon affiliate.

  • 37 admin // Jun 27, 2013 at 5:16 pm

    @Lakshmi #33 – I would actually first of all take a look at any current or past niches where you’ve seen results, and start there with some churn/burn sites + High PR blasts

    One thing I need to re-clarify is that I’m not saying that all SEO is “dead”. It clearly is not. But for the affiliate business model, it’s just an increasingly volatile traffic method.

    The field is still WIDE OPEN in all of the geo markets, for national brands, and in general for anyone who’s not an affiliate.

    Google openly admits that they don’t see the value of the “middleman” (which is ironic, since they are literally that).

    Hope this helps…


  • 38 admin // Jun 27, 2013 at 5:16 pm

    @ Param – that’s likely the SAPE network.

    You can buy blasts at


  • 39 admin // Jun 27, 2013 at 5:19 pm

    @ Joe – great example!

    You’re right, is a prime case-study of how quality is NOT the ticket in the SERPs…

  • 40 admin // Jun 27, 2013 at 5:21 pm

    @ Ken, re: Amazon

    You know, I wish I could offer experience-based advice here with Amazon and long-tail traffic to promote their products, but I’ve never launched serious AMZ campaigns.

    I would think there’s still a lot of money on the table using churn/burn database-driven product directories, etc. but perhaps I’m wrong.

    I wish I could tell you more.

    Using keyword-focused mini-sites though for specific profitable offers IS still totally viable and profitable, but you do need to adjust the business model accordingly.


  • 41 Pat Johnson // Jun 27, 2013 at 6:17 pm

    quote:”And it’s not like most people ONLY use one link source.”Quote

    You are right Chris… but If I didn’t have the experience that I do and If I didn’t know any better, I would think from your endorsement and from the sales page that linkitpro was all that is needed… seriously, it’s just another blog network like many others put together by your good buddy and business partner Dave Kelly, in fact it’s been around since 2010…nothing new here!

  • 42 Dan // Jun 27, 2013 at 6:22 pm

    Have you explored or tried the type of “SEO” that instead of manufacturing new content and embedding your link….you attract links/shares via. Viral type content that’s image or vid intense.
    Guy named Chris Munch has been doin this for years apparently pretty successfully.

    Also, there’s 2 popular , old-timer, nerds out there with a “link liberation” concept, (Leslie Rhode & Dan Theis.) Here again you basically share quality content with influencers on FB, Twitter in your niche, get them to follow, share, link to your stuff.
    All of this back door type SEO would probably make Cutts smile I would think. But both methods are similar in that you attract instead of force the link….but wondering if you’ve got experience here?

  • 43 admin // Jun 27, 2013 at 6:22 pm

    Pat – What’s also not new are the thousands of people ranking from these links.

    What IS new is the fact that we’re boosting the shit out of each post so that the PR remains intact.

    Also, in many cases it is all that’s needed for the churn & burn model, which apparently you’re not that experienced with.


  • 44 admin // Jun 27, 2013 at 6:26 pm

    @Dan – that’s a good model outside of affiliate marketing, for sure.

    Again, I’m not saying that SEO has died. As long as there’s search engines, it’s still alive.

    What I’m saying is that while things like negative SEO are possible – why would you invest so much effort and stake into something that could just become obliterated?

    This is only really an issue in the high-comp verticals, but then again – as an affiliate – that’s where the real money is…


  • 45 jeff // Jun 27, 2013 at 6:52 pm

    Hey Chris…

    Holy Shit… Awesome post. I know you are kind of repeating what you said in your last post in October here – but shit you are right. And it’s really putting shit in perspective.

    This may sound like a dumb ass question…. but what is a “Pixel Audience”? I’ve never heard of that and a Goog Search didn’t clear it up.

    Man. Thanks again for the fucking awesome post. I’m about to make some fucking money!

  • 46 admin // Jun 27, 2013 at 6:56 pm

    Thanks Jeff :-)

    A pixel audience is a retargeting audience, that you can then reach at any time via RTB display advertising, across roughly 90% of the web.

    Platforms that support this are SiteScout, AdRoll and ClickCertain, as well as a few others.

    I like SiteScout myself.

    I’ve also used ClickCertain, but they’re still in beta and are sorting out a number of interface issues. Once they get all that crap sorted they’ll be a great platform as well


  • 47 Steve eMailSmith // Jun 27, 2013 at 7:10 pm

    “@ Steve – do you mean in terms of value for rankability themselves, or as link sources?”

