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<channel>
	<title>Affiliate Marketing - The SMART Way</title>
	<link>http://www.thelazymarketer.com/blog</link>
	<description>Super-Affiliates Work Smarter - Not Necessarily Harder...</description>
	<pubDate>Wed, 12 Nov 2008 03:52:34 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.2</generator>
	<language>en</language>
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		<title>The Biggest List-Building &#8220;Myth&#8221; - Ever. (Powerful Example)</title>
		<link>http://www.thelazymarketer.com/blog/2008/11/11/the-biggest-list-building-myth-ever-powerful-example/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/11/11/the-biggest-list-building-myth-ever-powerful-example/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 03:52:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/11/11/the-biggest-list-building-myth-ever-powerful-example/</guid>
		<description><![CDATA[Hey guys,
Just thought I&#8217;d paint a realistic, &#8220;behind the scenes&#8221; picture of what kinds of results people really see from &#8220;big&#8221; opt-in lists.
For some who read this, this will forever change your perspective on how profitable relationship marketing can really be, as well as why &#8221;list size&#8221;, truly, doesn&#8217;t matter&#8230;
Check it out:




Enjoy!
-Chris
P.S. The next VIP report (mentioned at the [...]]]></description>
			<content:encoded><![CDATA[<p>Hey guys,</p>
<p>Just thought I&#8217;d paint a realistic, &#8220;behind the scenes&#8221; picture of what kinds of results people really see from &#8220;big&#8221; opt-in lists.</p>
<p><strong>For some who read this, this will forever change your perspective on how profitable relationship marketing can really be, as well as why &#8221;list size&#8221;, truly, doesn&#8217;t matter&#8230;</strong></p>
<p><u>Check it out:</u></p>
<p><object width="425" height="349">
<param name="movie" value="http://www.youtube.com/v/qP9uxUk6Zg4&#038;hl=en&#038;fs=1&#038;rel=0&#038;border=1"></param>
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<param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qP9uxUk6Zg4&#038;hl=en&#038;fs=1&#038;rel=0&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="349"></embed></object></p>
<p>Enjoy!</p>
<p>-Chris</p>
<p>P.S. The next VIP report (mentioned at the end of the video) should go live in a few days if all goes well&#8230;   </p>
]]></content:encoded>
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		<title>Tough Questions About the &#8220;Ultimate Search Engine Loophole&#8221; - Answered&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/11/10/tough-questions-about-the-ultimate-search-engine-loophole-answered/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/11/10/tough-questions-about-the-ultimate-search-engine-loophole-answered/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 22:49:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/11/10/tough-questions-about-the-ultimate-search-engine-loophole-answered/</guid>
		<description><![CDATA[Hey guys, 
We officially released the &#8220;Ultimate Search Engine Loophole&#8221; a few days ago on the 5th - and from the excitement over this strategy alone (word of mouth), let&#8217;s just say that it &#8220;snowballed&#8221; beyond anything we&#8217;d anticipated&#8230;
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;
Real quick - if you haven&#8217;t seen this yet, check it out here:
&#62;&#62; http://www.RankingLoophole.com
Watch the video and check [...]]]></description>
			<content:encoded><![CDATA[<p>Hey guys, </p>
<p>We officially released the &#8220;Ultimate Search Engine Loophole&#8221; a few days ago on the 5th - and from the excitement over this strategy alone (word of mouth), let&#8217;s just say that it &#8220;snowballed&#8221; beyond anything we&#8217;d anticipated&#8230;</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>Real quick - if you haven&#8217;t seen this yet, check it out here:</strong></p>
<p><strong>&gt;&gt; </strong><a href="http://www.rankingloophole.com/"><strong><font color="#0000ff">http://www.RankingLoophole.com</font></strong></a></p>
<p><strong>Watch the video and check out the kinds of keywords we&#8217;re ranking for on MSN. You&#8217;ll be amazed.</strong></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>Anyway -</p>
<p>It&#8217;s become so popular that it&#8217;s currently the #1 ranked product on ClickBank for &#8220;Business to Business&#8221; and &#8220;Marketing &amp; Ads&#8221; with a gravity of 508.05</p>
<p>Why?</p>
<p>Well, aside from the offer and our proof, many of the people who&#8217;ve bought it are genuinely - and for the first time in YEARS - excited about being able to &#8220;game&#8221; a search engine for incredible rankings.</p>
<p>It&#8217;s an actual, bona-fide, legitimate search engine HACK.</p>
<p><strong>And as a result, word gets around. That&#8217;s why.</strong></p>
<p>Just like the old days, when you could simply swipe your competitor&#8217;s meta tags and out-rank them. This method produces the same kind of results, consistently - with MSN.</p>
<p>Now, with wide-scale popularity and &#8220;fanfare&#8221; that this is getting (which was honestly unexpected on this scale), we&#8217;ve obviously been confronted with a few objections - and some tough questions.</p>
<p>Maybe you have some as well&#8230;</p>
<p>That&#8217;s what this blog post is all about. Answering tough questions.</p>
<p>So here goes&#8230;</p>
<p><strong>Tough Questions About the MSN Loophole - Answered:<br />
</strong>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong><font color="#ff0000">Q: Won&#8217;t This Be Short-Lived?</font></strong><br />
A: Probably the most-pressing question on everyone&#8217;s mind&#8230;</p>
<p>Evidence suggests that this method WON&#8217;T be short-lived, simply because of the incredible scale that Dave has been using it for several years now.</p>
<p>We&#8217;re talking thousands of sites.</p>
<p>AND - because MSN.com truly seems to have no interest in competing with their search engine anymore.</p>
<p>It&#8217;s been a long, long time since they&#8217;ve made any (attempted) improvements to their search engine, and with the way their market share is going, we really can&#8217;t see any reason why they&#8217;d spend even MORE money trying to patch a sinking ship.</p>
<p>Now, the other thing here is that this method works as a result of actually GIVING the search engine&#8217;s algo what it wants:</p>
<p>Continually incoming backlinks (simulated) - and - tightly themed, relevant landing pages.</p>
<p>It&#8217;s been working for more than 2 years for thousands of sites, and it still works just as well today, right now.</p>