    I meant as link sources, Chris…

    I already tested rank-wise.
    A mere FB post in a public FAN page with 80 fans and a lil’ bit of traffic, already outranked (for the specific KW) the exact match domain site with lots of content on the SEO optimized page…


  • 48 jeff // Jun 27, 2013 at 7:12 pm

    Awesome man! Is there a forum or anywhere I can go to learn how to make that shit work and get it profitable? Learn the things these 6 fig. guys are doing?

    Getting on the front end of something like that would be fucking awesome.

  • 49 jeff // Jun 27, 2013 at 7:16 pm

    So when you say build a pixel audience – it’s not like an email list.. this is something completely different than having an email list or twitter or followers or FB fan page likers…

    Do you own these people in a “Pixel audience”? Once they have hit your site you can access those specific people on demand somehow when you have an offer ready for them?

    man.. sorry if these questions are oozing newb… but I am a newb when it comes to Pixel audiences and retargeting campaigns… literally ZERO knowledge.

  • 50 admin // Jun 27, 2013 at 8:17 pm

    @ Steve, #47

    I hear you on rankability – not a hard thing to do, especially when FB or whoever gives you your own static URL at a certain fan level.

    As for link sources, they are nofollow generally. I personally believe NF links pass juice, but I wouldn’t invest a whole ton of time/effort into their acquisition.

    Use them more for traffic



  • 51 Dan // Jun 27, 2013 at 8:18 pm

    I miss the good ‘ole days. I guess the sedentary, lazy-super affiliate of yesteryear where hours of work literally paid off in yearly returns. Now we need to be disciplined, alert, and proactive.
    (Any of those words out in front of “affiliate” make it an oxy-moron).

  • 52 admin // Jun 27, 2013 at 8:23 pm

    @ Jeff, if you’re referring to the RTB space in general, you probably won’t find a whole lot of credible info on public forums.

    It’s a very new technology in terms of overall adoption, with lots of wrinkles to iron out – and the only people REALLY using it (en masse) are the Fortune 500′s, and to some extent, individuals or SMBs on the cutting edge in the marketing vertical themselves.

    Also, a pixel audience is one that you can reach via the hosting platform at any time, and with any ad set (so long as the networks approve them, which isn’t hard to do).

    You still need to pay to serve up ads, but you’ll be reaching an audience you know very well, and you’ll be able to reach them consistently.

    As far as ROI goes in the paid traffic space, you’ll be hard pressed to find a better payoff than with retargeting.

    It is somewhat similar to having FB fans (moreso than email subs or twitter followers), because you’ll be able to reach them with your message on sites that they frequent – FB, for example.

    However, like I say, you still need to pay for impressions, but generally your CTRs are so good (if they recognize the ads as being “you”, and also if you have an interesting hook/call to action) that the eCPC is incredible.



  • 53 admin // Jun 27, 2013 at 8:30 pm


    Yeah, I hear ya man.

    This is still possible in the smaller niches – or if you’re using platforms to orchestrate SEO on autopilot…

    But it’s slightly different than it was in 2006.

    That said, though – we can rank a LOT faster now.

    And the eCPCs are still WAY lower than running PPC, etc.

    Double-edged sword.


  • 54 Stephen // Jun 27, 2013 at 10:26 pm

    …so ole Google has sold it’s soul to Big Money. The portrait of Dorian Grey is spelled G-O-O-G-L-E.

    …aw, c’mon, you know you saw this coming, Chris. I’m just thankful you’re here to slap us silly and set us straight.


  • 55 Tony. M // Jun 27, 2013 at 11:10 pm

    One place area that I see always making regular money is from the WSO parasites on the WF – constantly selling 95% shite to people who are simply desperate to make a few quid online.

    I expect this mob don’t have to worry about ranking, as all they need to do is jump on the affiliate surf board and bombard their list with the next rehashed pile of junk being sold by one of their JV’s.

    I hate to say it but doing the right thing today just don’t pay. As far as I can tell – Google is soul-less in-human machine that has ONLY one thing that matters . . .

    ? . . and that’s simply making money! It doesn’t care in the slightest about ruining lives and killing off any business that has worked it’s butt off trying to provide value.

    I see Matt Cutts like I do a politician – nothing but a liar that deliberately misleads us.

    We’ve know for years that Google hates affiliates. It’s okay for them to make money but not for us!