<p>Even if thousands of people started doing this, that&#8217;s really a drop in the bucket compared to the MILLIONS of pages and sites that MSN indexes on a daily basis.</p>
<p>Considering that - and the fact that few people who buy this will actually act on it (that&#8217;s not something we &#8220;count on&#8221;, but it is a reality) - this strategy is likely going to be around for quite a while&#8230;</p>
<p><em>Now - even if it isn&#8217;t&#8230;</em></p>
<p>In fact, even if this strategy dries up entirely in 6 months from now - doubtful - but even so, <strong>think about how much traffic you could still drive in that time.</strong></p>
<p><strong>Think about the size of opt-in email lists you could build</strong> ranking for THE most competitive keywords in any popular niche of your choosing&#8230;</p>
<p>The fact is, this <em>is</em> a loophole.</p>
<p>And regardless of what my thoughts are on longevity, I can&#8217;t make any guarantees - except this:</p>
<p><strong>Those who take advantage of this right now will see incredible results, and if they&#8217;re building email lists, then they can see profits from this for years and years to come.</strong></p>
<p>But the key word is &#8220;NOW&#8221;.</p>
<p><strong><font color="#ff0000">Q: If Tons of People Buy This, Won&#8217;t All The &#8220;Good&#8221; Keywords Get Snatched Up?</font></strong><br />
A: Not at all.</p>
<p>First of all, even if 10,000 people buy this, only a small fraction of them will even try it, let alone use it to corner their target markets. This isn&#8217;t something that we &#8220;depend on&#8221; or anything, but it is a fact. Hell, I&#8217;ve bought tons of products that are truly excellent - but I&#8217;ve just never had the time to get started with the process or method (and probably never will).</p>
<p>So very few people will actually tap into this strategy, by their own choice. Even though it&#8217;s basically a golden goose for anyone who wants to &#8220;mine&#8221; it.</p>
<p>Second - and most importantly - there are millions of high-traffic, profitable keyphrases out there, spread across literally tens of thousands of markets.</p>
<p>Anyone who tells you otherwise is full of crap.</p>
<p>There is no &#8220;cap&#8221; on opportunity here. That&#8217;s like saying that everything&#8217;s already been thought of online, or that there&#8217;s too much competition in a market, etc.</p>
<p>All complete rubbish.</p>
<p>Also - being ranked as #4, or #5 vs. #1 or #2 isn&#8217;t that bad of a deal, either. Sometimes you will run into keyphrases that for whatever reason you won&#8217;t be able to nail the first spot for.</p>
<p>That doesn&#8217;t mean you won&#8217;t get a LOT of traffic. In fact, if your title tag is compelling, relevant and &#8220;eye-grabbing&#8221;, you can sometimes get more traffic than sites listed above you. Marketing 101 still applies. A title tag is, in essence, a &#8220;headline&#8221;.</p>
<p>So no - there&#8217;s no shortage or potential saturation of keyword availability. Take a moment to think about how many markets <strong><em>truly</em></strong> exist out there. It&#8217;s endless&#8230;</p>
<p><strong><font color="#ff0000">Q: Will This Method Hurt My Google Rankings?</font></strong><br />
A: This strategy is MSN-based only. The sites you promote using the Loophole will only ever be aimed at getting MSN rankings. We make it very clear in the blueprint and other materials that you DO NOT use this strategy at all to rank in Google, and that you don&#8217;t apply these methods to sites that already DO rank in Google.</p>
<p>Google is smart, MSN is dumb.</p>
<p>And even though this method isn&#8217;t black-hat, it is manipulative, you don&#8217;t want to take the risk of getting sand-boxed by trying to get the &#8220;best of both worlds&#8221; if you&#8217;ve got a site that ranks well in Google, and now you want MSN traffic as well.</p>
<p>Just build a seperate mini-site for MSN. It takes like 5 minutes. Well worth it, and you&#8217;ll get <em>more</em> overall traffic anyway&#8230;</p>
<p><strong><font color="#ff0000">Q: I&#8217;ve Heard That I Have to Buy Extra Stuff To Make This Work - How Much Do I Have to Spend?</font></strong><br />
A: Let me be clear:</p>
<p>The ONLY thing you&#8217;ll need to invest in on top of the blueprint itself are hosting and domain names, and that&#8217;s if you don&#8217;t already have a capable host.</p>
<p>That is it.</p>
<p>In fact, we&#8217;ve added extra resources since the launch on the 5th just to clearly convey how this is possible without spending money on anything extra aside from domains, etc.</p>
<p>There are things that you can use or purchase in addition to the blueprint that will speed the process or automate things, but they are purely optional and not required.</p>
<p>And finally&#8230;</p>
<p><strong><font color="#ff0000">Q: Why The Hell Would You Sell This?</font></strong><br />
A: Simply because it&#8217;s fun.</p>
<p>Everyone else is out there selling re-hashed crap. Or theory.</p>
<p>This is the real deal, and it&#8217;s fun to watch emails pour in from people who are genuinely surprised that their purchase is actually legit.</p>
<p>That make me feel good.</p>
<p>That&#8217;s how I can build a business that will have a reputation of delivering the REAL THING.</p>
<p>So that&#8217;s why.</p>
<p>If there&#8217;s anything I missed, feel free to post a comment below.</p>
<p><strong>And if you haven&#8217;t yet picked up a copy of the Ultimate Search Engine Loophole, then you can check it out right here:</strong></p>
<p><a href="http://www.rankingloophole.com/"><strong><font color="#0000ff">http://www.rankingloophole.com/</font></strong></a></p>
<p><strong>It&#8217;s real and it works.</strong></p>
<p>&#8216;Nuff said.</p>
<p>Cheers,</p>
<p>-Chris  </p>
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		<title>100 Pre-Launch Spots Sold Out In Minutes, and I Need Your Feedback&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/11/03/100-pre-launch-spots-sold-out-in-minutes-and-i-need-your-feedback/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/11/03/100-pre-launch-spots-sold-out-in-minutes-and-i-need-your-feedback/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 21:37:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/11/03/100-pre-launch-spots-sold-out-in-minutes-and-i-need-your-feedback/</guid>
		<description><![CDATA[Let me first say that I really do try to be a marketer who actually walks the talk, and does the things he says.
So when I say that there&#8217;s a limit of 100 orders, or what have you - I need to live up to that.