  • 56 Jay // Jun 28, 2013 at 2:34 am

    Chris, I appreciate the honest insight. As someone new to affiliate marketing I’ve looked at some of the offers available on WSO and even purchased a relatively inexpensive video series. You summed up the 75% I’ve watched so far (I could have saved my $30)

  • 57 Chet // Jun 28, 2013 at 3:30 am

    Personally speaking, this is the best post for affiliates in 2013!

    Question:- Does linkit pro service (High PR) use drip feeding or blast the links at one shot?

  • 58 Mirko // Jun 28, 2013 at 9:32 am

    Hello Chris, as for the backlinking stuff. Do you recommend to start right away the Linkitpro High PR links on a brand new domain. Or better let it age 4 weeks and then point these links on the new site?

  • 59 jeff // Jun 28, 2013 at 1:57 pm

    Thanks for clearing up the pixel stuff up brother.

    You don’t post often…. but when you do…. it’s the shit.

  • 60 Simon // Jun 28, 2013 at 2:19 pm

    Hi Chris,

    Great post! I was wondering if you could explain a bit more about your ad-lib spin-scraping for directory sites? I’ve built one in the past but I hired writers to write the blurbs. What programs or methods would you recommend for this?


  • 61 Tony. M // Jun 28, 2013 at 8:48 pm

    I personally believe that Google is deliberately misleading all of us!

    I think they see SEO simply as a way of manipulating and gaming the search engines.

    I reckon their algorithms are designed to game us and to get us running in all directions – and to be fair . . .

    I think it’s working!

    Please come up with a new strategy that can help us Chris!

    If the price is within my budget – then I’m in!

  • 62 Greg // Jun 29, 2013 at 1:00 am

    Hi Chris,

    Great post and one that validates what I have been observing as an SEO consultant over these big updates of recent times.

    Google clearly are serving themselves while the whole world thinks to find something the must “Google it”, and they remain under this spell even when the serps are as crap as they have become.

    Hard trend to break, especially when Google disguise the search results with their “Ads Above The Fold” breaching their own guidelines policies they impose upon the rest of us.

    Had a client mention to me a few days back that after asking enquirers where they found him, they mention it was Google, he probes deeply to find out if it is the ads they click on or the organics. Answers vary but he did point out from all his surveying that most respondents did not have any idea that the top listings were ads.

    It is refreshing to get your take on all this and I am amazed at how slow others are to get “it” and act accordingly. I am referring to those I compete against in general, not anyone commenting here.

    I have recently launched a low cost SEO service using the nEMD approach and three weeks in, I am close to page one for 9,900 searched keyword.

    Near Exact Match Domains I call ‘em nEMDs – you know the ones with a letter or digit at the end or somewhere in the domain, dot coms are a virtual endless supply of disposable domains anyone can get for virtually any keyword, hit it with a ton of links, get the fast results and apply your “churn and burn” approach.

    Am advising many of my clients to head down this pathway, keeping their existing quality content and branded websites, whilst scooting in under the proverbial radar to snatch the traffic. Even seeing opps here with just a one pager and all nav links going right through to the mother site working well.

    I used tell them, they could count on #1 eventually, but as we both know with the latest authority stamp, there is no way for some keywords to get past the big fat autho -sites, so just go after some different keywords.

    Thanks for you 6,000 words man, a marathon effort was required in about 4 sittings just to read it all very carefully, but I have learned a ton from you over the years and I always look forward to your take on things, and what you come up with next.

  • 63 Chris // Jun 29, 2013 at 11:56 am

    Chris, what are you seeing outside the affiliate type markets. You seeing similar fluctuations or they a bit more stable. I know in the local markets i monitory they are anything but stable. lot of rollover.

    Also, are you keeping your sites out of GWT and analytics and what about domain registration?

  • 64 Doug // Jun 29, 2013 at 6:00 pm

    Hey Chris,
    Concerning local SEO, I was wondering if I should hold off on your PR2 products until the domains have aged awhile, or do you recommend jumping in regardless of age of domain?

  • 65 nam // Jun 29, 2013 at 9:47 pm

    Hey Chris

    Thanks for always sharing your thoughts on SEO.

    Anyone that thinks chris is trying to indirectly sell us link pro is just being negative. The evidence is in ur blog post. Ur speaking from ur exp not using some implicit selling method. Plus, its not ur style. For the past couple years I’ve been lucky enuff to stumble on ur blog, and I find ur message the past yr to be consistent.