It isn&#8217;t hype, or &#8221;smoke and mirrors&#8221;, or any of that [...]]]></description>
			<content:encoded><![CDATA[<p>Let me first say that I really do try to be a marketer who actually walks the talk, and does the things he says.</p>
<p><strong>So when I say that there&#8217;s a limit of 100 orders, or what have you - I need to live up to that.</strong></p>
<p>It isn&#8217;t hype, or &#8221;smoke and mirrors&#8221;, or any of that typical bullshit that we sold out the 100 discounted pre-launch copies in the first 4 minutes.</p>
<p>Dave and I couldn&#8217;t believe how many orders came in the moment I uploaded the &#8220;live&#8221; version of the page.</p>
<p>I honestly expected the page to be up for about an hour or at least half an hour - not a few minutes.</p>
<p>If you really don&#8217;t believe me, well, email me and I&#8217;ll send you a paypal screenshot or something. Bottom line - that&#8217;s what happened.</p>
<p>And at the rate it was coming in - and the unbelievable conversions we saw - we probably could&#8217;ve banked close to $80k today if we&#8217;d just let it stay live for half a day, or whatever, because sales would likely just increase as time went on due to implied urgency.</p>
<p><strong>And don&#8217;t think for a second that we just want you to buy at a higher price, or whatever.</strong> First of all, even if we did - what&#8217;s the matter with that? Is nailing any ranking you want on MSN not worth $67?</p>
<p>And secondly - when we DO launch at $67, we&#8217;ll actually make LESS per sale (yes, less) because most people will be buying through a referral link (either an affiliate&#8217;s or their own). It&#8217;s a fact of life, and so long as you&#8217;re not stealing someone else&#8217;s affiliate commission, there&#8217;s nothing that we can really do about it. </p>
<p>Bottom Line: We would have made a lot of cash by &#8220;lying&#8221; and keeping the discount page up today past the 100 order mark.</p>
<p>But we didn&#8217;t lie.</p>
<p>And yet I&#8217;m receiving a lot of angry emails, accusations about &#8220;smoke and mirrors&#8221; and in general negativity from people who missed out and are mad.</p>
<p>I agree that it sucks.</p>
<p>Especially for people who weren&#8217;t &#8220;on board&#8221; the moment it went live.</p>
<p>And now I know for next time that obviously, I need to offer more than 100 copies.</p>
<p><strong>What should I do?</strong></p>
<p>I feel like if I simply run the pre-launch again, then it makes what just happened non-exclusive. Retroactive lying, in a sense.</p>
<p>And yet I know that a lot of people are disappointed.</p>
<p>I honestly need your advice.</p>
<p>And no, this wasn&#8217;t part of the &#8220;plan&#8221;, or some BS launch strategy. That ain&#8217;t my style, and hopefully most of you guys know that by now.</p>
<p>As my customers, I&#8217;m seriously reaching out here and I need your input.</p>
<p><strong>How can I ethically move forward and make amends with those who are disappointed WITHOUT de-valuing my initial offer or contradicting myself?</strong></p>
<p>Please add your comment below if you have something constructive to say or suggest here&#8230;</p>
<p>Thanks</p>
<p>-Chris</p>
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		<title>You Have to See This to Believe it&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/10/27/you-have-to-see-this-to-believe-it/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/10/27/you-have-to-see-this-to-believe-it/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 01:04:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<category><![CDATA[msn seo optimization]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/10/27/you-have-to-see-this-to-believe-it/</guid>
		<description><![CDATA[Last week I broadcasted an email to all my newsletter lists with a &#8220;teaser&#8221; about an upcoming product that would enable you to literally &#8220;game&#8221; the MSN search engine and rank #1 for unbelievable keywords.
Well - here&#8217;s proof:



And I&#8217;m assuming that you&#8217;ve figured out who the brains behind this method is by now if you&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I broadcasted an email to all my newsletter lists with a &#8220;teaser&#8221; about an upcoming product that would enable you to literally &#8220;game&#8221; the MSN search engine and rank #1 for unbelievable keywords.</p>
<p>Well - here&#8217;s proof:</p>
<p><object width="425" height="344">
<param name="movie" value="http://www.youtube.com/v/fZNNzXQ2Qng&#038;hl=en&#038;fs=1&#038;rel=0"></param>
<param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/fZNNzXQ2Qng&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>And I&#8217;m assuming that you&#8217;ve figured out who the brains behind this method is by now if you&#8217;ve watched the video.</p>
<p>This is the real deal, folks, and there is some MAJOR opportunity here for all of us.</p>
<p><strong>Remember that the real power here is how quickly these rankings can occur, and how small these sites are (one page). </strong></p>
<p><strong>We are literally just picking one &#8220;untouchable&#8221; keyword after the next and nailing them with a top-3 spot on the first page of results consistently, over and over again.</strong></p>
<p>MSN may not have the traffic of Google, but there&#8217;s still MILLIONS of searches conducted every day through it, and something I&#8217;ve noticed from my own rankings in MSN is that it actually converts a little better than other traffic sources. No idea why, but it just does.</p>
<p>We&#8217;re madly working to put this all together and have it ready to go by the month end or thereabouts.</p>
<p>Stay tuned - and start building those keyword lists <img src='http://www.thelazymarketer.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Take care,</p>
<p>Chris</p>
<p>P.S. This will sell like crazy because it&#8217;s legit and we have the proof to back it up. So if you&#8217;re interested in cashing in on this in TWO ways (one by using the actual strategy, and two by promoting this surefire hot-seller), please contact me at <strong><em>chris@thelazymarketer.com</em></strong> with &#8220;MSN Code Promo&#8221; as the subject line&#8230;</p>
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		<title>The Irony of People Who Are Desperate to &#8220;Make Money&#8221; Online&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/10/25/the-irony-of-people-who-are-desperate-to-make-money-online/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/10/25/the-irony-of-people-who-are-desperate-to-make-money-online/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 06:32:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/10/25/the-irony-of-people-who-are-desperate-to-make-money-online/</guid>
		<description><![CDATA[Over the past few years, I&#8217;ve seen a recurring theme when it comes to people who &#8220;make it&#8221; and those who don&#8217;t.
While this by no means a definite, scientifcally proven theory or anything, it is something that I&#8217;ve seen enough of to know that it&#8217;s not just a coincedence&#8230;
Here goes:
People whose only goal is to somehow &#8220;make [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past few years, I&#8217;ve seen a recurring theme when it comes to people who &#8220;make it&#8221; and those who don&#8217;t.</p>
<p>While this by no means a definite, scientifcally proven theory or anything, it <strong><em>is</em></strong> something that I&#8217;ve seen enough of to know that it&#8217;s not just a coincedence&#8230;</p>
<p>Here goes:</p>
<p><strong>People whose only goal is to somehow &#8220;make money&#8221; online will <em>usually</em> see little to no results and give up out of frustration.</strong></p>
<p>Why?</p>
<p>As I see it, there&#8217;s a few reasons. For starters, there is a big difference between someone who wants to make money when compared to someone who wants to build a business. That&#8217;s not to say that someone can&#8217;t occupy both roles, or that wanting to &#8220;make money&#8221; is bad. That&#8217;s a crucial part of business and it drives capitalism.</p>
<p>But the difference here that matters is that someone who only wants to make money will do and try <em>anything</em> they can in order to pull in some cash. This outlook is automatically geared to look for processes, systems and &#8220;push-button&#8221; methods because the person&#8217;s only concern is doing something that will equate to extra cash.</p>
<p>And that&#8217;s fine.</p>
<p>Some people will, in fact, see results from the various &#8220;systems&#8221; they try and some might even become quite wealthy.</p>
<p><strong>However, the danger of this &#8220;push-button&#8221; mindset is that it&#8217;s essentially another form of employment</strong>. Someone gives you a &#8220;job&#8221; of some kind (system, blueprint, etc), you do it, and then if it works you get paid. If it doesn&#8217;t, you find another &#8220;employer&#8221; with some big promises and the cycle just continues.</p>
<p>Marketing forums (and seminars) are filled with people who&#8217;ve bought and followed every sure-shot system, opportunity and ebook on the block, and due to their mindset of &#8220;doing what the master tells me so I can get paid&#8221; - they&#8217;ll simply keep on repeating the process until they either give up out of frustration - or max out their available credit, much to the appreciation of the various &#8220;masters&#8221; they support.</p>
<p>The sad truth about this is that most people like this are genuinely just looking for a better life. They want to make something of themselves, and they want to succeed - it&#8217;s just that so many of them are caught up trying to learn &#8220;secrets&#8221; and &#8220;tactics&#8221; that they fail to realize the simplicity of how money is actually &#8220;made&#8221;.</p>
<p><strong>By building a business and selling stuff that people want.</strong></p>
<p><strong><u>Not</u> by learning &#8220;secrets&#8221; or pressing some mystical money-button that only the &#8220;elite&#8221; know about.</strong></p>
<p>So let&#8217;s take a look at the other side of the coin&#8230;</p>
<p>Just as it&#8217;s the opportunity-seekers that just want to &#8220;make money&#8221; who, ironically, usually don&#8217;t make anything - the people who are <em>most-likely</em> to achieve the fabled internet lifestyle and &#8220;make money while they sleep&#8221; are the following:</p>
<p><strong>Entrepreneurs</strong> and business-people who simply want to use the internet to market or grow an existing business or business plan.</p>
<p>And this actually has nothing to do with their existing business or plan. In fact, most businesses will fail because they&#8217;re trying to be too innovative (or they&#8217;re selling the wrong thing).</p>
<p>No, the reason why this group is more likely to succeed is because their goal is to simply learn what&#8217;s necessary about the internet so they can use it to grow (and perhaps even start) a business. This group will gravitate towards asset creation and product development, rather than things like &#8220;bum marketing&#8221;, MLM or other systematic action plans.</p>
<p>Nothing wrong with those things, but simplicity will trump &#8220;tricks&#8221; every time. Few people make full-time incomes by using gimmicks, systems or so-called secrets. Instead, it&#8217;s the people who simply focus on selling a product and learn how to market &amp; build that business in leveraged ways (building client databases, recruiting affiliates, leveraging content, etc) that will earn a full-time income <u>because that&#8217;s how the math works, folks</u>.</p>
<p><strong>Stuff gets sold, money gets made.</strong></p>
<p>Perhaps the most powerful factor here is that the &#8220;entrepreneur group&#8221; doesn&#8217;t see internet marketing as some kind of secret or mystery. To them, it&#8217;s just another &#8220;distributor&#8221;, so to speak. And whether it&#8217;s purchasing ads, creating content, working out partnerships or whatever the case may be, to this group, it&#8217;s simply a matter of scheduling actions and completing them.</p>
<p>Sure, it&#8217;s a rough road with a lot of bumps. But when you&#8217;re in &#8220;business&#8221; mode rather than &#8220;mystical secrets&#8221; mode, you&#8217;re not stuck in a mindset of thinking that you have to become, or learn from, the &#8220;elite&#8221;.</p>
<p>You&#8217;re simply out there as a business-person presenting an offer to your prospects.</p>
<p>That is it.</p>
<p>That&#8217;s how anyone really makes it, regardless of what they tell you (or sell you).</p>
<p><strong>Here&#8217;s a real-life example to illustrate this observation:</strong></p>
<p>My wife Sarah is currently starting up a tea company. She&#8217;ll be selling various tea blends, tea accessories and gift baskets (for starters). In the time that she&#8217;s had to work on it, she&#8217;s done very well in terms of making things happen.</p>
<p>She&#8217;s had a logo and website developed, she&#8217;s ordered in an initial lot of tea leaves/herbs, containers and business cards - and she&#8217;ll have her first round of products ready to go as soon as they&#8217;re packaged.</p>
<p>After that, it&#8217;s a simple process of attending trade shows, approaching stores/retailers and the other various distribution avenues in the industry. She has an &#8220;instant advantage&#8221; from the get-go because part of her strategy involves list-building and backend selling; combining the power of internet marketing (and marketing in general) in an industry where most people only consider front-end volume.</p>
<p>And that&#8217;s about the only &#8220;secret&#8221; she&#8217;ll be using, if you can call it a secret (try and think of any large consumer-based business that doesn&#8217;t use mailing lists or newsletters).</p>
<p>Sarah did take out some books from the library such as &#8220;starting your own craft business&#8221; and those sorts of things, but their only purpose was to extract a few things here and there so she could save time and work smart in the direction she was already heading.</p>
<p>She&#8217;s not following someone else&#8217;s &#8220;system&#8221;, and she&#8217;s not hung up on whatever the tea gurus are teaching this week.</p>
<p><strong>She&#8217;s simply taking the necessary, methodical steps that are required so that she can effectively sell her stuff.</strong></p>
<p>That is it.</p>
<p>You see, in this mindset, your focus is on the task and the customer. This means that your actions will always be more profitable, and the content and offers you produce will be more relevant and sincere. After all, it&#8217;s your business.</p>
<p>In the &#8220;magic button&#8221; mindset, the focus is on the process (or the teacher) and the money. This means that you&#8217;ll always be questioning your own actions out of fear that they might not be as good as whoever your &#8220;master&#8221; is, which leads to over-analyzing and perfectionism.</p>
<p>Furthermore, in &#8220;magic mode&#8221;, the customer is really more of a formulaic factor, and since you&#8217;re just doing _____ to get paid, your content and sales copy won&#8217;t be as compelling or sincere - or effective.</p>
<p>This fractured approach will only turn into a vicious circle, since poor results will only lead to more doubting and a &#8220;need&#8221; to learn more, become better, try new systems, etc.</p>
<p>Meanwhile the entrepreneur is simply marketing their offer, selling products, building their lists and getting PAID.</p>
<p><strong>So if you&#8217;re desperate for money - and most of us have been there (I have) - the best thing you could possibly do is forget about all the hype and treat &#8220;internet marketing&#8221; like you would a weekend woodworking project&#8230;</strong></p>
<p>* Choose the project (product to create or promote)</p>
<p>* Assemble the necessary materials (get a site built, write or hire out content, research advertising options, etc.)</p>
<p>* Construct the project (W-O-R-K)</p>
<p>* Learn from your successes &amp; failures, and then move forward with the next project.</p>
<p>And so on.</p>
<p><strong>Treat this business like you&#8217;re a &#8220;get er done&#8221; contractor who simply coordinates simple, obvious tasks - not a miracle worker or some sort of elite power broker -  and you will see results.</strong></p>
<p>I hope this has been eye-opening, refreshing or affirming in some way.</p>
<p>Take care,</p>
<p>-Chris</p>
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		<title>Got Traffic? Congratulations - You&#8217;re Losing Money&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/09/08/got-traffic-congratulations-youre-losing-money/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/09/08/got-traffic-congratulations-youre-losing-money/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 02:01:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/09/08/got-traffic-congratulations-youre-losing-money/</guid>
		<description><![CDATA[There&#8217;s one activity that is so incredibly profitable, but only a few ever do it.