    I’ve signed up with rocket theme, I care about my users exp. I thought that was the wave of the future. I don’t want google to dictate the way I market. I understand SEO and ads or two different ball game. But users are still going to a page that u created. I wonder how my strategy is going to change upon learning this. I respect chris a lot, even when he tells the hard truth.

  • 66 You Are 3 Feet Away From Changing Your Life // Jun 30, 2013 at 3:21 pm

    [...] contrast, I was horrified by this article by The Lazy Marketer.  He goes on and on about what is wrong with the state of the internet. And, sure, he shares a lot [...]

  • 67 Travis // Jun 30, 2013 at 5:31 pm

    Great and informative post as usually Chris! What does all of this mean for someone who has an e-commerce site in a niche selling products? Do these same rules apply to these types of sites as well?

  • 68 Walid // Jul 1, 2013 at 9:55 am

    A question. I have recently been building a site based around your Conduit Method. At the moment, apart from the home page, there are about 6 “report” pages, all monetized. In your opinion, if I have $197 to spend, would I be better off investing in an “Aztec” pyramid, or in 60 High PR links? I’ve been back and forth on this all day because I really don’t know the answer…

  • 69 admin // Jul 1, 2013 at 2:34 pm

    Hey guys – went AWOL there for a bit, I was camping on a little Gulf Island (called “Saturna”).

    Anyway, I’ll have some responses to recent comments posted shortly



  • 70 admin // Jul 1, 2013 at 7:33 pm

    @ Chet, #57 – The tier 1 links (actual backlinks) are posted naturally, basically as/when a participating blog accepts the content.

    The tier 2 comment layer is automated, but we find that these links generally don’t fully “show up” for a few weeks after they’re initiated, and they certainly won’t all be indexed immediately. As Google will find them, they’ll be just as good as any drip-fed service.



  • 71 admin // Jul 1, 2013 at 7:35 pm

    @ Mirko, #58 – Since we’re not talking about that many actual tier 1 links, you won’t tank a new site by using the HPR service right outta the gate.

    Also, keep in mind that we currently see almost no “age” benefit. We can just as easily rank a new domain as we can one with age.



  • 72 admin // Jul 1, 2013 at 7:43 pm

    @ Simon, #60 – re: “Adlib blurbs”.

    Typically what I’ve done is had these content solutions developed at the CMS level, where I can create a spintax “template” that then pulls in certain entries from the database.

    This is programmed in-house.

    So for example, the first sentence of my template for a geo-niche directory might look something like this:


    [BusinessName] is {your first choice|the best option|highly recommended} for {dental care|dentistry|dental & orthodontic procedures|cosmetic dentistry|personalized dental care} in the [CityName] {area|region|municipality}.


    Pull as much database items as you can, and as frequently as you can, to effectively “make” your own unique content en masse.

    Trust me, these pages get indexed and – in niches that Google doesn’t actively police – you can maintain incredible long-tail rankings for a long time.

    One of mine has been going strong for a few years now.


  • 73 admin // Jul 1, 2013 at 7:45 pm

    @Tony, #61

    I believe that’s essentially always been the case. It’s just that Google’s getting more brazen about it lately.

    The “way out” is to use Google, rather than rely on them, and build real assets (customer lists, audiences, etc) in the process

    More on that soon


  • 74 admin // Jul 1, 2013 at 7:48 pm

    @ Greg, #62

    Thanks a ton man, I appreciate it.

    The additional/sattelite nEMD strategy for clients is something I’m recommending for our agencies to sell as well, to add traffic streams and insulate client’s traffic, particularly for national brands or otherwise not a “local” business.

    Plus it’s basically an upsell, too. Extra profit, same client base.

    Take care, and stay tuned…


  • 75 admin // Jul 1, 2013 at 7:51 pm

    @ Chris, #63

    Actually, while it’s clear that Google does target affiliates in particular, it’s more the competitiveness of a niche in general that seems to be the qualifier for “human intervention” on Google’s part.

    Most of the geo-specific, local biz keywords that we monitor are honestly still very stable, and there’s simply not enough competition to warrant a churn/burn approach. Or Google’s heavy hand, for that matter.

    Myself, I can really only say that I see this in the “known” niches. Stuff where ad revenue is at stake.

    Google guards the goalposts that effect them pretty religiously…


  • 76 Brad // Jul 2, 2013 at 12:08 am

    I couldn’t agree more with this post, Chris. Ask me why…

    I bought a website from for $10K back in February. After Google’s latest “update” my traffic went from close to 25k uniques a month down to around 10k. It made me want to cry.