And in most cases, the people doing this are running substantial revenues because of this activity.
(But you don&#8217;t need to have major traffic or revenue to do this to exprience profound benefits&#8230;)
If you haven&#8217;t guessed already, it&#8217;s TESTING.
Let&#8217;s take a look at just how [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s one activity that is so incredibly profitable, but only a few ever do it.</p>
<p>And in most cases, the people doing this are running substantial revenues because of this activity.</p>
<p>(But you don&#8217;t need to have major traffic or revenue to do this to exprience profound benefits&#8230;)</p>
<p>If you haven&#8217;t guessed already, it&#8217;s <strong>TESTING</strong>.</p>
<p>Let&#8217;s take a look at just how powerful this really is.</p>
<p><strong><u>How One Tiny Change Can Make a World of Difference:</u></strong></p>
<p>Let me ask you a question&#8230; </p>
<p>If you generate an average of 1 sale for every 100 visitors, then what would be the easiest way to double your income&#8230;</p>
<p><strong>1) Doubling your traffic to <em>200</em> visitors a day?</strong></p>
<p><strong><font color="#ff0000">OR</font></strong></p>
<p><strong>2) Increasing your conversion rate by just one percentile, from 1% to 2%?</strong></p>
<p>Okay - I&#8217;m being a little sarcastic, but really - it truly is this simple.</p>
<p>You need to realize that even the smallest kinds of changes can have a <u>phenomenal impact</u> on your overall income.</p>
<p>Think about the <em>compounding</em> effect of making more from each visitor - even if we&#8217;re just talking about affiliate sites and promoting other people&#8217;s offers&#8230;</p>
<p><strong>Here&#8217;s some scenarios:</strong></p>
<p>1) Let&#8217;s say you have a $49 ebook for sale on ClickBank, and it gets about 300 visitors a day from Google and affiliate traffic, with an average of 3 sales a day, and you pay a 60% commission.</p>
<p>So you&#8217;re making probably about $17 per sale after paying out affiliates and CB&#8217;s processing fees, which brings you to a daily average of $51/day, or $1530/mth.</p>
<p>Let&#8217;s say you manage to increase your conversions by one percent point. From 1% to 2%. This isn&#8217;t difficult.</p>
<p>Your income doubles, instantly. You&#8217;re now averaging about $102/day, or $3060/mth on the front end, from the same amount of traffic.</p>
<p>But that&#8217;s just the beginning&#8230;</p>
<p>Your affiliates WILL notice the conversion increase, and on ClickBank&#8217;s public ranking system, your product will start climbing up the product category, thereby exposing you to MORE affiliates.</p>
<p>And when they promote you, they&#8217;ll make twice what they would&#8217;ve previously. This means they&#8217;ll spend more time (and more money) sending you traffic, which sort of starts to build on itself for you over time.</p>
<p>Not only that, but your customer list will be building twice as quickly - and your backend revenues will also double. And that&#8217;s where the real money is, anyway.</p>
<p><strong>All of a sudden - just by making one simple change (perhaps even just your headline) - you could literally be putting yourself into another tax bracket.</strong></p>
<p>But let&#8217;s digress for a second and take a look at a much simpler-scale example&#8230;</p>
<p>2) You&#8217;ve got an opt-in offer on a content/affiliate site, and it&#8217;s getting about 4 signups a day from around 80 daily visitors who actually see the offer.</p>
<p>By doing something as simple as adjusting your layout, changing your offer copy or even adding a &#8220;pop-in&#8221; script to your site, let&#8217;s say that you brought that daily subscriber number up to 12 opt-ins per day.</p>
<p>Doesn&#8217;t seem like a big change, but let&#8217;s take a look at the compounding effectiveness that this can have:</p>
<p>Every month, you&#8217;ll be adding an additional 240 subscribers that you didn&#8217;t have previously (in 6 months, that&#8217;s 1440 subscribers).</p>
<p>After even that first month, every autoresponder message and broadcast will be receiving far more traffic. And in 6 months to a year, EVERY MAILING you broadcast will be generating at least 2 to 3 times the traffic (and sales) or more than it ever would have.</p>
<p>The point is - small changes can lead to BIG profits.</p>
<p>Doubling, tripling or otherwise geometrically multiplying online revenues starts by monitoring and improving things on a &#8220;small&#8221; scale. It&#8217;s just that these seemingly &#8220;small&#8221; changes have huge long-term implications.</p>
<p><strong>To put it this way - if your goal is to quit your job, taking the time to increase your conversions even marginally could potentially bring you <u>months</u> or even years closer to your goal of being independant.</strong></p>
<p><em>(Testing got a whole lot more exciting all of a sudden, didn&#8217;t it?)</em></p>
<p>So how do you do it?</p>
<p>How does it work?</p>
<p>What do you change, exactly, in order to <em>realistically</em> be able to double the revenues and overall responsiveness of a site, product or promotion?</p>
<p>And how can this be done even for sites that get low overall traffic?</p>
<p>Well, stay tuned for the next VIP product release, called <strong><em>The Visitor-Value Multiplier Manifesto</em></strong></p>
<p>For a brief preview of the report, go to <a href="http://www.thelazymarketer.com/vip.php"><strong><font color="#0000ff">http://www.thelazymarketer.com/vip.php</font></strong></a> and scroll down&#8230;</p>
<p>Take care,</p>
<p>-Chris</p>
<p>P.S. If there&#8217;s anything that you want me to cover in the report, please post your comment below ASAP!</p>
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		<title>A Bad Word That Starts With &#8220;F&#8221;&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/09/08/a-bad-word-that-starts-with-f/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/09/08/a-bad-word-that-starts-with-f/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 23:34:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/09/08/a-bad-word-that-starts-with-f/</guid>
		<description><![CDATA[Forums.
Particularly, marketing &#38; webmaster forums.
I can&#8217;t think of a single more effective way to waste your time online and pollute your mind with false, misleading information from people that couldn&#8217;t be less-qualified to talk about it.
I know, I know - there&#8217;s some gold hidden amongst the mountains of turd, and you might make some good [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Forums.</strong></p>
<p>Particularly, marketing &amp; webmaster forums.</p>
<p>I can&#8217;t think of a single more effective way to waste your time online and pollute your mind with false, misleading information from people that couldn&#8217;t be less-qualified to talk about it.</p>
<p>I know, I know - there&#8217;s some gold hidden amongst the mountains of turd, and you might make some good connections, etc - but in general, you need to understand something:</p>
<p>People that spend all day interacting on forums are usually doing so because they have nothing else to do. They&#8217;re bored with the complete LACK of results from their efforts, and so they gravitate to online communities and so on where they can at least get <em>some</em> kind of action, even if it&#8217;s nothing more than acknowledgement.</p>
<p>As a result, what you end up seeing on most forums is nothing short of appalling. It&#8217;s some of the WORST and most damaging information you could ever imagine - and it&#8217;s being portrayed (and even applauded) as &#8220;truth&#8221;.</p>
<p>I honestly feel sorry for newbies who join forums in an attempt to learn the trade from others and figure out what&#8217;s what.</p>
<p>Here&#8217;s some examples of what I&#8217;ve found in the last few days on one of the forums I frequent as a contributor:</p>
<p><strong>1) People bashing the effectiveness and overall concept of starting your own affiliate program.</strong></p>
<p><strong>2) People claiming that building links &#8220;no longer works&#8221;</strong></p>
<p><strong>3) People ranting and raving about making $40 with adsense in a month</strong></p>
<p><strong>4) People sharing &#8220;results&#8221; that allegedly prove that a fundamental SEO strategy doesn&#8217;t work (for them)</strong></p>
<p>And so on.</p>
<p>But you need to realize that you&#8217;re never getting the full story here - and that&#8217;s the simple fact that the majority of forum posters are inexperienced newbies who don&#8217;t really know what they&#8217;re doing.</p>
<p>So when you see someone saying that &#8220;XYZ doesn&#8217;t work, I tried it&#8221;, or whatever the case may be - take it with a huge grain of salt.</p>
<p>Chances are more often than not that they simply don&#8217;t know what they&#8217;re doing.</p>
<p><strong>It&#8217;s like a beginner golfer complaining that his clubs suck because he keeps on slicing the ball. Later on, of course, he&#8217;ll realize that it was actually his SWING - not the clubs - that was causing the slice.</strong></p>
<p>The problem is that online, these premature and ill-informed &#8220;truths&#8221; are archived and readily available for other beginners to &#8220;learn from&#8221;. This is precisely why so many people are pulling out hairs in frustration - trying to find out what actually works and what doesn&#8217;t when it comes to basically anything.</p>
<p>So here&#8217;s some basic ground-rules for using forums, as well as for avoiding the potential danger of following terrible advice&#8230;</p>
<p><strong><font color="#ff0000">Using Forums Without Getting Burned:</font></strong></p>
<p>1. Spend <strong>no more than 30 minutes per day</strong> interacting in forums. I know it can be &#8220;fun&#8221; and neat to talk to other marketers and so on, but it&#8217;s really a huge waste of time, and your time is better spent building your business.</p>
<p>2. Believe what you SEE - and not what you read. Just because something doesn&#8217;t work for some inexperienced newbie with a sob-story, doesn&#8217;t mean that others aren&#8217;t making a killing with it.</p>
<p>3. The &#8220;masses&#8221; are often totally wrong. Just because an idea is popular - doesn&#8217;t mean it&#8217;s <em>accurate</em>. Remember the 80/20 pareto principle. Usually, doing what the masses do is a sure way to earn chump change.</p>
<p>4. Leverage forums for your business - don&#8217;t let them <em>subtract you</em> from it. What this means is that forums can either be a tool or a hindrance. On one hand, you can find the answer to technical questions or problems probably faster than any other method. This can be a huge time-saver.</p>
<p>You can also find people to hire, to buy links from, and so on. This is how forums can be leveraged.</p>
<p>But don&#8217;t let the community &#8220;suck you in&#8221;. Your TIME is your greatest asset. Don&#8217;t donate it all to someone else&#8217;s forum&#8230;</p>
<p>Just a friendly reminder&#8230;</p>
<p>Take care,</p>
<p>-Chris</p>
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		<title>Upcoming VIP Product - The Essentials Package (Site Layouts That SELL)&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/07/24/upcoming-vip-product-the-essentials-package-site-layouts-that-sell/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/07/24/upcoming-vip-product-the-essentials-package-site-layouts-that-sell/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 04:40:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/07/24/upcoming-vip-product-the-essentials-package-site-layouts-that-sell/</guid>
		<description><![CDATA[The next VIP product is about to launch, but I wanted to get some last-minute feedback from you (details below)&#8230; 
Speaking of which, the first couple of VIP products have been a raging success - but more importantly, people are seeing major results by following them.
I like the &#8220;short, targeted report&#8221; method of delivering information because it makes [...]]]></description>
			<content:encoded><![CDATA[<p>The next VIP product is about to launch, but I wanted to get some last-minute feedback from you (details below)&#8230; </p>
<p>Speaking of which, the first couple of <strong><a href="http://www.thelazymarketer.com/vip.php"><font color="#0000ff">VIP products</font></a></strong> have been a raging success - but more importantly, people are seeing <em>major</em> results by following them.</p>
<p>I like the &#8220;short, targeted report&#8221; method of delivering information because it makes things <strong>simple &amp; instantly actionable</strong>. Unlike a full-blown course, these strategies are &#8220;singular&#8221; and therefore there is no &#8221;puzzle-work&#8221; involved. You simply do the strategy and watch it work.</p>
<p>Such as many of the people who have followed the <a href="http://www.thelazymarketer.com/vip-conduit/index.php"><font color="#0000ff">Conduit Method</font></a> and seen almost immediate results - both with new sites and by changing <em>existing</em> review sites.</p>
<p>This, by the way, is what makes it all worth it to me. I <em>LOVE</em> seeing people take action and literally create life-changing results because they decide to do something that works. </p>
<p>Anyway - with that thought in mind - this next VIP release will be the most useful and &#8220;instantly actionable&#8221; one yet for a lot of folks&#8230;</p>
<p align="center"><strong>The Essentials Package - Site Layouts That Sell</strong></p>
<p>Hundreds of people now have asked if they can buy, &#8220;co-develop&#8221; or otherwise obtain the templates I use for building my affiliate sites, review sites, conduit sites, etc.</p>
<p>I&#8217;ve had to decline each time because I didn&#8217;t have anything that was &#8220;complete&#8221; enough for them to use - and also - I didn&#8217;t exactly want people to simply just straight out copy my actual affiliate sites or swipe my content.</p>
<p>So that&#8217;s why I&#8217;ve decided to develop and distribute my <em>best-converting</em> templates and site layouts for quickly rolling out affiliate sites - just add your content, promote them and you&#8217;re in business&#8230;</p>
<p><strong><u>Here&#8217;s what I&#8217;ll have for you when it goes live:</u></strong></p>
<p><strong>* 3 HTML Site Templates</strong> (2 Conduit Site Styles, 1 Content/Review Mix Template)</p>
<p><strong>* A Wordpress Theme Based on the Conduit Layout</strong> - so you can build ultra-profitable review sites even if you have ZERO html or web design abilities.</p>
<p><strong>* Installation &amp; Usage Instructions For Quickly Editing, Uploading and/or Installing</strong> - PDF and video format</p>
<p><strong>* Step-by-Step SEO Promotion Strategies For Easily Indexing &amp; Ranking Your Sites</strong> - I&#8217;ll have 2 &#8220;action checklists&#8221; for easy, methodical SEO, 1 will be 100% free, 1 will include paid options.</p>
<p>My only question is&#8230;</p>
<p><strong><font color="#ff0000">Am I missing anything?</font></strong></p>
<p>Is there something else you&#8217;d like with this package?</p>
<p>Please tell me by posting a comment below right now - the sooner the better.</p>
<p>Thanks!</p>
<p>-Chris</p>
<p>P.S. I now have a dedicated affiliate resources page for the VIP products at <a href="http://www.thelazymarketer.com/vip-affiliates.php"><strong><font color="#0000ff">http://www.thelazymarketer.com/vip-affiliates.php</font></strong></a></p>
<p>They&#8217;ve been converting at around 25% from &#8220;list&#8221; traffic&#8230;</p>
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		<title>Google Tests New &#8220;Social Voting&#8221; Rank Algo - Similar to Digg.com&#8230;</title>
		<link>http://www.thelazymarketer.com/blog/2008/07/16/google-tests-new-social-voting-rank-algo-similar-to-diggcom/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/07/16/google-tests-new-social-voting-rank-algo-similar-to-diggcom/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 23:20:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/07/16/google-tests-new-social-voting-rank-algo-similar-to-diggcom/</guid>
		<description><![CDATA[Yes, it&#8217;s true.