    But you can only learn by experience, right? I will never EVER again invest my money trying to “rank” an “authority” website in Google. I am not even blaming them either because you should never put all of your eggs in one basket. EVER.

    So your model of “churn and burn” is exactly what any affiliate should do. It’s simply not worth the risk trying to get Google to like your website. Instead, manipulate Google until they catch you, then rinse and repeat.

  • 77 Chetan // Jul 2, 2013 at 2:18 am

    Hi Chris- Hope you enjoyed the mini vacation. Thanks for the update. Look forward to your future posts.

  • 78 Bearworks // Jul 2, 2013 at 7:10 am

    If what you’re saying is accurate, and I am not saying it isn’t, it would seem a site set up to use adsense would be a well received site by Google. Which means the authority site that brings back repeat visitors would prosper. Yes, I understand that based on some of the recent events, it looks like they are a thing of the past, but adsense is still a money maker for Google and it needs to have a place to reside. I have not been doing SEO long enough to be an analyst, but what is the possibility that the major sites that have been slapped had other issues? I am also not naive enough to think Google has the “users” best interest at heart. But it seems to me, at some point, the content filled, quality, repeat traffic sites still have a place in the serps. At least I would like to hope so.
    The other option is to boycott Google and all jump over to Bing! Can we create a revolution?

  • 79 admin // Jul 2, 2013 at 3:39 pm

    @ Doug, #64

    Honestly, no. Again, I really don’t see age as having a valuable (enough) factor in today’s SERPs.

    When you monitor insane spaces like pharma, adult and payday, check out how new those domains are. Some are literally weeks old.



  • 80 admin // Jul 2, 2013 at 3:41 pm

    @ Nam, #65

    I think the key in general is to ignore Google in your business model, but INCLUDE Google in as ONE OF your traffic sources.

    Don’t make the mistake of building your business model ON Google.

    Reads a bit convoluted… but hopefully that makes sense


  • 81 admin // Jul 2, 2013 at 3:45 pm

    @ Travis, #67

    It depends how “on the radar” your niche is in terms of aggressiveness.

    Also, keep in mind that Google will naturally want you to pay for product placements in their Google Products search engine, which then gets ported into the organics.

    If you’re selling in obscure places – or niches where ads are banned (such as ammo, ecig, etc.) – organics are still fairly stable as a primary traffic source.

    Otherwise, REALLY focus on making ads profitable, and treating SEO as one source of many – whilst focusing on audience engagement via email and other leveraged channels.


  • 82 admin // Jul 2, 2013 at 3:52 pm

    @ Walid, #68,

    The HPR squared product is actually best for ranking a root domain for a single profitable keyword, as opposed to propping up long-trail traffic, say with a conduit site.

    For a conduit site, sometimes a soft touch is best – and it’s actually (in these days) often best to get into more obscure niches, and focus on high conversions rather than traffic levels.

    We have some sites getting like 10 visitors a day that still turn over a decent 3 or even sometimes just over 4-figure profits.

    In high-comp niches, this simply isn’t the case. You’ll have to promote each page (hard), and the model may not really be that viable.

    But in obscure markets with specific products, it’s still a killer strategy, and there’s no end of products to promote like this.

    So I would stick to lower-comp markets right now, go very specific, and use an Aztec or something similar to nicely and naturally add some link juice to a site with a max of 10 pages.

    Let them gestate and soak in small trickles of profitable traffic. Launch a few sites like this a month if possible, and then scale to a few a week. That’s how you can still scale with the conduit model.

    Those sites will still fade eventually – but if you go obscure enough, you won’t be fighting for your life every 3 days just to stay on page 1.


  • 83 admin // Jul 2, 2013 at 3:58 pm

    @ Brad, #76 – Boy, do I ever hear ya brother.

    And this by the way is really what bothers the hell out of me about how Google is just blatantly screwing over WELL-MEANING people.

    The blackhat’s and elite SEO’s are doing just fine, and they likely always will.

    The people who just get killed with these “anti spam” updates are those who’ve actually tried to follow the “Google Mantra” of great content.

    It’s a sad joke.

    Let’s just say there’s a reason why “SEOMoz” is renaming itself to “Moz”.

    I think they’ve finally figured out that there’s only so much longer they can push the squeaky-clean model without getting egg on their face from the obvious, transparently-blatent landmines that Google is laying for the organic biz model in general.