Our good friend Google has (finally) started testing a social-type ranking system where users can customize their own search results - removing sites that they don&#8217;t want, &#8220;approving&#8221; of sites they like, and suggesting new sites that should be listed.
This all takes place within their own personal Google account (so in other words, [...]]]></description>
			<content:encoded><![CDATA[<p>Yes, it&#8217;s true.</p>
<p>Our good friend Google has (finally) started testing a social-type ranking system where users can customize their own search results - removing sites that they don&#8217;t want, &#8220;approving&#8221; of sites they like, and suggesting new sites that should be listed.</p>
<p>This all takes place within their own personal Google account (so in other words, the actual Google search results won&#8217;t change - yet - but the users will be able to modify their own results for any given query, which Google then remembers for that user, so they&#8217;ll have to be logged in for this to take effect).</p>
<p>However - it would only make sense that Google will be using this data as part of their natural algorithms.</p>
<p>While I don&#8217;t think this will actually have any effect on traditional SEO for a long time, <strong>what this <em>is</em> forecasting is a future where you simply won&#8217;t be able to &#8220;mechanically&#8221; fake relevance.</strong></p>
<p><strong><font color="#ff0000">Rankings will (eventually) actually have to be earned with worthy content.</font></strong></p>
<p>That shouldn&#8217;t be shocking. It&#8217;s what Google (and the other engines) are trying to do right now, anyway. Everyone&#8217;s desparately trying to be as relevant as possible to win the search &#8220;race&#8221;, and Google&#8217;s in a particularly precarious spot because they need to maintain their lead, and their pre-eminence.</p>
<p>Now - before we all get hysterical and start assuming that the sky is rapidly descending upon the earth with an armageddon-esque mission, keep in mind that this is just a BETA user-end test that will obviously require a lot of testing, &#8220;tweaking&#8221; and everything else before it&#8217;s ready to be deployed.</p>
<p>Additionally - since this system is even <em>easier</em> to abuse in regards to manufacturing rankings (creating hundreds or thousands of user accounts and &#8220;voting&#8221; vs. building backlinks), I can only reasonably assume that Google will simply be adding it as one factor in the overall ranking equation.</p>
<p>There&#8217;s also a question of &#8220;reverse SEO&#8221;, as in, competitors attempting to knock out other sites in the way of their own ranking attempts. It would be a lot easier to simply cast bad votes, or perhaps hire black-hat firms who will provide such services in mass quantities.</p>
<p>And finally, there&#8217;s no way that a &#8220;voting&#8221; system can possibly influence or determine the trillions of long-tail queries &amp; results - not to mention the roughly 50% of search queries which are totally unique.</p>
<p><strong>So the future is definitely uncertain, but it&#8217;s anything but bleak&#8230;</strong></p>
<p>We&#8217;ll likely see small, gradual changes over time that we can all adapt to, but what I am certain of is that the long-term outlook for people building valuable sites and resources is better in the future than it is currently.</p>
<p>It will actually be less overall work to produce excellent content than trying to beat the system. And it&#8217;s really not that hard in general. Whether you&#8217;re creating <strong><a href="http://www.thelazymarketer.com/vip-conduit/"><font color="#3366ff">Conduit Sites</font></a></strong>, regular product review sites, content/authority sites, products, communities/forums, etc - it doesn&#8217;t matter - so long as you&#8217;re not just using scraper content, thin affiliate content (nothing but promo) or otherwise sites that have no actual intention of doing anything other than DIVERT traffic - you&#8217;ll be fine.</p>
<p>So perhaps this is a wake-up call for many of us who might be relying a bit too much on &#8220;manufactured&#8221; rankings. <strong>It&#8217;s important to ask yourself if your site(s) would survive an actual user-based voting system, should that happen in some capacity&#8230;</strong></p>
<p>And there&#8217;s no time like the present to get a head-start on your future competitors&#8230;</p>
<p>All the best,</p>
<p>-Chris</p>
<p>P.S. Keep in mind that catering to your users and actually giving a damn aren&#8217;t just speculative &#8220;future&#8221; obligations for obtaining rankings. <strong>They also work amazingly well right now, today.</strong> And not just with SEO, although that&#8217;s definitely a factor.</p>
<p>Google isn&#8217;t some spineless pushover that you can beat into submission (you&#8217;re thinking of MSN). It&#8217;s kind of like being in high-school, where being &#8220;cool&#8221; is based on how others see you. Not by trying really hard to fit in, which has the complete opposite effect.</p>
<p>Oh yeah - almost forgot - you can check out Google&#8217;s official release about this at <a href="http://www.google.com/experimental/a840e102.html"><font color="#3366ff">http://www.google.com/experimental/a840e102.html</font></a></p>
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		<title>Am I Hearing You Right?</title>
		<link>http://www.thelazymarketer.com/blog/2008/06/11/am-i-hearing-you-right/</link>
		<comments>http://www.thelazymarketer.com/blog/2008/06/11/am-i-hearing-you-right/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 20:23:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing Stuff]]></category>

		<guid isPermaLink="false">http://www.thelazymarketer.com/blog/2008/06/11/am-i-hearing-you-right/</guid>
		<description><![CDATA[My previous blog post generated a flurry of activity, as was anticipated. 127 comments so far - not bad.
In all, I think I answered something like 60 questions in detail, so you might find some very revealing information just by parusing through the comments section&#8230;
Anyway, I&#8217;ll keep this post short and sweet:
Here&#8217;s the predominant themes that I [...]]]></description>
			<content:encoded><![CDATA[<p>My previous blog post generated a flurry of activity, as was anticipated. 127 comments so far - not bad.</p>
<p>In all, I think <strong>I answered something like <font color="#ff0000">60 questions</font> in detail</strong>, so you might find some very revealing information just by parusing through the comments section&#8230;</p>
<p><u>Anyway, I&#8217;ll keep this post short and sweet:</u></p>
<p>Here&#8217;s the predominant themes that I saw come up consistently with the question/answer session the other day&#8230;</p>
<p><strong>* How Do I Choose a Profitable Market?</strong></p>
<p><strong>* How Do I Make My Site SELL?</strong></p>
<p><strong>* How Can I Get - and STAY - Ranked in Google&#8217;s Search Results?</strong></p>
<p><strong>* How Can I Get <em>More</em> Traffic?</strong></p>
<p><strong>* I Don&#8217;t Have Any Seed Money - How Can I Get Started?</strong></p>
<p><strong>* How Can I Stay Focused?</strong></p>
<p><strong>* How Do I PHYSICALLY, TECHNICALLY Do This Stuff - ie. Building Mini-Sites, Building Links, etc?</strong></p>
<p><strong>* How Can I Truly Profit From (And Effectively Build) Email Lists?</strong></p>
<p><strong>* What Should I Focus On So That I Can Build Income Streams That Will LAST?</strong></p>
<p>That&#8217;s what I&#8217;m seeing as a concurrent theme across the questions asked the other day.</p>
<p>And I realize that these aren&#8217;t exactly &#8220;surprising&#8221; insights or themes, but nevertheless, it&#8217;s a good indication that they need more coverage, more transparency and more <u>systematic, methodical training</u>.</p>
<p>Anyway, what I&#8217;d like to do at this point is make some proposed titles for my power-reports and power-packages, as well as potential lessons in my 6-month training program, which I&#8217;m thinking will be named &#8220;6 Months to 6-Figures&#8221; or something like that.</p>
<p><strong>Here&#8217;s a Sampling Of What I Have In Mind, Based on Your Responses:</strong></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><strong>Report: </strong>How to Know FOR SURE Whether a Certain Niche is Profitable - And How to Accurately Predict How Much Your Site Will Make At Its Traffic Capacity</p>
<p><strong>Report: </strong>What Makes One Site Sell and One Site SUCK - Insider Tactics on Making Every Visitor Count</p>
<p><strong>Report: </strong>How to Build Email Lists That Will <em>Actually</em> Make You a Fortune. INCLUDED INSIDE: How I Generated $5000 from a list of just under 500 people, and why the &#8220;you need a huge list to make money&#8221; myth is a complete load of crap&#8230;</p>
<p><strong>Report: </strong>3 Proven Ways to Completely &#8220;Google-Proof&#8221; Your Business - And How to USE Google To Do This!</p>
<p><strong>Report: </strong>5 Free and Effective, Targeted Traffic Tactics That Have Nothing to do with Search Engines</p>
<p><strong>Report: </strong>How To Easily (Legally) Obtain The Most Coveted High-PR Backlinks From Sites Who Don&#8217;t Have a Clue, For Free&#8230;</p>
<p><strong>Report: </strong>25 Ways to Build One-Way Backlinks (This is actually completed, just needs to be polished. And all my &#8220;confessions&#8221; customers get it for free. Aw shucks, how nice of me&#8230;)</p>
<p><strong>Report: </strong>How to Build Respected, Highly-Regarded (and High-Traffic) Authority Sites in ANY Niche Even If You Don&#8217;t Know a Damn Thing About It (And No, This Has Nothing to Do With Partnerships or Other People&#8217;s Content)&#8230;</p>
<p><strong>Package:</strong> <u>Cookie-Cutter Mini-Sites, Pre-Optimized For Conversion</u>. Just Add Your Own Unique Content, Insert Your Affiliate Links And Get Them Indexed - and &#8220;Ta Da&#8221; - Commissions! (These are stripped down templates with complete, step-by-step instructions on HOW to add content, HOW to write effectively, and HOW to market them effectively for very little cost).</p>
<p>The idea here is to <strong>create a few mini-sites yourself and then OUTSOURCE this process</strong> so that your monthly income just keeps on building and building in the background. In fact, the instructions and on-page directions will be so thorough and easy to follow that your initial outsourcing workload (training materials) is practically DONE FOR YOU.</p>
<p>All content will be unique, and the templates are personal license PLR - so short of reselling or distributing them in any way - they&#8217;re entirely YOURS to do whatever with.</p>
<p>(I know that lots of people want to know how I build websites, etc. - so I thought this would be the ultimate solution for kickstarting the mini-site process rapidly)</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>That&#8217;s what I have in mind right now as a STARTING POINT for my power-reports series.</p>
<p>As I mentioned before, I&#8217;ll be selling them for anywhere from $9 to $29 per report - possibly a little more for the template packs - and they&#8217;ll largely be a mix of PDF and Video training, since most people prefer one or the other, and video often has a way of &#8220;filling in the blanks&#8221; for people who want to know a specific thing that I may have inadvertantly missed in a PDF report alone.</p>
<p><strong>What I&#8217;ll also be doing, starting very soon is &#8220;kickstarting&#8221; them by releasing each one to my subscribers and clients solely at a discounted price for 24 hour periods when it&#8217;s initially released.</strong></p>
<p>After that, they&#8217;ll be featured on TheLazyMarketer.com, which will then be an actual content site and portal (it&#8217;s almost finsihed, btw), with the ebook being sold only at <a href="http://www.thelazymarketer.com/confessions/">http://www.thelazymarketer.com/confessions/</a></p>
<p>So stay tuned for that.</p>
<p>It will be happening very shortly - I wouldn&#8217;t go to all this trouble if it wasn&#8217;t <img src='http://www.thelazymarketer.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><em>One final request:</em></p>
<p><strong><font color="#ff0000">Am I Missing Anything?</font></strong></p>
<p>The above &#8220;idea list&#8221; isn&#8217;t conclusive or comprehensive by any means, but I&#8217;d like to hear your IDEAL &#8220;report title&#8221; if I&#8217;ve missed something that you want to see being offered.</p>
<p>Be sure to post your proposed title/topic below, and I WILL take it seriously.</p>
<p>Thanks everyone.</p>
<p>-Chris  </p>
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