    This is INTENTIONAL, folks. The whole point is to devalue organic traffic, and the industry that is in-turn based on organic traffic.

    They’ve killed the small publishing model, and it will cost not only those publishers – but the entire internet will pay for it in terms of losing what was once a plethora of great, independently produced content across an array of topics.

    Because now it’s senseless to do so – you’ll go broke.


  • 84 admin // Jul 2, 2013 at 4:03 pm

    @ Bearworks, #78

    AdSense is certainly a good consideration, but I think we sometimes forget Google’s perspective.

    Even “successful” individual AdSense publishers (say, someone doing mid to high 6 figs a year with Adsense) is generating less revenue for Google than a single “big corp” publisher is PER DAY.

    I’m talking about the big, big sites/networks of sites, such as CNN, eHow, etc.

    And they’ve evidenced this, many times, by outright blanket-banning Adsense accounts considered to be “MFA” status, regardless if the publisher was making huge dough.

    Google Inc brings in roughly $100MM per day, predominantly from search, but in no small part from display/Adsense as well.

    Dropping ALL of the “little guys” (like us) from the AdSense pool would maybe make a 5% dent in that revenue line.

    I think it does us well to remember that perspective…


  • 85 Dave // Jul 3, 2013 at 6:52 am

    Hi Chris,

    once more a superb article from you but likewise very disturbing as I would like to build kind of authority sites in the future.

    I got one question for your linkbuilding service though:
    Do you think it´ll make sense to build links to a german site from your network?


  • 86 Stephen // Jul 3, 2013 at 10:20 am

    Chris any time line when we can expect your next post?

    “And the biggest opportunity of all for affiliates in the new “era”?

    Well… that’s coming up in the next blog post ;-)

    Talk soon

    ~ Chris”

  • 87 Make Money Online » What I Know About SEO Right Now // Jul 3, 2013 at 10:40 am

    [...] I will summarize one point that I found really interesting. Chris says he can rank a site very quickly even for highly competitive keyword phrases. [...]

  • 88 Kris // Jul 3, 2013 at 11:55 am

    Talk about totally depressing (not hearing the truth, I love that). But I just work AM part-time, and don’t have time to work the burn & churn model. For years I posted great advice & even got to know some of my affiliate customers. Now, my sites do nothing. It takes me weeks just to get a site up & running so this sucks. Really sucks for the small-timer.

  • 89 admin // Jul 3, 2013 at 2:41 pm

    @Dave, #85

    Re: ranking german sites with english content on predominantly english sites… I can’t call myself an expert here, unfortunately.

    However, what I will put forward is this: Tons of people right now are ranking for insane keywords with the SAPE network (basically russian spam/porn sites), although those rankings are generally very turbulent and flighty.

    So it does seem possible to consistently rank sites cross-language. Google apparently listens much more closely to PageRank than it does to relevance.


  • 90 admin // Jul 3, 2013 at 2:43 pm

    @ Stephen, #86 – Next week.

    Don’t want to interfere with the upcoming July 4th craziness

  • 91 Stephen // Jul 3, 2013 at 3:15 pm

    You know what would be awesome Chris is if you had an online tool we could access where we put in a limited number of keywords we wanted to rank for (maybe 3-5) then it could tell us what linking package you offer would most likely get us over the top for #1 rankings. Maybe the tool analyzes the back links for top 5 sites for those keywords and our own site and determines approximately what will be needed to push our site past the competition. That way prospects to your link building services know roughly how much it will cost to reach their intended goals. Possible (Yes, No, Maybe)?

  • 92 Chris // Jul 3, 2013 at 11:25 pm

    A great read and disheartening.

    A lot of sites are shifting towards crowd funding to pay the bills as well as focusing on traffic that is short term ie breaking news or wild speculation.

  • 93 Rosie Cottis // Jul 5, 2013 at 4:07 am

    I think you’ve hit it dead on. I see today for the first time Google is mixing the sponsored ads in with the organic results: 1 ad, 2 organic results, another ad, etc. If the different colour background went, most users wouldn’t even notice they were clicking on an ad. And anyway the different colour background serves to highlight the ads.

    I just wonder how far they can go before regular users realise they’re getting nothing but ads, YouTube and Wikipedia and some other search engine starts to attract people away.

  • 94 admin // Jul 5, 2013 at 4:32 pm

    @ Stephen #91,

    A very good idea, but hard to do in practice. What I recommend is to grab an account at and pull up the sites you want to outrank.

    Take a look at their backlink profile, but also in general, ask yourself how “dedicated” their site is to that keyword.

    IMO it is far easier to rank a site at the root domain level, where that site exists only to rank for that singular keyword (EMD or NEMD).

    If it’s very clear that most of their linkbuilding has been based around your target keyword, then look at how extensive it’s been.

    Are we talking hundreds of links? Thousands? What are the PR values of their links on average?

    That will determine what types of services you will need…



  • 95 admin // Jul 5, 2013 at 4:35 pm

    @Rosie, #93

    That is THE question. How far will Google go?

    They have a total monopoly. It’s like a young dictator testing the waters… seeing how much he can take without causing a revolt.

    As soon as they reach the tipping point, the whole thing topples.

    But till then… they call all the shots, and everyone else just panders to them out of necessity to survive.

    (Well… at least everyone that tows the party line, panders to them)


  • 96 Adrian McCluskey // Jul 5, 2013 at 5:02 pm

    Cheers Chris. I always look forward to taking action on what you have to say. Definitely interested in what the new “best opportunity” is going to be.

  • 97 Will // Jul 6, 2013 at 9:51 am

    Scrolling through some of the comments under the Penguin 2.0 post on Matt Cutt’s blog I read an interesting comment.

    It’s from Rand Fishkin. You know, one of the main dudes behind SEOMoz (now just Moz).

    I don’t know why there’s no response or reply to his comment. Maybe it’s not actually him. Who knows. Still, rather ominous.

    In the comments section Cutts does say that they’re rolling something out later this summer that will help “authority sites” that have been penalized. Probably another lie.

    Also, I’m sure everyone heard that Digg was accidentally deindexed.

    Me thinks Google has become a bit too big for their britches.

  • 98 John // Jul 8, 2013 at 7:27 am

    Hi Chris
    Thanks for such a detailed insight – only just ‘found’ you but really enjoying the no BS approach.
    Was going to ask this via your pre-sales support link but got this: Access denied for user: ‘dbo232814999@%’ to database ‘db232814999′
    Where does your Confessions of a Lazy Marketer course now sit with regards to the current situation? I’d spent a lot of time studying IM/basic SEO and then all the big G changes hit and i’ve stalled getting anything going – boy did that go down well with my partner :(

  • 99 Darren // Jul 11, 2013 at 6:15 am

    Thanks for the great post Chris! (it was a long time in coming! ;) )

    Very refreshing to hear someone finally laying out the reality of 2013-Google rather than the fan-boy “write compelling content and you’ll rank” rubbish.

    I also wondered what you think about Google directly inserting itself into the big money searches – mortgages, flights, hotels, insurance?

    Essentially they put themself at number one in the SERP and do comparisons, then link out to the relevant providers (for commissions and / or fees for insertion). To be fair, the comparisons happen superfast and are very easy to use…but I get the distinct impression that they are simply aggregating the data from other sites – the big G is the biggest content scraper on the planet, bar none.

    I imagine the big comparison sites will take a large hit from this, and then be forced to up their spend on Adwords to regain the lost traffic (similar to your point about the decreasing traffic year-on-year from the same positions in the SERPS)

    Either way, Google wins.

    I just wish more people would start using other search engines and break up the monopoly.

  • 100 Darren // Jul 11, 2013 at 6:23 am

    @ #93, Rosie,

    Wow! I didn’t know they’d started interspersing the organic and paid ads on the SERPS already! :(

    And have you seen what they do on YouTube now when you make a search on certain keywords? Literally 8 totally unrelated ads, and then the real results that you are actually looking for! (actually only 3 ads but repeated 3 times!)

    Awful user experience on YouTube now…how is having to scroll down 3 or 4 times before you find what you’re looking for a good experience? Imagine if you did that with your own site using Adsense? You’d be slapped to kingdom come before you can say “monopoly”

  • 101 Mayank // Jul 12, 2013 at 10:53 pm

    Chris, you’re such a tease :D

    When are you going to enlighten us with the sequel to this great post?

  • 102 Crunch Berries // Jul 17, 2013 at 12:50 pm

    Hi Chris,

    Been in this game for a bit, was doing ok before 2012, but nothing spectacular. I keep doing it anyway, because I am in it for the long term, plus it really is what I like to do.

    Regretfully, I only found your blog not to long ago, and I think I have been over every page two or three times since. I really like your no BS approach.

    There are only a few in this game I would rate as highly as you, and I appreciate that you pass along these insights to those of us who are not as successful as you. (yet) :)

    Keep up the good work…

  • 103 admin // Jul 18, 2013 at 2:15 pm

    Coming soon guys…

    It will make sense why this is taking a bit of time to “get out”…


  • 104 5 Ways to Avoid Link Patterns | Search Engine Journal // Jul 22, 2013 at 4:00 am

    [...] phrase, it is suspect from day one. Just look at what Chris Rempel has to say about the state of affiliate marketing these days. He claims that affiliates can only survive in competitive niches if they take on a churn-and-burn [...]

  • 105 Stephen // Jul 24, 2013 at 7:12 pm

    * Maybe this is the wake-up call you needed to finally step up your game, and get on the other side of the fence. You can really only go so far as an affiliate. Remember that as the vendor… you can afford to spend far more on traffic acquisition, while still realizing superb profit margins (far more than affiliates can).

    And the biggest opportunity of all for affiliates in the new “era”?

    Well… that’s coming up in the next blog post ;-)

    Talk soon

    ~ Chris


    Come on Chris it’s been just barely shy of a month since you made this epic post. You’re killing us with the wait! How much longer good Sir must we wait for the sequel? :-)


  • 106 Anna Robeson // Aug 7, 2013 at 8:59 pm

    Hey Chris,
    Google may no longer care about publishers anymore, but I sure as hell care about what you write… and so do many of your followers, so this should definitely count for something. You wrote an amazing article. I was a little overwhelmed when I saw how much you have written to be honest, but I could barely stop myself from reading this piece.

    Thank you for the amazing info, you have made things a lot clearer for me.


  • 107 Dan // Aug 8, 2013 at 5:03 am

    Spot on. I was lucky enough to setup my online empire back in 2011. Back then it was easy to rank and thankfully my sites are still in the top 3.

    But now…. Authority sites are just impossible to get off the ground.

    I’m meeting with some IMers today to discuss future projects… seems “Churn and Burn” is the way forward for me.

    Great post :)

  • 108 Francesco // Aug 23, 2013 at 8:11 am

    Thank you for this amazing blog post Chris.
    Yes, I can see that relying on just organic traffic is a BAD business model.

    Reading your post gave me so many great ideas.

    Thank you

  • 109 Stephen // Aug 28, 2013 at 7:31 pm

    Any update when the next next post will be Chris? 2 months is a long time to wait to find out what the biggest opportunity of all for affiliates is!

  • 110 5 Myths and Misconceptions About the Art of Building Links | E2M Blog // Sep 25, 2013 at 10:24 am

    [...] employees are constantly monitoring SERPs looking for low quality results, and eliminating them. As rants like this prove, black hats know this better than anybody else. It doesn’t matter how high quality your [...]

  • 111 Dontae // Oct 31, 2013 at 11:36 am

    Make that 5 months from this point. What juicy tidbits are you hiding?

  • 112 Stephen // Nov 19, 2013 at 11:11 am

    Are you still alive Chris? I’m only half kidding because in real life the unexpected can happen and we all take life for granted, but I am somewhat concerned because it’s been 5 months since you said:

    “And the biggest opportunity of all for affiliates in the new “era”?

    Well… that’s coming up in the next blog post ;-)

    Talk soon

    ~ Chris”

  • 113 Alex // Nov 26, 2013 at 8:51 pm

    Hi Chris,

    Great post! While we’re all waiting for the new “era” blog post I’m wondering… if Google doens’t like affiliates and big review sites..why the big review sites like still ranking in top 5 for a lot of keywords?

  • 114 Jacobus Lavooij // Jan 2, 2014 at 1:26 pm

    Hi Chris,

    I wished I had been reading this earlier. This post was recommended to me by a member of the High Voltage Video forum (Kurt Melvin) and I think it is about the best read in at least a year on the topic of SEO. Many of the things you mention about the affiliate strategies (and Google slapping you around as soon as they find out you are selling affiliate products) I have been experiencing and wondered: “Why?” Your post really says it all! Thanks a lot.

  • 115 admin // Mar 24, 2014 at 8:27 pm

    Hey guys – still alive.

    Next blog post is (finally) live….

  • 116 SEO Ninja // Sep 21, 2014 at 8:24 pm

    This post is epic! Keep up the great info man I really appreciate it. I love LIP and Posi. I’ll check out the rest of the site and hope you have some great trainings.

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